mba iv_semester_2011-13

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mba iv_semester_2011-13

  1. 1. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 (PG–D) COURSEWARE S No Subject Credits 1. Total Quality Management 3 2. Business Ethics* 2 3. Retail Management* 3 4. CRM* 2 5. Digital Marketing* 2 6. Executive Communication & Mentoring* 6 SPECIALISATION: MARKETING 7 Marketing Research 4 8 Distribution & Logistics Management 2 9 B2B Marketing 2 SPECIALISATION: HR MANAGEMENT 10 Human Resource Planning 4 11 Work Psychology 2 12 Performance Management & Appraisal System 2 SPECIALISATION: FINANCE 13 Mergers & Acquisitions 4 14 Strategic Corporate Finance 2 15 Multinational Business Finance & FOREX 2 SPECIALISATION: MARKETING COMMUNICATION 16 Marketing and Advertising Research 4 17 Account Planning, Servicing and Management 2 18 PR & Corporate Communication 2 SPECIALISATION: INFORMATION TECHNOLOGY 19 ERP & CRM Consulting Implementation 4 20 Technology & Strategic Consulting 2 21 M-Commerce 2 IMPORTANT NOTE • The centre academics departments, students, and faculties concerned are advised to note that all the papers listed in BOLD PRINT (i.e. papers listed to serial nos. 1 and 7-21 are
  2. 2. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 being taught as part of university course curriculum. Papers listed at serial nos. 2-6 are being offered by IIPM internal program. Depending on the stream being pursued by a student (s) he will study different combinations of these papers.
  3. 3. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 TOTAL QUALITY MANAGEMENT COURSE DURATION: 30 HRS PER SEMESTER COURSE CREDIT: 3 UNIT 1. INTRODUCTION • Meaning of quality – orientation to customer satisfaction • Scope of TQM • Basics and Imperatives of TQM • Cost of quality and its relevance to TQM • Concept of Kaizen and continuous improvement UNIT 2. STATISTICAL QUALITY CONTROL • Concept of SQC • Acceptance sampling and inspection plans • Statistical process control • Process capability studies UNIT 3. PEOPLES ISSUES IN TQM • Leadership issues • Total employee involvement • 5 S concept • Quality circles UNIT 4. QUALITY MANAGEMENT SYSTEMS • Quality audits • Lead assessment & ISO - 9000 UNIT 5. QUALITY GURUS AND LEARNINGS FROM THEM • Issues on quality by o Demming o Crosby o Taguchi o Juran RECOMMENDED BOOKS: • BESTERFIELD: Total Quality Management (Pearson) • S. N. CHARY: Production & Operations Management (TMH)
  4. 4. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 BUSINESS ETHICS COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 02 1. INTRODUCTION • Business functioning and ethical dilemmas in management • Unethical behaviour and conduct at individual, group, and corporate level 2. INDIVIDUAL ETHICS • Ethics in corporate strategy • Ethical dilemmas and value clarification for future managers 3. GROUP ETHICS • Ethical attitudes of Indian managers • Managers facing unethical management 4. CORPORATE ETHICS • Ethics and company philosophies • Corporate social responsibility 5. APPLICATIONS • Ethics in marketing research and marketing strategy • Ethics in finance: Tax planning; financial disclosures • Ethics in information technology and systems usage • Ethics and human resources management • Environmental ethics (Faculty should use Indian case studies for this unit) ESSENTIAL TEXTS • MANUEL G. VELASQUEZ: Business Ethics: Concepts and Cases (Pearson: Latest Edition) • FERNANDO: Business Ethics: An Indian perspective (Pearson:2009) IMPORTANT • While the faculty should follow the texts listed here, the ethical issues and their resolution should be discussed through cases from Indian business. • The students should be encouraged to read the business papers and magazines to learn in depth about such ethical dilemmas faced by Indian managers. • The end term paper will have three sections. Section-A will have 2 compulsory questions. Q.1 will be case based while Q.2 will be definitions based (15). Section-B, covering units 1-4 will have 3 questions out of which the student will have to answer any 2. Finally,
