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How to Slash Your Recruitment Bill by Retaining
      90% of Your Trained Workforce in a Highly
                  Competitive Market
                 15 Well Kept Secrets to Shared Services Success
                                 19th March 2009


Colin Glynn – Controller – European Finance Service Centre
Key statistics
                                   s £9,174m
                    Underlying Sale




                                                                ries
                                                        50 Count
                                               38,000
                              £55.5m
                 £974m




                                                                       2
What we do
                                       Power systems for:




 Civil Aerospace       Defence Aerospace               Marine         Energy

  Wide-bodied jets       Military aircraft           Commercial      Oil & Gas
 Narrow-bodied jets        Helicopters                  Naval     Power generation
Corporate & Regional


             Underlying Group sales 2008 £9,147m
                      Order book £55.5bn


                                                                                     4
Mastering Talent Development

 How to slash your recruitment bill by retaining 90% of
 your trained workforce in a Highly Competitive
 Market.
Our Competition

 Rolls-Royce shared services (HR and Finance)
 employs approximately 300 people.
 Other competition
  −   Egg                - 1,000 employees (100m)
  −   Bombardier         - 200 employees (500m)
  −   Toyota             - 200 employees (4 miles)
  −   Councils           - 500 employees (1 mile)
  −   Others
  −   Specsavers (New)
Creation of a “Retention” Culture
 The statistics
 Attracting the right people
 How do we retain the people
   −   Employee Communication - minimum standards
   −   Environment – Workplace experience
   −   Listening
   −   Culture created
   −   Competences and Training
   −   Opportunity to grow
 Top 10 Tips for Retention
Manpower History
                                Original   Target    Reduction
                                Heads

 2000 - 2003 Original Scope       202.0      92.0        54%

 2004 - 2008 Additional Scope    152.0        67.4      56%

 Total Position                   354.0      159.4       55%

 Virtually all reductions have been at other sites as work is
 inloaded.
 Main issue of staff retention is through the changes thus
 providing the experience required, reducing risk and ensuring a
 service can be delivered.
   Therefore – HOW DO WE TRY AND RETAIN EMPLOYEES.
                    FIRST WHO HAVE WE LOST
Leavers Analysis 2007, 2008
 Leavers - to external                2007    2008
 Start own business                    1       -
 Emigrate                              3       1
 Child Support                          1.7     -
 Retirement                            1       1
 Geographical relocation                1       2
 Another employment opportunity         2       1
 Severance programme                    -       8
 Discipline                             1        -

 Leavers - to internal
 Promotion, enhancement opportunity    10      7

 Leavers Total                        20.7    20.0
Attracting the People


  By recommendation (50%+)
  By links with local colleges/lecturers
  By temp to perm arrangements
  By interview process
   − Basic tests
   − Behaviour assessment
  Rolls-Royce.com
1. Employee Communication – Minimum
Standards

 Monthly stand up brief (Controller, Process Head or Guest)
 Management meeting every 2 weeks (set agenda)
 Customer Service Review results every month (to all staff)
  − Customer Service performance data (SLA)
  − Customer/Supplier Incidents
  − Issues
 One to ones for all with Team Leader
 Business Plan Deployment
 Half year, full year briefs
 Always two way
2. Environment – Workplace experience

  Open plan for all (access)
  Hot desking for customers and business partners (service)
  Standard equipment for all (equality)
    − Desk, IT, software, chairs, space
  Bright modern offices with environmental features (environment)
  Flexible working around core hours (flexibility)
  Simple perks (beverages f.o.c.) (reward)
  Social Encouragement with subsidy (interaction)
  Funded Team Building (with development/process improvement
  theme) (enhancement)
  Being seen to do the right things, e.g., recycling (environment)
  Final Salary Pension scheme (reward)
  Bonus based on total performance (reward)
3. Listening and Feedback

