A complete feasibility study of Tata Nano for its venture to US Market. Includes SWOT, Competitive Analysis, PESTE, STP, 4P's and Marketing Dashboard on 3 segments.
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Marketing Audit on Tata Nano
1. Marketing Audit Presented by Ankit, Pooja, Tajan, Neha, Shreya, Ei Mon Ishita and Shadul
2. TATA NANO 9th Auto Expo, in January 2008 Commercial launch in March of 2009 Price around USD 2000 , became World Cheapest Car Expecting to penetrate into the global auto mobile market
4. Vision - “To evolve into a world class Indian brand” , “To be the best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics“
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6. Market is forecasted to accelerate with a CAGR of 1.1% for the period 2008-2013