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Authenticity 101

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Presentation on Authenticity in Recruiting given at the NAGAP 2008 Conference

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Authenticity 101 How to Be Who You Are
Authenticity 101 How to Be Who You Are
Interactive Recruiting Solutions Email, Blogs, Social Networks Search Campaigns, Campus Visits Student Recruitment Manager (SRM)
1995 What is “WWW?” 1996 1997 1998 1999 2000 2001 2002 Email Recruiting 2003 2004 2005 Interactive Recruiting 2006 The Experience 2007 2008 Authenticity!
1980’s Marketing 1990’s Branding 2000’s Authenticity
Brand Confusion Coke vs. Pepsi Apple vs. Microsoft
Brand Clarity “for the working professional”
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