This document outlines the topics to be covered in sessions 25 and 26 of the MG 220 Marketing Management course taught by Muhammad Talha Salam in the fall of 2010. Session 25 will cover setting price, adapting price, and initiating and responding to price changes. Session 26 will cover delivering value through topics like marketing channels and value networks, channel design and management decisions, channel integration systems, and e-commerce marketing practices. Students are provided with the instructor's contact information and directed to an online slideshare site for additional course materials.

1. MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
Part 5:
Shaping the Marketing Offerings
> Setting the Price
> Adapting the Price
> Initiating and Responding to Price Changes
Class Presentation | Session 25 | 8 Nov 2010

2. Access it online: www.slideshare.net/talhasalam
Covering Previous Session’s material
MG 220 Marketing Management 2

3. MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
Part 6:
Delivering Value
> Marketing Channels and Value Networks
> The Role of Marketing Channels: SKIM
> Channel-Design decisions
> Channel-Management decisions: SKIM
> Channel integration and systems: SKIM
> E-Commerce Marketing Practices: SKIM
Class Presentation | Session 26 | 11 Nov 2010