Your SlideShare is downloading. ×
0
MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online:...
Access it online: www.slideshare.net/talhasalam
Wholesaling
Wholesaling defined
• Includes all the activities involved in ...
Access it online: www.slideshare.net/talhasalam
Wholesaling
Marketing Decisions
Target Market
• Identifying customers
• By...
Access it online: www.slideshare.net/talhasalam
Marketing Logistics
Concept of SCM – Supply Chain Management
• It starts b...
MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online:...
Access it online: www.slideshare.net/talhasalam
Review of Part 7
17: Designing and Managing Integrated Marketing Communica...
MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online:...
MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online:...
Upcoming SlideShare
Loading in...5
×

Session 28 MG 220 MBA - 22 Nov 10

347

Published on

Session 28
MG 220 Marketing Management
MBA 10

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
347
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Session 28 MG 220 MBA - 22 Nov 10"

  1. 1. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 6: Delivering Value > Covering balance from prev session > Two topics from Part 6 to be covered: > Wholesaling > Market Logistics: SKIM > Overall review of Part 7 Class Presentation | Session 28 | 22 Nov 2010
  2. 2. Access it online: www.slideshare.net/talhasalam Wholesaling Wholesaling defined • Includes all the activities involved in selling goods or services to those who buy for resale or business use. • Wholesaling excludes farmers and manufacturers because they are primarily engaged in production. Differences of Wholesalers from retailers are: – Less concerned about promotion, location etc | larger transactions | Different regulatory framework Key functions of Wholesalers • Selling and promoting • Buying and assortment building • Bulk breaking • Warehousing • Transportation • Financing • Risk bearing • Market information • Management services and counseling MG 220 Marketing Management 2
  3. 3. Access it online: www.slideshare.net/talhasalam Wholesaling Marketing Decisions Target Market • Identifying customers • By size (only small retailers to be served) | By type (grocery stores, general stores) | Need for service (customers needing credit) Product Assortment and Services • Pressure of carrying full line and sufficient stock for immediate delivery • Costs are incurred because of this Price decision • Charge a certain markup (a certain %age of price) • Own expenses (calculated as a certain %age of price) • Difference is earning Promotion decision • Mainly using own salesforce Place decision • Located in low-rent, low tax areas. Not much investment in physical setting • Concept of automated warehouses MG 220 Marketing Management 3
  4. 4. Access it online: www.slideshare.net/talhasalam Marketing Logistics Concept of SCM – Supply Chain Management • It starts before distribution • Involves procuring right raw material, equipment and using them efficiently for converting into product, and dispatching them to final destinations Marketing Logistics • Involves planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use to meet customer needs at a profit Four important decisions for Marketing-Logistics • How should orders be handled? Order processing • Where should stocks be located? Warehousing • How much stock should be held? Inventory • How should goods be shipped? Transportation MG 220 Marketing Management 4
  5. 5. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 7: Communicating Value > Overall review Class Presentation | Session 28 | 22 Nov 2010
  6. 6. Access it online: www.slideshare.net/talhasalam Review of Part 7 17: Designing and Managing Integrated Marketing Communications • The Role of Marketing Communications • Developing Effective Communications • Deciding on Marketing Communications Mix • Managing the Integrated Marketing Communications Process 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Public Relations 19 Managing Personal Communications: Direct Marketing & Personal Selling MG 220 Marketing Management 6
  7. 7. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam MAKEUP CLASS > Covering Prev. sessions’ material > Case Study: Carrefour MAKEUP SESSION Class Presentation | Session 29 | 23 Nov 2010
  8. 8. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 7: Communicating Value > The Role of Marketing Communications > Developing Effective Communications > Deciding on Marketing Communications Mix > Managing the Integrated Marketing Communications Process Class Presentation | Session 30 | 25 Nov 2010
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×