Swipp Plus Overview for Marketers


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Swipp Plus provides marketers and social media managers a new set of capabilities for engagement, sentiment analysis and customer insight.

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Swipp Plus Overview for Marketers

  1. 1. Introducing ... Engagement, sentiment and customer insight tools.
  2. 2. Problem: Existing social marketing approaches not living up to their promise1 - http://www.informationweek.com/big-data/commentary/software/business-intelligence/the-rise-and-stall-of-social-media-liste/2401509132 - http://socialmediatoday.com/bryannagy/1340136/facebook-problem-rethink-facebook-marketing3 - http://www.convinceandconvert.com/social-media-marketing/is-twitter-massively-overrated/
  3. 3. It turns outfinding out who cares about your brand is hard to do.
  4. 4. Customers may “like” brand pages,but no real insight
  5. 5. Social listening solutions arenotoriously poor at analyzingsentiment.“This real failing of automatedsentiment analysis can cause realproblems for brands, especially if theyare basing any internal workflow orprocesses on the basis of socialmedia monitoring.”Research: http://www.freshnetworks.com/blog/2010/05/the-problem-with-automated-sentiment-analysis/Image source: http://www.flickr.com/photos/epublicist/3546059144/
  6. 6. Polls and surveys have their own issues“Emotion Mining - Capturing, Understanding, and Leveraging the Emotions Underpinning Brand Behavior” : http://edgemi.org/emotionalmining.shtml“Surveys and Their Problems” : http://www.zdnet.com/blog/virtualization/surveys-and-their-problems/1826“Why We Need to Avoid Long Surveys” : http://relevantinsights.com/long-surveys/
  7. 7. Watch the video http://youtu.be/JepdAm_f-M4
  8. 8. Simple, structured social intelligenceThe Swipp Plus widget can easily be added to any blog,website, or campaign. Track topics related to your business, and gauge sentiment at a glance with the Swipp Plus data viewer. Iterate faster. Refine your communications to change the outcome.
  9. 9. Swipp Plus turns everycustomer touch point into a conversation.
  10. 10. Start a smarter approach to marketingMake your communications moreeffective and efficient with the abilityto listen, respond, and react to theaudiences you want to reach.
  11. 11. Swipp allowsmarketers to Socialbuild social Intelligenceintelligence into Marketingevery customertouchpoint
  12. 12. Swipp widgets can be integrated intoany channel Capture timely feedback. Find out how people think and feel at the moment they see your content.Create and embed a Swipp widgetby adding a few lines of Javascript toany existing web page. Embed them in maps.
  13. 13. Pure signal, no noiseUser defined sentiment Get an aggregated view of sentiment See your products, brands and around any topic, regardless of the competitors sentiment over-time user’s language. Full sentiment spectrum with every topic
  14. 14. Smart, simple way to gather feedback
  15. 15. Features• Swipp Plus puts data you can use at your fingertips, with sentiment you can read at a glance. See how your websites, emails, and other communications are performing without the need for costly and time-consuming analysis.• Explore powerful data dashboards for each implementation.• See who your customers are and how they feel about you.• Detailed analytics about how your products are performing.
  16. 16. Swipp Plus is easy to implement.
  17. 17. Creating a widget is simple
  18. 18. For more information please visitbusiness.swipp.com
  19. 19. What people are saying ”What if you could see at a glance ”Swipp appeals to people wanting to what the world thought about every- know how other people have weighed thing: from gun control to the newest in on topics, but even more so for — Ryan Tate latte at Starbucks?“ companies wanting to know what — Emily Price consumers are feeling and thinking,“ — Andrea Ozretic ”Far more valuable is the platform the immediate feedback on what the itself, a global interconnected social world is thinking and saying about the back end that could be used for far same topic.“ more than a rating system.“ — Jennifer Zaino — Tom Foremksi
  20. 20. The companySwipp is a privately held company based in Mountain View,California serving customers in 169 countries providing socialintelligence tools based on its powerful platform.The company was founded by Silicon Valley veterans Don Thorson,Charlie Costantini and Ramani Narayan in 2011 and is funded byOld Willow Partners.
  21. 21. Questions?Christopher CarfiEmail: business@swipp.comPhone / Fax: +1 (650) 933-5555Swipp Inc.2513 E Charleston Rd, Suite 102Mountain View, CA 94043www.swipp.com