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Prelude – The Short Story
(We started as a community garden)
433 Charles Street, Sunnyvale, CA 94086
But -- we had bigger dreams
Full Circle Farm@ Empty Field – 4 Years Ago
Grand Opening
Farm Built by Community Members
And old fashioned teamwork
A tractor helps too…
The Bounty
However…Community is Our Main Crop!
Sunnyvale Neighborhood Association Presentation
Ten Things I’m Going to Tell You
1. Why we exist
2. The problems we are ad...
1. Why We Exist
Sustainable Community Gardens (SCG)
is a community-based 501(c)(3) nonprofit corporation
dedicated to
the ...
Vision
Create Change, Empower to
Grow, & Build Community
Create Change
Empower to Grow
Build Community
Adopt a Tree Sponso...
2. The Problems We Are Addressing
Food Issues Affect Everyone in Silicon Valley
Healthy food access is an issue
affecting ...
Distribution of Retail Food Outlets in
Santa Clara County
Poverty & Food Security
in Silicon Valley
Poverty in Silicon Valley is widely
dispersed
Effective food system solutions
ca...
3. The Solutions We Offer
Urban Agriculture: The
practice of cultivating,
processing and
distributing food in, or
around, ...
Food System Problems Affect Everyone
We have Everyone Solutions
It’s Complicated
Cross Cutting Strategies Needed
Bring it ...
Urban Agriculture and the Connection Between
Farming and Community is Nothing New
Throughout the course of humanity, there...
Why Urban Agriculture Matters
Not just about city people learning to
farm again; we are taking intensive
agriculture to th...
4. Why it Might Matter to You
Sunnyvale Realtors Agree
Full Circle Farm is Good for Property Values
Proximate Principle
“The proximate principle states that the market value of properties located
proximate to a park or ope...
5. Who We Are Serving
People Metrics
People whose lives we
touched last year: 15,000+
This year’s Earth Day event
drew approximately 4,000
commu...
6. Our Metamorphosis
The Transformation of Full Circle Farm
Enabling an important community & educational resource
in Sili...
Creating a Model for Urban Agriculture
The transformation of Full Circle Farm will
provide a unique opportunity to
demonst...
7. How We Plan to Scale &
Replicate
– Farm Stand
– Packing Shed
– Outdoor Kitchen
– Cooler Shed
– Farm & Orchard Improveme...
Sustainability
SCG & FCF suffer from a chronic lack of funding
and infrastructure support
Farm income is 30% of total orga...
Revenue Pie
50% Earned Income
NVIDIA Impact will result in increased
revenue from earned income.
Earned income allows nonp...
8. Our Recipe for Success
1. Experience
2. Place
3. Community
4. Sustainability
5. Secret Ingredient
Experience
Concrete Experiences, Integrated Experiences,
Real Life Experiences, Year Round Experiences
“Multiple Exposures...
Place
Being There
Scalable & Replicable
Transformation Space
Genius of Place
Place of Rescue
Community
Keeping it Real
Connection to community,
healthy food
Food Security is an issue that
affects everyone
Re-Learnin...
Sustainability
Sustainable: Think Green. Think
Growing Healthy and Strong
Integrative, Scalable and
Replicable
Reduce eati...
Secret Ingredient
(Four Letter Words)
Soil and Soul Connection
Love Soil, Divine Soil
Volunteers
Love real food: whole,
fr...
9. What’s In It For You -- A Free Offer:
How to Grow Incredible Amounts of Food and Build
Super Soil for Healthy Crops
Questions & Answers
10. Your Presence Required
Be there or Be Square!
Monday- Friday 9-5
Saturday 10am to dusk WEST GATE ONLY
Sunday 9am to 2p...
Upcoming SlideShare
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Sunnyvale Neighborhood Association

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Presentation made to the Sunnyvale Neighborhood Association on November 14, 2011 by Wolfram Alderson, Executive Director, Sustainable Community Gardens.