  5. 5. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 Section- C will cover unit-5 and will again require the student to answer 2 out of the given 3. • The end term examination will be of 3 hours duration. RETAIL MANAGEMENT: MARKETING & OPERATIONS COURSE DURATION: 30 HRS PER SEMESTER COURSE CREDIT: 03 SECTION-A: OPERATIONS (WEIGHTAGE: 50%) 1. RETAILING: AN INTRODUCTION • Concept and significance of retailing • Retail management: Decisions involved • Growth of retailing in India; modern vs. traditional retailing 2. RETAIL LOCATION AND SITE SELECTION • Location and retail strategies • Factors affecting the location and attractiveness of a site • Estimating demand for a new location 3. FINANCIAL STRATEGY • Profit model and the profit numbers • Turnover figures in retailing • Integration of marketing and financial statements • Setting performance objectives 4. MERCHANDISE MANAGEMENT: ASSORTMENT PLANNING • Buying process by categories • Merchandise plan objectives • Sales forecasting • Assortment planning process 5. MERCHANDISE PURCHASE SYSTEM • Merchandise buying systems • Budget plans • Forward cover; open to buy • Allocation of merchandise to stores • Analysis of merchandise performance 6. MERCHANDISE MANAGEMENT: BUYING • What to stock: Manufacturer brand or private labels • Sourcing decisions • Vendor management: connecting, negotiating, relationships with vendors
  6. 6. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 SECTION-B: MARKETING (WEIGHTAGE: 50%) 7. RETAIL MARKET STRATEGIES • Scope of retail market strategy • Building sustainable advantage: Tools and techniques • Retail growth strategies 8. CUSTOMER BUYING BEHAVIOUR • Buying decisions • Buying process • Factors influencing buying decisions • Segmentation, targeting, and positioning 9. PRICING THE OFFER • Pricing strategies • Approaches to setting price • Price adjustments • Price to stimulate purchases 10. PROMOTING THE MERCHANDISE: LAYOUT, DESIGN, VISUAL MERCHANDISING • Objectives of store design • Various kinds of layouts • Space planning • Presentation of merchandise • Atmospherics for selling ESSENTIAL TEXTS • LEVY & WEITZ: Retailing Management (TMH: Latest Edition) • SINHA AND UNIYAL: Managing Retailing (OUP: 2007) • ET CDs on Retailing • IMAGES YEAR BOOK ON RETAILING Latest Edition • LATEST REPORTS ON RETAILING FROM KPMG, PWC, E&Y, BCG, etc. IMPORTANT • The faculty is free to use alternate books as long as they cover the syllabus and focus on Indian retailing scene in depth. • The end term examination will focus on Indian retail and not merely on concepts • The paper will be divided into 3 sections. Section-A will have 2 questions, both compulsory. Q1 will be case based. Q2 will have 15 definitions/concepts to define. Section-B will cover Retail Operations (Units 1-6) and will have 3 questions; a student will answer any 2 questions. Likewise Section-C will cover Retail marketing (Units 7-10) and will have 3 questions; a student will answer any 2 questions.
  7. 7. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • All the students who wish to make career in Retailing, certainly a very promising option, should do intensive study of business papers and magazines which cover Indian Retail scene on almost daily basis. CUSTOMER RELATIONSHIP MANAGEMENT COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDITS: 2 1. INTRODUCTION TO CRM • Concept of satisfaction, dissatisfaction, and delight • Starting point: Customer needs identification; meeting the needs; exceeding expectations: transactional marketing to relational marketing • Types of CRM: Operational; collaborative; analytical 2. CUSTOMERS AND CUSTOMER VALUE • Customer segments • Different categories and relationships (With mercenaries, apostles, hostages, defectors) • Loyalty as basis of segmentation • Customer value: concept and characteristics; life time value • Customer value creation 3. CUSTOMER ACQUISITION, MAINTENANCE, AND ENHANCEMENT • Understanding changing customer needs, behaviour, and expectations • Provision of service in a competitive environment • Permission marketing and CRM • Retention management strategies • Attrition management 4. CUSTOMER RELATIONSHIP MANAGEMENT PROCESS • Technology as enabler • Data warehousing and data mining • E – CRM solutions • Contact centre technology; frontdesk management technology (Note: This unit needs to be taught in detail) 5. BUILDING AND DELIVERING A CRM PROGRAM • Setting up of CRM program objectives • Stepwise implementation of CRM Programme • Estimation of resource needs, including finances • Program delivery logistics: call centre, internet, web, etc.
