With big data becoming the fulcrum around which companies build their strategies and run their campaigns, leveraging this rush of information has become critical. And a CRM like Salesforce can help you achieve this extremely well. Visit http://suyati.com/services/crm/salesforce-consulting/ This presentation talks about the rise of big data, its importance and how Salesforce allows it to be utilized best. A few use cases illustrate these points further.

2. Thursday 13 March, 2014
Using CRM as the
hub of your big data
A Salesforce.com
use case
@suyatitech
@anoopmgeorge
Anoop M George
Director – Sales & Marketing
Suyati Technologies
SuyatiTechnologies
Abhishek Sivasubramanian
Senior Developer Evangelist
Suyati Technologies
@abhisheksubbu

3. About Suyati Technologies
Strong expertise
in Force.com
platform
3+ years of experience
with global clients
130+ modules
with around
1 Million LOC
delivered
successfully
30+ Salesforce
developers including
DEV 401 certified
developers
Customization
Customize CRM to adapt your
company’s existing processes
Improvements for –
Efficiency and Effectiveness
Development
Extend Salesforce CRM
Developing other apps on the
Force.com platform using
Apex, VisualForce
Migration
From Microsoft Dynamics CRM,
FileMakerPro, SAP, excel sheets
Database migration via ETLs like
Dell Boomi, DBAmp
Integration
3rd party apps like GoogleDrive,
GoogleMaps, MailChimp, ET,
DocuSign, Amazon WebServices,
BizTalk and Social Media

4. Agenda
BIG
DATA
USE
CASE
Salesforce.com as
a Solution

5. BIGDATA
VELOCITY
VOLUME
VARIETY
Largeamounts of data
Needs to be analyzed quickly
Different types of structured and
unstructured data
Worldwide IP Traffic will
quadruple by 2015
By 2015, nearly
3 billion people will be
online & pushing data
Source: http://www.wired.com/insights/2013/06/is-big-data-in-the-trough-of-disillusionment/

6. Gartner Hype Cycle for Big Data

7. LTE
Cloud
Internet
of
Things

8. Barack Obama Election
Campaign 2012
Connecting with 5.7 million voters
50,000+ emails/day
Voter doubts clarified via support staff
Mobile Apps & Budgeting systems
CRM

9. Salesforce.com
Cloud Computing

10. EnterpriseCloud
Computing
MarketShare
#1
World’sMost
InnovativeCompany
2011,2012,2013
#1
MarketLeader:
Enterprise,MidMarket,
SMB&SalesForce
Automation
#1
#1 in Enterprise Cloud Computing
& CRM

11. 1T
Connected
Sensors
A Whole New Way to Engage Customers
Social Mobile
Connected
Cloud
50B
Connected
Products
4.5B
Aggregate
SocialUsers 5B
Smartphones
by2017
58%
Faster
Deployment

12. Third Wave of Computing
“Internet of Things”
LAN/WAN
Client
Server
Millions
SNA
Mainframe
Terminal
Thousands
LTE
Cloud
Social . Mobile . Cloud. Connected
50Billion Connected “Things”

13. Walmart – On the Web Transactions
7.2 Billion
Transactions
per hour
$36,000,000
e-payments
every minute
2.5+ petabytes
Database Size
http://www.sourcelink.com/blog/guest-author-series/2012/08/18/the-5ws-and-1h-of-big-data-(part-2-of-2)
http://www.snopes.com/politics/business/bigwalmart.asp

14. BIGDATA
It’s not just managing huge data
• it is about asking new questions
• formulating new hypotheses
• exploration and discovery
• making data-driven decisions

15. Big Data – should always be SECURE
Open Standards
for Authorization
Data Encryption

16. Connected
Customers
Connected
PartnersConnected
Employees
Connected
Devices
Connected
Products
Big Data – flourishes when data flows in
“Internet of Things”

17. FEW USE CASES BIGDATA

18. Health Care – is all about Big Data
Vitals
Problems
Medications
Alerts
ImmunizationPatients Doctor
CRMWatch the demo here:
http://youtu.be/Jw8ZR51xTII

19. BIG DATA
DATA MINING
PREDICTIVE SYSTEMS
My Book Publishing Site
Select Publishing Packages
• Beginner Packages
• Children’s Packages
• Premier Packages

20. Intel Perceptual Computing and Big Data
Education reaches to the nook and corner of the world
• Virtual Classrooms
• Offline video courses managed in media repositories
• Help quality education
• Deaf and Dumb do need to be the next generation scientists

22. http://www.analyticshero.com/2012/10/25/31-essential-
quotes-on-analytics-and-data/

23. Your Customers
Cloud . Social . Mobile . Connected
Sales Cloud Service Cloud
ExactTarget
Marketing Cloud
AppExchange
Salesforce1 Platform APIs
Salesforce1 Mobile App
Salesforce1 Platform Services
Force.com Heroku1
ExactTarget
Fuel
A New Customer Platform built for supporting your Big Data
Requirements

24. Q&A

25. Multivariate
testing
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GERMANY (Business Partner)
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http://suyati.com

26. World’s first cloud computing community
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27. Thank You
@suyatitech
SuyatiTechnologies
TheSuyati
suyati-technologies-private-limited
+Suyati
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