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ken DeGilio, Brand Coach Realtors, What is Your authentic Brand? 100% Authentic
ALGO ken DeGilio.com, Brand Coach Today’s Agenda BRAND AUDIT CHALLENGE BRAND IDENTITY CHALLENGE STORY CHALLENGE
EDUCATOR, CREATOR & BRAND COACH
ken DeGilio, Brand Coach
Why Branding rocks YOUR BRAND YOUR BRAND PROMISE YOUR BRAND IDENTITY “Visuals have an emotional power for your audience.” ...
? What is Your authentic Brand? ?? ? ? ? ? ?? ? Tim Ferriss
START HERE ALGO BRAND IDENTITY BRAND AUDIT STORY
BRAND AUDIT CHALLENGE 3-Legged Intro Race
brand identity COLOR THEORY MESSAGING VISUAL HAMMER How do you consistently communicate your authentic brand?
Colors = emotive
MESSAGING THAT’S On Brand
Visual Hammer Your Brandmark = Brand Equity A brand is a set of distinguishing characteristics that differentiates a compa...
brand identity Case Study #1
brand identity Case Study #2
brand identity Case Study #3
brand identity Case Study #4
ALGO BRAND IDENTITY ALGO CHALLENGE FIND YOUR BRANDMARK
“When you tell a story about an apparently trivial incident, it exposes the entire fabric of your character.” Stephen Denn...
STORYTELLING Case Study #1
STORYTELLING Case Study #2
STORYTELLING Case Study #3
STORYTELLING CHALLENGE CAMPFIRE STORIES
We MADE IT! ALGO BRAND IDENTITY BRAND AUDIT STORY
resources Adobe Spark Medium PitchEngine/TinyPitch Dan Schawbel, personalbrandingblog.com Ken DeGilio.com, Brand Coach Blo...
Ken degilio brand camp v2.key
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Ken degilio brand camp v2.key

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In this hands-on branding workshop, you'll learn to build your own brand and tell our authentic story. You will gain expert personal branding and digital marketing tips to create and deliver your true story while developing your branding strategy to grow influence and increase Social Currency in your life.
You will gain valuable digital storytelling skills, while building an authentic brand. We will review best practices for creating, engaging, and connecting communication based on your brand goals.

Published in: Business
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  • This branding workshop was designed for the Orlando Regional Realtor Association YPNLearn to live your authentic brand In this hands-on branding workshop, you'll learn to build your own brand and tell your authentic story. You will gain expert personal branding and digital marketing tips to create and deliver your true story while developing your branding strategy to grow influence and increase Social Currency in your life. You will gain valuable digital storytelling skills while building an authentic brand. We will review best practices for creating engaging and connecting communication based on your brand goals. Presenter: Ken DeGilio, Brand Coach https://orraportal.ramcoams.net/Meetings/Registration/MeetingDetails.aspx?mid=471ffae4-19ab-40f1-abe1-b4db787f9383
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  • If you'd like to custom design a brand workshop for your company or organization, reach out to me. I'd love to design a workshop that works for your group.
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Ken degilio brand camp v2.key

  1. 1. ken DeGilio, Brand Coach Realtors, What is Your authentic Brand? 100% Authentic
  2. 2. ALGO ken DeGilio.com, Brand Coach Today’s Agenda BRAND AUDIT CHALLENGE BRAND IDENTITY CHALLENGE STORY CHALLENGE
  3. 3. EDUCATOR, CREATOR & BRAND COACH
  4. 4. ken DeGilio, Brand Coach
  5. 5. Why Branding rocks YOUR BRAND YOUR BRAND PROMISE YOUR BRAND IDENTITY “Visuals have an emotional power for your audience.” Laura Ries
  6. 6. ? What is Your authentic Brand? ?? ? ? ? ? ?? ? Tim Ferriss
  7. 7. START HERE ALGO BRAND IDENTITY BRAND AUDIT STORY
  8. 8. BRAND AUDIT CHALLENGE 3-Legged Intro Race
  9. 9. brand identity COLOR THEORY MESSAGING VISUAL HAMMER How do you consistently communicate your authentic brand?
  10. 10. Colors = emotive
  11. 11. MESSAGING THAT’S On Brand
  12. 12. Visual Hammer Your Brandmark = Brand Equity A brand is a set of distinguishing characteristics that differentiates a company, product or service from another company, product or service.
  13. 13. brand identity Case Study #1
  14. 14. brand identity Case Study #2
  15. 15. brand identity Case Study #3
  16. 16. brand identity Case Study #4
  17. 17. ALGO BRAND IDENTITY ALGO CHALLENGE FIND YOUR BRANDMARK
  18. 18. “When you tell a story about an apparently trivial incident, it exposes the entire fabric of your character.” Stephen Denning STORYTELLING Tell the Right Story. Tell the Story Right.
  19. 19. STORYTELLING Case Study #1
  20. 20. STORYTELLING Case Study #2
  21. 21. STORYTELLING Case Study #3
  22. 22. STORYTELLING CHALLENGE CAMPFIRE STORIES
  23. 23. We MADE IT! ALGO BRAND IDENTITY BRAND AUDIT STORY
  24. 24. resources Adobe Spark Medium PitchEngine/TinyPitch Dan Schawbel, personalbrandingblog.com Ken DeGilio.com, Brand Coach Blog Please Complete Survey: http://www.kendegilio.com/ypn

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