Sustainability at PepsiCo takes many forms, yet two specific programs are aimed at behavior change, crowdsourced philanthropy, recycling, and incentives. Meagan Smith talks about the highly-innovative Dream Machine initiative and the Refresh Project. All in all, they're designed to empower Americans to do good, while supporting great ideas that move the world forward.

1. Enabling Aspired
Change: Pepsi's
Dream Machine and
Refresh Project
Meagan Smith
PepsiCo
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2. PepsiCo
Sustainability
June 8, 2010

3. PepsiCo is empowering & incenting
Americans to do good
Pepsi Refresh Project Dream Machine Initiative
Empowering Ideas to Increasing and Rewarding
Create Positive Change Recycling
&
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4. Pepsi Refresh Project
People People People Pepsi
Submit Promote Vote Awards
NEIGHBORHOODS HEALTH FOOD & SHELTER
PLANET EDUCATION ARTS & CULTURE
 Over 5,000 ideas submitted
 31 grants awarded in 3 months
 Over $3.0 Million awarded to date
 More than $20 Million will be awarded in 2010!!!
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5. Examples of “Planet” ideas
Cleaning up the Mississippi River
with the help of Friends of Pool 9
Establish and Implement a
Recycling Plan at Baruch
College, New York
Refresh an urban stream and
entice kids to get offline &
outside
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6. Our goal is to increase the US
beverage container recycling rate
• Redirect bottles &
cans into the
recycling stream
• Change consumer
habits
• Create bottles from
bottles
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7. Dream Machine Recycling Initiative:
making recycling rewarding &
convenient
Every time you recycle, it makes
three wonderful things happen:
• You earn points toward rewards
• You help PepsiCo make a
donation to help veterans with
disabilities
• You help the environment
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8. Together, these two programs are
making a difference
Changing the way we do Changing consumer
business behavior
Supporting great ideas that
move the world forward
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