  8. 8. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 6. CRM MEASUREMENT • What needs to be measured: Attitudinal and behavioural loyalty • Types of customer matrices: KPI, balance score cards, customer value index • Application of these matrices 7. UNDERSTANDING AND DEFINING THE INTERNAL CUSTOMER • The triangle of marketing: internal, external, and interactive marketing • Internal customer philosophy: Understanding internal customer needs, teamwork, and employee care • Involvement of employees in serving the external customer better: Leadership; reward and recognition system ESSENTIAL TEXTS: • S. SHAJAHAN: Relationship Marketing (TMH) • G. SHAINESH & JAGDISH N. SHETH: Customer Relationship Management (Macmillan) IMPORTANT: • The faculty is free to substitute above books by books of his choice provided they cover the syllabus prescribed. • The end term paper shall have a combination of conceptual and applications based questions. • The paper will be divided into 3 sections. Section-A will have 2 questions, both compulsory. Q1 will be case based while Q2 will have 15 definitions/concepts to elaborate. Section-B, covering units 1-4, will have 3 questions, out of which 2 will have to be answered. Section-C, covering units 5-7, will have another 3 questions out of which 2 will have to be answered.
  9. 9. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 DIGITAL MARKETING COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDITS: 02 1. INTRODUCTION TO DIGITAL MARKETING • Defining Digital Marketing and its role • Scope of Digital marketing: Various channels • How significant is Digital Marketing? • Newer media for marketing 2. EMAIL MARKETING • Introduction to eMail Marketing • History of eMail Marketing • Key terms and concepts • How eMail Marketing works • Pros and Cons of eMail Marketing 3. ONLINE ADVERTISING • Introduction to Online Advertising • History of Online Advertising • Key terms and concepts • How Online Advertising works • Putting it all together • Emerging technologies 4. AFFILIATE MARKETING • Introduction to Affiliate Marketing • History of Affiliate Marketing • Key terms and concepts • How Affiliate Marketing works • Tools of the trade • Setting up an Affiliate Marketing campaign • Pros and cons of Affiliate Marketing 5. SEARCH ENGINE MARKETING
  10. 10. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Key terms and concepts • The importance of search engines 6. SEARCH ENGINE OPTIMIZATION (SEO) • Introduction to SEO • History of SEO • Key terms and concepts • How SEO works • Tools of the trade • Pros and Cons 7. VIRAL MARKETING • Introduction to Viral Marketing • History of Viral Marketing • Key terms and concepts • How Viral Marketing works 8. ONLINE REPUTATION MANAGEMENT • Introduction • Key terms and concepts • How it works • Recovery Path 9. MOBILE MARKETING • Introduction • Why the mobile • Key terms and concepts • Mobile phones • Mobile web • Planning to go Mobile • Pros and Cons 10. DIGITAL MARKETING STRATEGY • Introduction • How the internet has changed the world we market in • The internet and the marketing mix • Developing a marketing plan • Digital Marketing in marketing overall. ESSENTIAL TEXTS: • DAMIAN RYAN CALVIN JONES: Understanding Digital Marketing (Kogan Page) (Chapters. 2, 3, 6, 7, 9, 10) • ICFAI: Digital Marketing - Concepts and Experience (ICFAI Press) (Chapters. 6, 10)
  11. 11. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • ICFAI: Digital Marketing – Approaches and Applications (ICFAI Press) (Chapters. 4, 7, 9, 10, 12, 13 & 14) • RANDHIV MEHTA: Getting to transformation (Macmillan) (Chapters. 2, 3, 5, 6, 9, 10, 11, 18) • R. PRASAD: Digital Marketing (OUP) (Text Book) IMPORTANT: • The faculty is advised to follow the prescribed texts and teach the subjects from Indian perspective. • The end term examination will be divided into three sections. Section – A will have Q1, case based, which will have to be compulsorily answered. Q2 in this section will ask about 15 definitions/ concepts and again will be compulsory. Section – B will have 3 questions which will be set from units 1 – 6. The student will have to answer any 2. Finally, section – C will have 3 questions from units 7-10 out of which 2 will have to be answered. • All the questions will be applied, as against concept based. • The end term examination shall be of 3 hours duration.