  Investors in People
  Employee engagement survey
  Quarterly employee/union forums
  Personal thank you’s
  Public praises and reward
  People meetings, development cells, honest and robust
  recorded feedback
  Employee representative teams
  Attitude – positive message, e.g.,
    “I don’t drop players – I make changes”,
    Bill Shankley 1913 - 1981
4. Culture Created


  Setting Expectations
Setting Expectations
                                                                                                                                                                                                                                       Opportunities
                                                                                                                                                                                                                                                                                                                                FSC strategy review-Blue Sky Suggestions
                                                                                                                                                                                                                                                                                                                                                            20
                                              EFSC Major Programmes year 1 to year 3                                                       Issue :                                                           9.0   January 2007
                                                                                                                                                                                                                                  10                                                                                                                                         4
                                                                                Project
                                                                                Leader
                                                                                                     OC&S                year 1
                                                                                                                       Nov    Dec           Jan      Feb   Mar     April   May   June
                                                                                                                                                                                     year 2
                                                                                                                                                                                        July    Aug   Sept   Oct   Nov
                                                                                                                                                                                                                                                                                                                                Difficult                                                            1
                                              Accommodation                  C Glynn        J Richardson                                                                                                                                                                                                                                                         6       5            3
                        Total FSC




                                              Performace Related Pay/ All
   Change




                                              Inclusive (PRP)                S Hall
                                              Benchmarking                   C Glynn        N Hepke
                                              InterCompany                   C Seymour
                                              NAS Data Transfer              S Leach        B Johnson
                                              IIP
                                              IFRS in SAP (Other)
                                                                             J Richardson
                                                                             C Seymour
                                                                                            J Richardson                 5        5          5        5     5       5       5     5         5    5    5,6
                                                                                                                                                                                                                                                                                                                                                            15               7
                        FA&R




                                              IFRS (FX) in SAP               C Seymour
                                              Convergence                    J O'Farrell                                                     6                                                   7     8
                                              BCS Hyperion Replacement       C Seymour      talk to chris
                                                                                                                                                                                                                                                                                                                                                                     8           9




                                                                                                                                                                                                                                                                                                                                        Business Attitude
                                              BW & ERP Strategy              J O'Farrell    colin to talk to geoff to be linked into Hub
                                                                                                             Nicky
                        Payroll & Expenses




                                                                                                                                                                                                                                                Short term
                                              Payroll & Expenses Merger      G Castlehow                                                     6                                   7,8
                                              T&E Expanded Scope (Credit
                                              Cards)                         G Castlehow                                        6,7,8
                                              Pensions                       G Castlehow
   Major FSC Projects




                                              HR Shared Services             G Castlehow    C Stackhouse
                                              On Line Payslips
                                              International Payrolls
                                                                             G Castlehow
                                                                             G Castlehow                                                                                    6
                                                                                                                                                                                                                                                                                                                                                                                     10
                                              Employee Self Service (ESS)    G Castlehow
                                              Credit Vetting                 S Hall         talk to sam
                        AR CM




                                              DMS into SAP                   S Hall                                                                                                                                                                                                                                                                         10



                                                                                                                                                                                                                                                programme vs
                                              Internet Banking               S Hall         J Richardson
                                              Project Steam Packet           S Hall         talk to sam                                    1,2,3
                                              E&T Transfer                   S Hall                                                         1,2            3,4,5    6                       7    8
                                              Civil Wave 2 ERP               K Connally     J Richardson                                     6                      7             8
                                              NPNP -JVs                      G Bates        J Richardson                                                                         G5
                                              NPNP - Commercial              G Bates        J Richardson/N Hepke                                                                 G5
                                              NPNP - Intergroup              G Bates        J Richardson/N Hepke                                                                 G5
                        AP




                                              NPNP - Purchasing Coverage     G Bates                                                                                             G5
                                              EDI Process - 2007 (top 100)   G Bates
                                              RRD PIP                        G Bates                                    123
                                              Global PIP                     G Bates