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Sunnyvale Neighborhood Association

  1. 1. Prelude – The Short Story (We started as a community garden) 433 Charles Street, Sunnyvale, CA 94086
  2. 2. But -- we had bigger dreams Full Circle Farm@ Empty Field – 4 Years Ago
  3. 3. Grand Opening
  4. 4. Farm Built by Community Members
  5. 5. And old fashioned teamwork
  6. 6. A tractor helps too…
  7. 7. The Bounty
  8. 8. However…Community is Our Main Crop!
  9. 9. Sunnyvale Neighborhood Association Presentation Ten Things I’m Going to Tell You 1. Why we exist 2. The problems we are addressing 3. The solutions we are offering 4. Why it might matter to you 5. Who we are serving 6. Our metamorphosis 7. How we plan to scale & replicate 8. Our recipe for success 9. What’s in it for you 10. Why your presence is required
  10. 10. 1. Why We Exist Sustainable Community Gardens (SCG) is a community-based 501(c)(3) nonprofit corporation dedicated to the renewal of local, sustainable food systems.
  11. 11. Vision Create Change, Empower to Grow, & Build Community Create Change Empower to Grow Build Community Adopt a Tree Sponsors
  12. 12. 2. The Problems We Are Addressing Food Issues Affect Everyone in Silicon Valley Healthy food access is an issue affecting everyone. The Retail Food Environment Index (RFEI) for Santa Clara County Agriculture in Silicon Valley is nearly extinct. Less than 3% of the food we consume is produced here. U.S Food prices rising faster anytime since 1990, cost of food up 34% in Silicon Valley since 2000. FCF offers integrated approaches to improving environment, health, and community.
  13. 13. Distribution of Retail Food Outlets in Santa Clara County
  14. 14. Poverty & Food Security in Silicon Valley Poverty in Silicon Valley is widely dispersed Effective food system solutions can benefit everyone New Face of Poverty Responsible and Responsive: You are the Food System Valley of Heart’s Delight
  15. 15. 3. The Solutions We Offer Urban Agriculture: The practice of cultivating, processing and distributing food in, or around, a village, town or city. Urban agriculture can also involve animal husbandry, aquaculture, tree crops and horticulture.
  16. 16. Food System Problems Affect Everyone We have Everyone Solutions It’s Complicated Cross Cutting Strategies Needed Bring it Home Locally Grown
  17. 17. Urban Agriculture and the Connection Between Farming and Community is Nothing New Throughout the course of humanity, there have been many different models of urban and communal agriculture. In fact, only those groups that adopted agriculture proved capable of producing civilizations. In 7000 B.C. agricultural productivity was sufficient to support large communities including many non-agriculturalists. 9,000 years later, urban agriculture remains relevant, serving 800 million people worldwide. Modern examples include sharecropping in the U.S., allotments in Europe and Asia, Ejidos in Mexico, Kibbutz in Israel, cooperatives in the U.S., and the common arrangement of a single landowner leasing parcels to multiple farmers.
  18. 18. Why Urban Agriculture Matters Not just about city people learning to farm again; we are taking intensive agriculture to the next level - Über Agriculture 50% of the world's population lives in cities 800 million people are involved in urban agriculture world-wide and contribute to feeding urban residents Low income urban dwellers spend between 40% and 60% of their income on food each year Most urban areas have access to 1-3 days of food supplies in the case of disaster
  19. 19. 4. Why it Might Matter to You Sunnyvale Realtors Agree Full Circle Farm is Good for Property Values
  20. 20. Proximate Principle “The proximate principle states that the market value of properties located proximate to a park or open space are frequently higher than comparable properties located elsewhere.” -John L. Crompton, Department of Recreation, Park and Tourism Sciences, Texas A&M University Studies suggest that a positive impact of 20% on property values abutting or fronting an open space area is a reasonable point of departure for estimating the magnitude of the impact on property values. Farmers and agricultural communities play a critical stewardship role that often goes unrecognized. In addition to producing traditional crops, farming communities also provide important public benefits, increase food security and local economic viability, and provide amenity and environmental benefits. Research indicates that every $1.00 invested in agricultural land and open spaces through conservation easements returns up to $6.00 in ecosystem benefits.