  12. 12. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 EXECUTIVE COMMUNICATION & MENTORING COURSE DURATION: 60 HRS PER SEMESTER COURSE CREDITS: 06 There is no formal syllabus for executive communication and mentoring. You are advised to contact Prof. Prashanto Banerjee directly for any guidance and clarification.
  13. 13. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 SPECIALIZATION: MARKETING MARKETING RESEARCH COURSE DURATION: 40 HRS PER SEMESTER COURSE CREDIT: 4 1. INFORMATIONAL PERSPECTIVE AND ORGANIZATION • Marketing research: Meaning, need, and scope • Information and decision making • Marketing information system • Decision support systems • Research process and research design • Research data 2. MEASUREMENT TECHNIQUES IN M.R. • The concept, scales, and components of measurement • Questionnaire design • Qualitative design. Attitude scales • Interviews • Mailed questionnaires • Group discussions • Focus groups • Motivation/psychological research • Shopping mall tests • Web based research 3. SALES FORECASTING • Importance of sales forecasting and its role in marketing research • Consequences of incorrect forecasting • Quantitative & qualitative aspects of forecasting
  14. 14. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 4. RESEARCH IN MARKETING MIX • Product research testing • Price research • Distribution research • Advertising and communication research 5. MARKETING RESEARCH REPORTS • Preparing written research reports and oral presentations • Reading and interpreting research reports. RECOMMENDED BOOKS • GREEN, TULL, AND ALBAUM: Research for Marketing Decisions (PHI Learning) • LUCK AND RUBIN: Marketing Research (PHI Learning) • NARESH MALHOTRA: Marketing Research- An Applied Orientation (Pearson) • ZIKMUND: Marketing Research (Cengage)
  15. 15. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 SPECIALIZATION: MARKETING DISTRIBUTION AND LOGISTICS MANAGEMENT COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. DISTRIBUTION PLANNING AND CONTROL • Role and function of intermediaries; their selection and motivation • Distribution analysis, control, and management • Channel dynamics: VMS, HMS, multichannel marketing system • Channel conflict and their management 2. DISTRIBUTION SYSTEM • Physical distribution system: Various decision areas • Modes of transport in India; their characteristics 3. LOGISTICS • Logistics management: Meaning; functional areas of logistics; logistics integration for customer satisfaction 4. COST AND CUSTOMER MANAGEMENT • Distribution costs and their management • Customer service 5. SUPPLY CHAIN • Supply chain management • Integration of procurement and supply strategies RECOMMENDED BOOKS:
  16. 16. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • CHOPRA, MEINDI, AND KALRA: Supply Chain Management(Pearson) • R.H.BALLOU AND SAMIR K. SRIVASTAVA: Business Logistics/ Supply Chain Management(Pearson) • SATISH C. ALLAWADI & RAKESH SINGH: Logistics Management (EEE) • KAPOOR & KANSAL: Basics of Distribution Management: A Logistics Approach (PHI Learning) • P. VENUGOPAL: Sales and Distribution Management (Sage Publications) SPECIALIZATION: MARKETING B 2 B MARKETING COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. B2B MARKETING: OVERVIEW • Nature and scope of B2B marketing • Basics of industrial marketing 2. UNDERSTANDING CUSTOMER & ITS ENVIRONMENT • Organisational buying behaviour • Organising for the buying function • Managing buyer seller relationship • Researching the business markets 3. ORGANISING THE MARKETING FUNCTION • Market segmentation strategy • Product decisions for industrial products • Management of new industrial products • Pricing strategy for new products • Pricing strategy in a competitive environment 4. PROMOTING AND PLACING B2B PRODUCTS • Communication for industrial markets • Industrial products distribution • Commercial aspects of industrial marketing
