Information and Communication Technology
Outcome of the Belgian
Mobile ecosystem monitor.
Tanguy De Lestré
@appalliancebe
...
Belgian app economy?
Belgian app economy?
85 companies
600 employment
growing +20% annually
(survey) Segmentation mobile player
(85)
1 Tailored mobile software apps
6 Mobile software product solution
2 Strategy
5 O...
Survey app economy
Belgium
Survey 2013- respondents profile
• 1 Mobile developer
• 2. Mobile marketeer
• 3. Mobile App project manager
Origin respondents
• 1 Brussels and W Brabant area
• 2. Oost Vlaanderen
• 3. Antwerp
• 4. Limburg / VL. Brabant
• 5. West ...
(survey)App categories developed
Main category Business to Business
0% 10% 20% 30% 40% 50% 60% 70%
Game
Music
Navigation
H...
(survey) Where are you working?
• 1. Startup
• 2. Freelancer
• 3. IT integrator
Working at…start-up, freelance, it integrator
0% 10% 20% 30% 40% 50% 60%
Hobbyist (less than 1 year experience)
Start-up
F...
How do you generate revenue?
0% 10% 20% 30% 40% 50% 60%
I work as a freelancer on customer projects
I’m not really making ...
(survey) Main issues
• 1. Mobile app discovery
• 2. Funding
• 3. Life Work/balance
Main issue: marketing
0% 10% 20% 30% 40% 50% 60% 70%
I cannot choose which platform to focus on.
I’m looking for funding t...
App revenu model
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Work on
commisisoned app
Pay per download Freemium Advertising In A...
Role mobile operator
0% 10% 20% 30% 40% 50% 60% 70% 80%
mobile data provider
mobile voice provider
payment provider
API pr...
Most popular app stores
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Amazon Appstore
Google Play
Blackberry App World
iOS a...
Platform developed
0% 20% 40% 60% 80% 100% 120%
Smartphone
Feature phone
Tablet
TV set top box
E-reader
Watch and other li...
Software platform
Number of apps developped
2012
20130%
10%
20%
30%
40%
50%
60%
70%
zero
one to five
five to ten
over ten
2012
2013
App/Mobile website :
www.appalliance.be
21
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Belgian mobile ecosystem monitor2013

  1. 1. Information and Communication Technology Outcome of the Belgian Mobile ecosystem monitor. Tanguy De Lestré @appalliancebe @momobxl @tdelestre
  2. 2. Belgian app economy?
  3. 3. Belgian app economy?
  4. 4. 85 companies 600 employment growing +20% annually
  5. 5. (survey) Segmentation mobile player (85) 1 Tailored mobile software apps 6 Mobile software product solution 2 Strategy 5 Operation support mobile app deployments 4 Lead user 7 Business proces 3 Framework (project Smartinnovator – IWT – Agoria) 0 5 10 15 20 25 30 35 activity 7 activity 3 activity 4 activity 5 activity 2 activity 6 activity 1
  6. 6. Survey app economy Belgium
  7. 7. Survey 2013- respondents profile • 1 Mobile developer • 2. Mobile marketeer • 3. Mobile App project manager
  8. 8. Origin respondents • 1 Brussels and W Brabant area • 2. Oost Vlaanderen • 3. Antwerp • 4. Limburg / VL. Brabant • 5. West Vlaanderen • 6. Hainaut • 7. Other
  9. 9. (survey)App categories developed Main category Business to Business 0% 10% 20% 30% 40% 50% 60% 70% Game Music Navigation Health and Fitness Business (b-b) Education Entertainment Media Frameworks Machine-to-Machine Other
  10. 10. (survey) Where are you working? • 1. Startup • 2. Freelancer • 3. IT integrator
  11. 11. Working at…start-up, freelance, it integrator 0% 10% 20% 30% 40% 50% 60% Hobbyist (less than 1 year experience) Start-up Freelancer Marketing Agency IT integrator in-house IT development Media company Other
  12. 12. How do you generate revenue? 0% 10% 20% 30% 40% 50% 60% I work as a freelancer on customer projects I’m not really making a living out of it, I just do it as a hobby I am on the payroll of a company developping apps Other
  13. 13. (survey) Main issues • 1. Mobile app discovery • 2. Funding • 3. Life Work/balance
  14. 14. Main issue: marketing 0% 10% 20% 30% 40% 50% 60% 70% I cannot choose which platform to focus on. I’m looking for funding to bootstrap my business I have a hard time balancing my day time job with my hobby projects Marketing: mobile app gets little discovery in the app stores I can't identify the right business model I don't find the right IT skills Other
  15. 15. App revenu model 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Work on commisisoned app Pay per download Freemium Advertising In App purchase Subscription
  16. 16. Role mobile operator 0% 10% 20% 30% 40% 50% 60% 70% 80% mobile data provider mobile voice provider payment provider API provider Leave developers alone Providing support Supermarket for 3rd party mobile services
  17. 17. Most popular app stores 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Amazon Appstore Google Play Blackberry App World iOS appstore Windows 8 Store Other
  18. 18. Platform developed 0% 20% 40% 60% 80% 100% 120% Smartphone Feature phone Tablet TV set top box E-reader Watch and other linked gadget Game console Other
  19. 19. Software platform
  20. 20. Number of apps developped 2012 20130% 10% 20% 30% 40% 50% 60% 70% zero one to five five to ten over ten 2012 2013
  21. 21. App/Mobile website : www.appalliance.be 21
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