Envato is an ecosystem of sites that help people be creative. Nurturing, empowering and supporting a thriving community has been critical to its success – you could say Envato is in the business of community.
CEO Collis Ta’eed shares the community journey at Envato and lessons learned along the way, including the community’s relationship to company purpose, the ecosystem model it has generated, the value to the staff and customers, and the systems and processes necessary to impactfully adopt it as a central pillar of business.
4. Envato.
Influenced by my community experience
Market, Studio & Tuts+
By Creatives, For Creatives
Bootstrapped
5. Forums at the Heart,
Mixed with Social and Blogs.
Authors, Buyers, Learners, Staff, the Lot.
6. Big
30 million visits a month
4 million members
1.5 million active buyers
30,000 active authors
70,000 unique forum posters
1 million social followers
8. HBR & eBay 2006 Study
converting customers
into community participants:
25% got involved.
9. Community vs Control
Bid 6x as often.
Earned 6x monthly sales revenue,
And 10x more first time sellers.
Spent 54% more in total.
“Do Customer Communities Pay Off?” HBR Magazine Nov 2006
10. All Kinds of Community Businesses
Wikia, Reddit, DeviantArt, 500px,
StackExchange, Yelp, …
Envato, Etsy, AirBnB, eBay, …
WordPress, Mozilla, …