  17. 17. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Industrial selling 5. SPECIFIC MARKETING PROGRAMS • Marketing of projects • Marketing of industrial services RECOMMENDED BOOKS: • P. K. GHOSH: Industrial Marketing (OUP): Relevant chapters only. SPECIALIZATION: HR MANANGEMENT HUMAN RESOURCE PLANNING COURSE DURATION: 40 HRS PER SEMESTER COURSE CREDIT: 4 1. INTRODUCTION TO MANPOWER PLANNING • Definition and scope • Objectives, importance, benefits, and challenges involved. 2. MANPOWER PLANNING PROCEDURES • System and procedures used • Manpower data bank • Norms, plans, and projections • Forecast: Manpower supply and demand; reconciliation between the two • Manpower budgeting • Manpower acquisition and redeployment 3. ASSESSMENT OF MANPOWER REQUIREMENT • Information required • Manpower surveys; employment market information • Labor market characteristics 4. MANAGING CAREERS • Career planning and management • Succession planning
  18. 18. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 5. UTILIZATION AND CONTROL • Improving manpower utilization • Wastage analysis, downsizing, and manpower control. RECOMMENDED BOOKS: • DIPAK K. BHATTACHARYA: Human Resource Planning (Excel) • GATEWOOD, FIELD & BARRICK: Human Resource Selection (Cengage: 2008) SPECIALIZATION: HR MANANGEMENT WORK PSYCHOLOGY COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. PSYCHOLOGICAL PROCESSES IN WORK CONTEXT • Framework and bases • Personality in work context • Industrial psychological research 2. ENVRIONMENTAL PSYCHOLOGY AND ERGONOMICS • Organizational psychology • Environmental psychology • Ergonomics 3. WORKPLACE DIVERSITY AND PSYCHOLOGICAL ADJUSTMENTS • Work psychology well being, and adjustments • Workplace diversity 4. INDUSTRIAL PSYCHOLOGY TESTING AND ASSESSMENT • Psychological testing: Meaning, scope, and effectiveness • Principles involved: Norms and meaning of test scores, reliability, validity, and item analysis • Ability testing: Individual tests; tests for special populations; group testing
  19. 19. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Personality testing: Self assessment personality inventories; measurement of interests and attitudes; projection techniques • Application of testing; ethical and social considerations involved • Personnel psychology 5. INDIVIDUAL DIFFERENCES AND WORK PERFORMANCE • Demographic, personality, and cultural factors contributing to individual differences • Individual differences in the work context • Individual differences in cognitive behaviours, personality traits, personal orientation, and emotional state • Individual difference in goal striving, work motivation, and work satisfaction • Individual differences and decision making behaviours • Individual differences and entrepreneurship • Individual differences and organizational withdrawls RECOMMENDED BOOKS: • PAUL M. MUCHINSKY: Psychology Applied to Work (Hypergraphic press) • MALTHEWMAN, ROSE, AND HETHERINGTON: Work Psychology : An Introduction to Human Behaviour (OUP) • DUNANC SCHULTZ: Psychology and Work Today ( Pearson) • PETER WARTSMAN: Psychology at Work • JOHN ARNOLD, IVAN T.ROBERTSON, AND CARY L. COOPER: Work Psychology:Understanding Human Behaviour in The Workplace (Prentice Hall)
  20. 20. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 SPECIALIZATION: HR MANANGEMENT PERFORMANCE MANAGEMENT & APPRAISAL SYSTEM COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. INTRODUCTION TO PERFORMANCE APPRAISAL • Performance appraisal: Meaning, purpose, and scope • Pros, Cons and reputation of performance appraisal • Legal aspects of performance appraisal systems • Performance planning 2. PERFORMANCE EXECUTION • Performance execution: Meaning, and scope • Performance execution & managerial and employee responsibilities • Performance tracking • Performance enhancement: Motivators 3. PERFORMANCE ASSESSMENT • Appraisal of performance • Review • Appraisal forms
  21. 21. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Process 4. BUILDING PERFORMANCE EXCELLENCE • Factors leading to excellence in work • Creating development plans that work for the employees • Management and employee responsibilities in development • Using the job as part of the development process • Problem employees • Identifying gaps between desired and actual performance • Getting a buy in to change • Documenting change discussions • Attitude and attendance problems 5. PERFORMANCE CONSELLING • Objectives of counselling • Conditions for effective counselling • Sequential process of performance counselling • Making counselling effective RECOMMENDED BOOKS: • TV RAO: Performance Management & Appraisal System (Sage) • SAKS: Performance Management through Training and Development (CIPD) • MICHAEL ARMSTRONG: Performance Management (Kogan Page) • TV RAO: 360 Degree Feedback and Performance Management System (Excel Books) • MIKE WALTENS: The Performance Management Handbook (Jaico Publishing House)