  21. 21. 5. Who We Are Serving
  22. 22. People Metrics People whose lives we touched last year: 15,000+ This year’s Earth Day event drew approximately 4,000 community members
  23. 23. 6. Our Metamorphosis The Transformation of Full Circle Farm Enabling an important community & educational resource in Silicon Valley to become a fully productive & sustainable model for urban agriculture. Metamorphosis: A profound change in form from one stage to the next in the life history of an organism. Transformation: A marked change, as in appearance or character, usually for the better.
  24. 24. Creating a Model for Urban Agriculture The transformation of Full Circle Farm will provide a unique opportunity to demonstrate that urban agriculture can be a vital and permanent part of the urban landscape, and a resource for people of all incomes and backgrounds for generations to come. Creating a productive, scalable, and replicable model – applying the business logic and entrepreneurial spirit of Silicon Valley to food system change. Engage! NVIDIA - December 9 & 10
  25. 25. 7. How We Plan to Scale & Replicate – Farm Stand – Packing Shed – Outdoor Kitchen – Cooler Shed – Farm & Orchard Improvements – Modified Raised Bed System Projects in December will touch all aspects of the Farm Several key new structures Inspire: To influence, move, or guide by divine or supernatural inspiration
  26. 26. Sustainability SCG & FCF suffer from a chronic lack of funding and infrastructure support Farm income is 30% of total organizational budget. We hope the support provided by NVIDIA will allow us to double this by increasing production 200%, allowing us to establish a more secure base of revenue from earned income.
  27. 27. Revenue Pie 50% Earned Income NVIDIA Impact will result in increased revenue from earned income. Earned income allows nonprofits more flexibility and autonomy. When nonprofit organizations adopt entrepreneurial, market- based strategies in order to earn income in support of their missions, the ventures are generally referred to as social enterprises.
  28. 28. 8. Our Recipe for Success 1. Experience 2. Place 3. Community 4. Sustainability 5. Secret Ingredient
  29. 29. Experience Concrete Experiences, Integrated Experiences, Real Life Experiences, Year Round Experiences “Multiple Exposures” First Exposure: Carrots don’t grow on trees Only Exposure? Lack of fresh fruits & veges in diet Purposeful activity (growing food) vs. “dieting,” “exercise,” or “interventions” Discovery & magic here: engaging, enticing, voluntary
  30. 30. Place Being There Scalable & Replicable Transformation Space Genius of Place Place of Rescue
  31. 31. Community Keeping it Real Connection to community, healthy food Food Security is an issue that affects everyone Re-Learning; Re-Connecting Contexts: Local and Cultural Fellowship, Common Ground Community is our main crop.
  32. 32. Sustainability Sustainable: Think Green. Think Growing Healthy and Strong Integrative, Scalable and Replicable Reduce eating junk & industrial chow Health & Environment are Linked FCF - Part of the Solution
  33. 33. Secret Ingredient (Four Letter Words) Soil and Soul Connection Love Soil, Divine Soil Volunteers Love real food: whole, fresh, organic, healthy, that comes from the earth
  34. 34. 9. What’s In It For You -- A Free Offer: How to Grow Incredible Amounts of Food and Build Super Soil for Healthy Crops
  35. 35. Questions & Answers
  36. 36. 10. Your Presence Required Be there or Be Square! Monday- Friday 9-5 Saturday 10am to dusk WEST GATE ONLY Sunday 9am to 2pm Farmstand Hours Wednesday & Friday: 1:30 pm to 7 pm Sunday: 11am to 3pm 1055 Dunford Way Sunnyvale, CA 94087 Educational Programs (408) 394-1464 Administration (408) 735-8154 Email: info@fullcirclesunnyvale.org Google Map Drop-in Volunteering Wednesdays & Saturdays All ages welcome in Education Garden 10am to dark at the West Gate. Sundays for Volunteers 16 years+ on Production Farm from 9-2

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