4. Foresight: Where are we going?
1. Climate change and energy
2. Massive debt (AKA ‘The Great Correction’)
3. Water and food shortages/Environmental
issues
4. Five simultaneous game-changing tech
revolutions, tele-everything
5. Luddites/Individual destructive power
6. Robotics/Machine
intelligence/Employment
7. Humans merging with the machines
NASA Chief Scientist Dennis M. Bushnell
5. Mission
why we exist?
Values
what we believe is important?
Vision
what we want the future to be?
Strategy
how we are going to get there?
(the game plan)
Strategy Map
how we will communicate the strategy?
Targets, Projects and Initatives
What we need to do?
Measure Performance
how we will know we are getting there?
6. What is the difference between
invention and innovation?
What is the difference between
a puzzle and a mystery?
What is the difference between
control and influence?
What is the difference between
management and leadership?
7. “The elements that make up a truly innovative company
are many: a focused innovation strategy, a winning overall
business strategy, deep customer insight, great talent, and
the right set of capabilities to achieve successful execution
[however] the most crucial factors are strategic alignment
and a culture that supports innovation”
“If more companies could gain traction in closing both the
strategic alignment and culture gaps to better realize
these goals and attributes, not only would their financial
performance improve, but the data suggests that the
potential gains might be large enough to improve the
overall growth rate of the global economy.”
The Global Innovation 1000: Why Culture is Key
25 October 2011
13. Talent is Key
• Talent likes talent
• Talent loves good food and cafes
• Talent wants to be the best in the world
• Talent enjoys being recognised
• Talent thinks and acts globally
• Talent hates completing forms
• Talent gets frustrated with delays
• Talent needs human capital
• Talent grows through investment
• Talent follows talent
• Talent is key
14. Sir Paul Callaghan
“So my take is,
we simply push on,
ignore the pessimism,
and lead by example.
Then suddenly we find
ourselves surrounded
by success and telling
ourselves that it was
always meant to be
this way.”
http://www.koreabrand.net/en/util/util_about_pcnb.doYou are here : Home>About PCNBThe Presidential Council on Nation Branding (PCNB) was established on January 22, 2009 to enhance Korea's national status and prestige in the international community by implementing systematic and comprehensive strategies.Just as a corporate brand influences a product's value, so a national brand has a great impact on the evaluation of its citizens, companies and products. The PCNB was launched to raise awareness of the Korean brand among people all over the world. Korea successfully hosting the G20 summit in 2010, has actively participated in a wide range of global activities, nevertheless there are many who are still unfamiliar with Korea as a nation.The most important mission of the PCNB is to inform the world about Korea. The PCNB is dedicated to promoting Korea's image as a country that contributes to international society, a country that produces world-class products and services, and a country that respects other cultures.Our Vision:To create a caring nation loved by allOur Strategy:1. To play the role of a governmental control tower for nation branding based on a master plan designed to raise the nation's international standing. 2. To pursue differentiated branding strategies according to the awareness of Korea by continent/country as part of a plan to achieve systematic management of the national reputation. 3. To reflect public opinion in government policies by gathering feedback from citizens and foreigners imbued with a love of Korea and all things Korean
If you are on the left – you do not need a strategy map – the more to the right you are the more you need one