  22. 22. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 SPECIALIZATION: FINANCE MERGERS & ACQUISITIONS COURSE DURATION: 40 HRS PER SEMESTER COURSE CREDIT: 4 1. FORMS OF BUSINESS ALLIANCES • Strategic choice of type of business alliance • Merger and acquisition and take-over • Introduction to restructuring problems; types of mergers; reasons for M & A; vertical, horizontal, conglomerate, concentric mergers. • History of mergers – the first to the fourth wave and causes thereof. • The strategic Process – Theories of mergers and tender offering – financial synergy and managerial synergy. • Joint ventures and alliances 2. DEFINING AND SELECTING TARGET • Pricing of mergers (Pricing the competitive bid for take- over) • Negotiation/approach for merger • Acquisition and take – over contracting; implementation of M & A; managing post- merger issues
  23. 23. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 3. VALUING FIRMS AND THE DIFFERENT METHODS OF VALUATION • Product life cycle effect on valuation. • Corporate and financial restructuring • Divestiture – Mechanism, process and techniques legalities involved in M & A and take- over • Ethical issues of merger and take-over 4. ACCOUNTING FOR MERGERS • Financing the mergers and Take-overs • Corporate restructuring divestment and abandonment 5. LEGAL ASPECTS OF M&A • Legal aspects of mergers/amalgamation and acquisition; provisions of Companies Act; SEBI regulation; Takeover Code; schemes of amalgamation; court approvals RECOMMEDNDED BOOKS: • GAUGHAN: Mergers, Acquisition & Corporate Restructuring (John Wiley) • SUDI SUDERSANAM: Creating Value from M&A (Pearson) SPECIALIZATION: FINANCE STRATEGIC CORPORATE FINANCE COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. INTRODUCTION TO STRATEGIC FINANCE • Business system and maximization of wealth of shareholders/stakeholders • Objective function of a business entity: wealth maximization for the shareholders and/or stakeholders • Corporate governance issue: Principal – agency problem • Share holders – marginal and average • Principles of investment decisions 2. MEASUREMENT OF RETURNS • Investment decisions: strategic and tactical roadmap for companies • Capital budgeting: Concepts; decision making, including risk analysis • Inflation and capital budgeting • Economic value added (EVA): Concept and measurement in India companies 3. CORPORATE FINANCING DECISIONS
  24. 24. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Corporate life cycle approach • Corporate debt: Benefits and costs • Optimal capital structure • Issues in designing capital structure (profitability & liquidity, control & tax tax planning, maneuverability) • Transition from prevailing capital structure to optimum mix (debt plus equity) • Dividend payouts 4. BUSINESS DECISIONS AND BUSINESS VALUATION • Basics of business valuation • Discounted cash flow: Concept, variants, and measurement • Real options • Relative valuation • Integrated business valuation 5. CORPORATE RESTRUCTURING AND CORPORATE FINANCE • Financial framework for Corporate Restructuring • Corporate Debt Restructuring Mechanism • PE and hybrid financing RECOMMEDED BOOKS: • ASHOK BANERJEE: Financial Management, EB • PRASANNA CHANDRA: Fundamentals Financial Management, TMH • JOHN WILD, SUBRANANYAM & ROBERT HALSEY: Financial Statement Analysis. TMH • BREARLY AND MYERS: Financial Management TMH • A. DAMODARAN: Applied Corporate Finance (John Wiley)
  25. 25. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 SPECIALIZATION: FINANCE MULTINATIONAL BUSINESS FINANCE & FOREX MANAGEMENT COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. ESSENTIALS OF INTERNATIONAL FINANCE • International finance: Issues & dimensions • International finance: Nature, role • International monetary/financial system • Internationalization process; international financial flows, and balance of payments framework 2. CAPITAL IN MBF • Capital structure • Capital budgeting • Working capital management 3. INTRODUCTION TO FOREIGN EXCHANGE
