Big Data - Practical Use Cases


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Presentation made by Vicente Goetten in the Harvard Business Review Big Data event on practical cases of Big Data usage: Identity, Sales, Marketing, Customer Service and Government.

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  • IN INDIA, when monsoons are delayed and crops fail as a result, farmers often don’t know how to pay back the debts they have taken on to purchase seeds. More than 15,000 commit suicide every year. These fates are a shocking reminder of a global problem caused by global warming. Farming has always been a gamble, but the growing number of “unusual weather events”, as experts call them, make seeding and harvesting an even riskier business.The Climate Corporation, a start-up based in Silicon Valley, wants to reverse the trend and reduce farmers’ financial risks—by crossing agriculture with the IT industry’s latest trend: big data. The firm is collecting all kinds of information—including on weather patterns, climate trends and soil characteristics—and analyses the data down to an individual field. These insights are then used to offer farmers tailored insurance policies against the damage from extreme weather events.Premiums for the company’s “Total Weather Insurance” (TWI) plans depend on crop and location. On average, they cost about $30 an acre annually, some 3% of the land’s revenue. In case of extreme weather at the wrong time of the season, The Climate Corporation pays out up to $300 per acre (the TWI is designed to complement federal crop insurance programmes in America, which provide only limited cover). In contrast to existing government schemes, farmers don’t have to prove actual losses. Payouts are triggered automatically without paperwork when the firm’s data show that writing a check is justified.
  • Big Data - Practical Use Cases

    1. 1. @goetten Vicente Goetten – Executive Director – TOTVS Labs
    2. 2. 2 Big Data Real Use Cases!
    3. 3. 3 Big Data Case #1
    4. 4. 4 Big Data Identity is much more than just which Apps you can access… Identity Skills Professional Experience My network Idioms? Academic experience Education
    5. 5. Big Data “They” already have these data… Identity Companies and Employees are losing opportunities
    6. 6. Big Data What if… Companies could have access to these data combining with data that they already have? E.g., HR, ERP, CRM, etc? Identity
    7. 7. Big Data Identity Natural language search Profile enhancement Unprecedented understanding of employee skill sets Patent pending TOTVS Labs
    8. 8. Big Data Identity - Sign up for VIP access
    9. 9. 9 Big Data Real Case #2 Frenchman Charles Minard - Casualties suffered by the French army during Napoleon's disastrous invasion of Russia in 1812 and 1813. What food? What weapon? How was the France population reacting On Twitter?
    10. 10. 10 Big Data Data visualization - Analytics
    11. 11. 11 Big Data Data visualization - Analytics
    12. 12. 12 Big Data Data visualization - Analytics
    13. 13. 13 Big Data Data visualization - Analytics
    14. 14. 14 Big Data Data visualization - Analytics
    15. 15. 15 Big Data Data visualization - Analytics
    16. 16. 16 Big Data Other interesting use cases
    17. 17. 17 Big Data Loans and Credit Score
    18. 18. 18 Big Data Agro Insurance
    19. 19. 19 Big Data Government
    20. 20. 20 Government
    21. 21. @goetten