done as part of my IMC ppt presentation Pondicherry university

1. Viral video
Syam Prathipati

2. What Exactly is a Viral Video?
• It's a video that becomes popular without
having any traditional advertising to support
it.
• Viral videos are passed around via email,
Internet sites and cell phones
• “A viral video is a video that becomes popular
through a viral process of Internet sharing,
typically through video sharing websites ,
social media and email”

3. Common Elements
of Most Viral Videos
1. Humor
Most viral videos are funny in some way.
Sometimes it's unintentionally funny
or it could be a fall, a collection of flubs and so
on. Other times, it's blatantly funny content,
including parody, singing, dancing, clips from
TV shows, re-cut movie trailers and so on.

4. 2.Topicality
• Staying current is important with viral videos. If
not with current trends, news, politics, music,
films or gaming, then at least current with the
viral videos that are trending high.
• to just downright inflammatory, viral videos go
viral because they say or do something that gets
the public's attention in someway. "OMG, you
won't believe what I just saw" is a common
reaction to viral videos, and people want to share
that feeling with friends and family

5. 3. Surprises
• These come in many forms, and a lot
of "planned" viral videos come under
this final category. Remember when
Ronaldinho kicked the ball at the crossbar
not once but four times? That was a huge
surprise.

6. Viral Video Piggybacking
• One way to get directly in to the viral arena is to
piggyback a current viral video or trend. You will
know which videos are going viral, you'll see
them in your inbox, on Twitter, or on the front
pages of many social websites.
• Viral Videos with Celebrities Another successful
method is to involve a celebrity in some way.
They don't have to be A-list, or even B-list, but
they already come with a certain amount of fame
that you can use.

7. Notable viral video sites
• Albino Blacksheep Metacafe
• Newgrounds
• Nico Nico Douga
• Upworthy
• Vine (service)
• Veoh.com
• WorldStar HipHop
• YouTube
• YTMND
• Barely Political
• Break.com
• Buzzfeed.com
• CollegeHumor
• eBaum's World
• Fail Blog
• Facebook
• Google Video
• JibJab
• LiveLeak

9. Reference
• http://www.pcmag.com/encyclopedia_term/0
,1237,t=viral+video&i=58238,00.asp
• http://www.theguardian.com/technology/201
0/apr/11/youtube-web-video-stars
• http://news.bbc.co.uk/1/hi/entertainment/64
98755.stm
• http://www.guardian.co.uk/media/pda/2007/
jun/08/guardianviralvideochart23