  26. 26. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Sources and Uses • International exchange system and balance of payment (BoP) framework, • International financial institutions , • Basic glossary of foreign exchange market 4. FOREX MARKETS • Regulatory framework • Various kinds of instruments • Different type of markets • Working of Forex market 5. FOREIGN EXCHANGE RISK MANAGEMENT • Introduction and need of risk management • Types of risks and instruments to hedge forex risks - Currency futures and currency options - FX exposure and transaction risk - Market Risk - Counterparty Credit risk - Settlement risk - Measurement Techniques and Management Practice • Hedging products RECOMMENDED BOOKS: • MOFFETT, STONEHILL, EITEMAN: Study Guide for fundamentals of Multinational Finance (Addition Wesley: 2008) • A. V. RAJWADE: Foreign Exchange International Finance and Risk Management (Universal Law Publishing Co. Pvt. Ltd)
  27. 27. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 SPECIALIZATION: MARKETING COMMUNICATION MARKETING AND ADVERTISING RESEARCH COURSE DURATION: 40 HRS PER SEMESTER COURSE CREDIT: 4 1. INFORMATIONAL PERSPECTIVE AND ORGANIZATION • Marketing research: Meaning, need, and scope • Information and decision making; M.I.S. • Research process and research design • Research data • Techniques to collect information 2. RESEARCH IN MARKETING MIX • Product research • Price research • Distribution research • Communication research
  28. 28. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 3. PRERESEARCH IN ADVERTISING • Advertising research during pre and post release phases • Creative development research • Concept testing • Pretesting the whole campaign 4. POSTTESTING • Techniques for post testing • Measurement of effectiveness of advertising • Limitations of research in advertising 5. PRESENTING RESEARCH • Preparing written research reports and oral presentations • Reading and interpreting research reports RECOMMENDED BOOKS: • GREEN, TULL, AND ALBAUM: Research for Marketing Decisions (PHI Learning) • JOHN PHILIP JONES: When Ads Work: New Proof that Advertising Triggers Sales(M.E. Sharpe Inc.) • LUCK AND RUBIN: Marketing Research (PHI Learning) • NARESH MALHOTRA: Marketing Research- An Applied Orientation (Pearson) • ZIKMUND: Marketing Research (Cengage) SPECIALIZATION: MARKETING COMMUNICATION ACCOUNT PLANNING, SERVICING AND MANAGEMENT COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. COMMUNICATION PLANNING AND EXECUTION • Situation analysis • Objective setting • Message strategy • Media strategy • Execution 2. ACCOUNT PLANNING BASICS • Meaning and scope of account planning • Role, responsibilities, and tracts of an account planner
  29. 29. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Account servicing basics • Overall account management 3. RESEARCH AND ACCOUNT PLANNING • Strategic research • Strategy document • Message development research • Research challenge 4. ACCOUNT SERVICING • Advertising agency and account servicing • Role and responsibilities of client service team • Client - agency relationship: services provided 5. ACCOUNT MANAGEMENT • Client brief • Strategy formulation • Strategic execution • Evaluation RECOMMENDED BOOKS: • SANGEETA SHARMA & RAGHUVIR SINGH: Advertising Planning and Implementation(PHI Learning) • TEJ K. BHATIA: Advertising and Marketing in Rural India (Macmillan Books) • JOHN STEEL: Truth, Lies and Advertising- The Art of Account Planning (Wiley books) • SUNIL GUPTA: Living on the Edge (Roli books) • DON COWLEY: How to Plan Advertising (Abe Books)
  30. 30. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 SPECIALIZATION: MARKETING COMMUNICATION PUBLIC RELATIONS AND CORPORATE COMMUNICATION COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. PUBLIC RELATIONS • Meaning and scope • Tools for P.R • Planning of a P.R. activity • Executing a P.R.campaign 2. CORPORATE COMMUNICATION • Concept: Need, advantage, benefits
