This document outlines the course schedule and key chapters for a business management and organization course. It includes chapters on business and management, objectives and stakeholders, organizational planning and decision making, and the impact of globalization. The section on organizational planning and decision making provides details on developing a business plan, the decision making framework and phases, and scientific techniques that can help with decision making, such as fishbone diagrams, decision trees, and force field analysis. It also covers using a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats.

1. BUSINESS
MANAGEMENT AND
ORGANIZATION

2. COURSE SCHEDULE
 CHAPTER 1: BUSINESS AND MANAGEMENT AND ORGANIZATION
 CHAPTER 2: OBJECTIVES, STAKEHOLDERS AND THE EXTERNAL
ENVIRONMENT
 CHAPTER 3: ORGANIZATIONAL PLANNING AND DECISION
MAKING
 CHAPTER 4: GROWTH AND THE IMPACT OF GLOBALIZATION

3. Organizational planning and
decision making
CHAPTER 3

4. Business plan
A business plan sets out how the
organization will meet its corporate
objectives.

5. Elements of a business plan
 Purpose
 Description of the business opportunity
 Market research of the goods or services
 List of key personnel and their skills
 Financial plans
 Marketing projections
 Marketing mix
 Details of business operations

6. Decision-making framework
Experience
A hunch
(gut feeling)
Scientific data
or facts

7. Phases of decision-making
Set objectives
Clarify the present situation
Gather information
Gather ideas
Decide between alternatives

8. Phases of decision-making
(cont’d)
Decide between alternatives
Plan
Take action
Control and review

9. Some scientific techniques
that may help in decision making
1. The fishbone (cause and effect) diagram
2. Decision trees (probability diagrams)
3. Force field analysis

10. Strengths
Your brand and brand name
Unique Skills and Abilities
Products and Package
Distribution Channel
Partners
Cost Structures
Weaknesses
Weak Brand Image
Additional talent skills
Competitive Disadvantage
Financial Support and Cash flow
issues
Geographical Location
Opportunities
Positive Market Trends
Customer Growth
Complementary Products or
services
Strategic Partnerships
Threats
Speed of market changes
Likely new competition
Vulnerability to market
fluctuation
Changing Stakeholders and their
needs
SWOT
ANALISIS