Introducing ... Engagement, sentiment and customer insight tools.
Problem: Existing social marketing approaches not living up to their promise1 - http://www.informationweek.com/big-data/commentary/software/business-intelligence/the-rise-and-stall-of-social-media-liste/2401509132 - http://socialmediatoday.com/bryannagy/1340136/facebook-problem-rethink-facebook-marketing3 - http://www.convinceandconvert.com/social-media-marketing/is-twitter-massively-overrated/
It turns outﬁnding out who cares about your brand is hard to do.
Customers may “like” brand pages,but no real insight
Social listening solutions arenotoriously poor at analyzingsentiment.“This real failing of automatedsentiment analysis can cause realproblems for brands, especially if theyare basing any internal workﬂow orprocesses on the basis of socialmedia monitoring.”Research: http://www.freshnetworks.com/blog/2010/05/the-problem-with-automated-sentiment-analysis/Image source: http://www.ﬂickr.com/photos/epublicist/3546059144/
Polls and surveys have their own issues“Emotion Mining - Capturing, Understanding, and Leveraging the Emotions Underpinning Brand Behavior” : http://edgemi.org/emotionalmining.shtml“Surveys and Their Problems” : http://www.zdnet.com/blog/virtualization/surveys-and-their-problems/1826“Why We Need to Avoid Long Surveys” : http://relevantinsights.com/long-surveys/
Simple, structured social intelligenceThe Swipp Plus widget can easily be added to any blog,website, or campaign. Track topics related to your business, and gauge sentiment at a glance with the Swipp Plus data viewer. Iterate faster. Reﬁne your communications to change the outcome.
Swipp Plus turns everycustomer touch point into a conversation.
Start a smarter approach to marketingMake your communications moreeﬀective and eﬃcient with the abilityto listen, respond, and react to theaudiences you want to reach.
Swipp allowsmarketers to Socialbuild social Intelligenceintelligence into Marketingevery customertouchpoint
Pure signal, no noiseUser deﬁned sentiment Get an aggregated view of sentiment See your products, brands and around any topic, regardless of the competitors sentiment over-time user’s language. Full sentiment spectrum with every topic
Features• Swipp Plus puts data you can use at your ﬁngertips, with sentiment you can read at a glance. See how your websites, emails, and other communications are performing without the need for costly and time-consuming analysis.• Explore powerful data dashboards for each implementation.• See who your customers are and how they feel about you.• Detailed analytics about how your products are performing.
For more information please visitbusiness.swipp.com
What people are saying ”What if you could see at a glance ”Swipp appeals to people wanting to what the world thought about every- know how other people have weighed thing: from gun control to the newest in on topics, but even more so for — Ryan Tate latte at Starbucks?“ companies wanting to know what — Emily Price consumers are feeling and thinking,“ — Andrea Ozretic ”Far more valuable is the platform the immediate feedback on what the itself, a global interconnected social world is thinking and saying about the back end that could be used for far same topic.“ more than a rating system.“ — Jennifer Zaino — Tom Foremksi
The companySwipp is a privately held company based in Mountain View,California serving customers in 169 countries providing socialintelligence tools based on its powerful platform.The company was founded by Silicon Valley veterans Don Thorson,Charlie Costantini and Ramani Narayan in 2011 and is funded byOld Willow Partners.
Questions?Christopher CarﬁEmail: firstname.lastname@example.orgPhone / Fax: +1 (650) 933-5555Swipp Inc.2513 E Charleston Rd, Suite 102Mountain View, CA 94043www.swipp.com