Swipp Plus provides marketers and social media managers a new set of capabilities for engagement, sentiment analysis and customer insight.

1. Introducing ...
Engagement, sentiment and customer insight tools.

2. Problem: Existing social marketing approaches
not living up to their promise
1 - http://www.informationweek.com/big-data/commentary/software/business-intelligence/the-rise-and-stall-of-social-media-liste/240150913
2 - http://socialmediatoday.com/bryannagy/1340136/facebook-problem-rethink-facebook-marketing
3 - http://www.convinceandconvert.com/social-media-marketing/is-twitter-massively-overrated/

3. It turns out
finding out who cares
about your brand
is hard to do.

4. Customers may “like” brand pages,
but no real insight

5. Social listening solutions are
notoriously poor at analyzing
sentiment.
“This real failing of automated
sentiment analysis can cause real
problems for brands, especially if they
are basing any internal workflow or
processes on the basis of social
media monitoring.”
Research: http://www.freshnetworks.com/blog/2010/05/the-problem-with-automated-sentiment-analysis/
Image source: http://www.flickr.com/photos/epublicist/3546059144/

6. Polls and surveys have their
own issues
“Emotion Mining - Capturing, Understanding, and Leveraging the Emotions Underpinning Brand Behavior” : http://edgemi.org/emotionalmining.shtml
“Surveys and Their Problems” : http://www.zdnet.com/blog/virtualization/surveys-and-their-problems/1826
“Why We Need to Avoid Long Surveys” : http://relevantinsights.com/long-surveys/

7. Watch the video
http://youtu.be/JepdAm_f-M4

8. Simple, structured social intelligence
The Swipp Plus widget can easily be added to any blog,
website, or campaign.
Track topics related to your business, and gauge sentiment at a
glance with the Swipp Plus data viewer.
Iterate faster. Refine your
communications to change
the outcome.

9. Swipp Plus turns every
customer touch point
into a conversation.

10. Start a smarter approach to marketing
Make your communications more
effective and efficient with the ability
to listen, respond, and react to the
audiences you want to reach.

11. Swipp allows
marketers to Social
build social Intelligence
intelligence into Marketing
every customer
touchpoint

12. Swipp widgets can be integrated into
any channel
Capture timely feedback. Find out
how people think and feel at the
moment they see your content.
Create and embed a Swipp widget
by adding a few lines of Javascript to
any existing web page.
Embed them in maps.

13. Pure signal, no noise
User defined sentiment Get an aggregated view of sentiment See your products, brands and
around any topic, regardless of the competitors sentiment over-time
user’s language.
Full sentiment spectrum
with every topic

14. Smart, simple way to gather feedback

15. Features
• Swipp Plus puts data you can use at your fingertips, with
sentiment you can read at a glance. See how your websites,
emails, and other communications are performing without the
need for costly and time-consuming analysis.
• Explore powerful data dashboards for each implementation.
• See who your customers are and how they feel about you.
• Detailed analytics about how your products are performing.

16. Swipp Plus is easy to
implement.

17. Creating a widget is simple

18. For more information please visit
business.swipp.com

19. What people are saying
”What if you could see at a glance ”Swipp appeals to people wanting to
what the world thought about every- know how other people have weighed
thing: from gun control to the newest in on topics, but even more so for
— Ryan Tate latte at Starbucks?“ companies wanting to know what
— Emily Price consumers are feeling and thinking,“
— Andrea Ozretic
”Far more valuable is the platform
the immediate feedback on what the itself, a global interconnected social
world is thinking and saying about the back end that could be used for far
same topic.“ more than a rating system.“
— Jennifer Zaino — Tom Foremksi

20. The company
Swipp is a privately held company based in Mountain View,
California serving customers in 169 countries providing social
intelligence tools based on its powerful platform.
The company was founded by Silicon Valley veterans Don Thorson,
Charlie Costantini and Ramani Narayan in 2011 and is funded by
Old Willow Partners.

21. Questions?
Christopher Carfi
Email: business@swipp.com
Phone / Fax: +1 (650) 933-5555
Swipp Inc.
2513 E Charleston Rd, Suite 102
Mountain View, CA 94043
www.swipp.com