  31. 31. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Identification of public for corporate communication • Corporate communication planning and execution 3. CORPORATE COMMUNICATION SETUP • Functional interface within the organization • Role of corporate communication department 4. EXTERNAL COMMUNICATION • Media Training • External functional interface with ad. Agency, PR agency, and other media • Limitations of corporate communication 5. CORPORATE COMMUNICATION CASE STUDY • Success stories • Failure stories RECOMMENDED BOOKS: • PHILIP LESLEY: Handbook of Public Relations (Jaico) • SUSHIL BEHL: Making P.R. Work (Wheeler Publishing) • SUBIR GHOSH: Public Relation Today (Rupa) • CENTER & JACKSON: Public Relations Practices (Prentice Hall) • LYNN UPSHAW: Truth: The New Rules for Marketing in a Skeptical World (AMACOM) SPECIALIZATION: INFORMATION TECHNOLOGY ERP AND CRM CONSULTING & IMPLEMENTATION COURSE DURATION: 40 HRS PER SEMESTER COURSE CREDIT: 4 1. INTRODUCTION TO ERP • Meaning • Various products available, including SAP • ERP implementation: phases and problems faced • Models of ERP 2. VERTICALS AND ERP
  32. 32. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Banking • Retail • Telecom • Services • Logistics • Manufacturing 3. CRM STRATEGY • Planning CRM implementation • Understanding and measuring service quality • Voice of customer 4. TECHNOLOGY FOR CRM • Contact centre • Frontdesk management • CRM technology • Customer data management 5. CRM MEASUREMENT • What needs to be measured • Consumer matrices • Application of the matrices RECOMMENDED BOOKS: • ASHIM RAJ SINGLA: Enterprise Resource Planning • RAHUL V. ALTEKAR: Enterprise Resource Planning: Theory and Practice (Cenage) • FJERMESTAD & ROMANO: Electronic Customer Relationship Management (AMIS) • V.K.GARG & N.K.VENKITAKRISHNAN: ERPWare: ERP Implementation Frameworks (TMH) • ALEXIS LEON: Enterprise Resource Planning (TMH) SPECIALIZATION: INFORMATION TECHNOLOGY TECHNOLOGY AND STRATEGIC CONSULTING COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. INTRODUCTION: • What is technology • Contribution of technology to business performance: Economic analysis • Technological and performance enhancement
  33. 33. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 2. TECHNOLOGY AND VALUE CHAIN • Concept of value chain and contribution of technology: Technology & competitive advantage • Technology and value chain optimization 3. TECHNOLOGY SELECTION • Technology scanning: Searching for window of opportunity • Matching internal and external competencies • Evaluation of risk vs. potential for success • Short term vs. long term considerations 4. TECHNOLOGY ASSESSMENT • Methodologies of technological assessment • Problem issues in TA • Organization and management of TA 5. ENTREPRENEURSHIP & TECHNOLOGY • Web based entrepreneurship • Websites and their potential in conducting business RECOMMENDED BOOKS: • RANDEV MEHTA: Getting to Transformation (Macmillian) • MOMAYA & SHARMA: New Business Paradigm : Global, Virtual, and Flexible (Thomson Learning) • KATHLEEN R. ALLEN: Bringing New Technology to Market (Pearson) • ANDERSON, BRAMORSKI, TESAR, AND GHOSH: Strategic Technology Management (Edited books) • SAMEER KUMAR: Connective Technologies in the Supply Chain ( Auerbach Publications) • WHITE: The Management of Technology and Innovation: A Strategic Approach (Cengage) SPECIALIZATION: INFORMATION TECHNOLOGY M – COMMERCE COURSE DURATION: 20 HRS PER SEMESTER COURSE CREDIT: 2 1. INTRODUCTION • Concept of commerce, e-commerce, and commerce through mobile screens • Scope of m – commerce in India vis – a- vis. Other modes
  34. 34. PGP_PG(D)_IV_SEMESTER_2011-13_SPRING SUMMER RELEASE DATE: JULY 12 • Obstacles in the path of m – commerce in India 2. MOBILE COMMUNICATION • Managerial perspective of mobile communication and mobile internet • Business models and m – commerce today; m – commerce value chain 3. MOBILE COMMERCE IN INDIA • Mobile ways in India; mobile industry • Relevance and potential of mobile industry in urban and rural India 4. MOBILE INDUSTRY: POLICIES AND REGULATIONS • Regulatory issues of m – commerce • Regulatory model of m – commerce: Stakeholders’ perspective 5. SYSTEMS DYNAMICS • The eco – system of m – commerce: Casual loops and impact of policies and regulation • Mobile commerce: Present and future in India • Wireless spectrum auctions • Mobile security and payments RECOMMENDED BOOKS: • NORMAN SADCH: M.Commerce: Technologies, Services, and Business Models (Wiley) • DAVID WHITELEY: E- Commerce (TMH) • ELIAS M. AWAD: Electronic Commerce: From Vision to Fulfilment (Elias M Awad Books) • P.T.JOSEPH: E-Commerce: An Indian Perspective (PHI Learning) • RAVI KALAKOTE & ANDREW B. WHINSTON: Frontiers of Electronic Commerce (Wesley)

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