                                                                                                                                                                                                                                                Long Term                                                                                                                                                2
                                              Invoice Solution               G Bates
                                              RRD 2005 (AP)                  K Connally     N Hepke                                                                                              8                                                                                                                                                           5
                                              RRD 2005 (AM)                  K Connally     N Hepke                                         5,6             7                                    8
                                              RRD 2005 (AR,DMS)              K Connally     N Hepke                                                                                              8
                        Intended Migrations




                                              RRD 2006 (Cash)                K Connally     N Hepke                                                                                              8
                                              RRD 2006/7 (GL)                K Connally     N Hepke
   Migrations




                                              AR&O                           C Glynn        N Hepke                                                                                         8
                                              Submarines                     C Stackhouse   C Stackhouse                                     4                      5                                  6      7
                                              Turbine Surface Tech Ltd JV    G Pendlebury   N Hepke
                                              Project Oberursel              C Glynn        N Hepke                                                                                              8




                                                                                                                                                                                                                                                ‘blue sky’
                                              N3                             C Glynn        M Walker                     1       2,3        4,5             6               7                          8
                                              RRSP                           C Glynn        J Richardson
                                              Project Hamburg                S Hall                                             0,1,2        3
                                              Project Munich                 C Glynn        C Stackhouse                                             1,2   3,4      5       6               7    8
                                              Project Saxony
                                              Nordics Payroll
                                                                             G Castlehow
                                                                             G Castlehow
                                                                                                                                                     1,2   3,4      5       6               7    8
                                                                                                                                                                                                                                                                                                                                       Easy                                                                       Difficult
                                                                                                          5                                          10                                15                                 20                                                                                                                                             5                10    15           20


Rolls-Royce proprietary information                                                                                                                                                                                                                                                                                            Rolls-Royce proprietary information                    Systems




                                                                                                                                                                                                                                        Make – Buy applies to services
Threats –                                                                                                                                                                                                                               as well

Potential for outsource
                                                                                                                                                                                                                                                                         Control                                        Make
                                                                                                                                                                                                                                                                          ‘make’ whilst competitive    Maintain World Class
                                                                                                                                                                                                                                                       Competitiveness




                                                                                                                                                                                                                                                                            Otherwise outsource            Performance



/ offshore                                                                                                                                                                                                                                                               Buy                                         Protect

                                                                                                                                                                                                                                                                               Outsource                 Invest or Partner




                                                                                                                                                                                                                                                                                        Business Criticality

                                                                                                                                                                                                                                                                               Non-Core                        Core


                                                                                                                                                                                                                                        Rolls-Royce proprietary information
4. Culture Created


  Setting Expectations
  Clear Vision
  Clear Strategy
  Visual Management
  Continuous Improvement Expectation
5. Competence and Training


  Publicly available skills matrix
Skills Matrix
5. Competence and training – Continued

  Publicly available skills matrix
  Training
   − In House
        −   Catalogue of on-line and classroom based training (from Excel
            to Spanish)
   − On the Job
        −   Formally recognised as “training”
        −   Recorded and monitored
   − Professional training
        −   Supported for personal or business enhancement.
        −   Currently 22 supported.
        −   Generous support but with an expectation and a penalty
5. Competence and training – Continued

 Professional Training
  − Various professions supported (IIP, ICM, CIMA, AAT, etc).
  − Fully funded including
      −   Membership, Exam fees, Exemption fees, Tuition, Revision courses, Study
          materials
  − Individual released from role (e.g., CIMA)
      −   4 tuition days (tutored), 3 revision days (tutored), 1 question based day
          (tutored), 1 extra revision day (self study), Exam leave
  − In exchange we expect the employee to “pass first time” or face
    penalties
      −   Fund own retakes and leave
      −   If course not completed refund 12 months costs.
      −   Leaving the company refund last 12 months costs (up to £10,000).
5. Competence and training – Continued


  Publicly available skills matrix
  Training
  Personal Development and Service Centre Tool Set
5. Competence and training – Continued
  Personal Development
      −   Individual development plan (owned by individual)
      −   Part of Personal Development Review (6 monthly)
  Service Centre Development of tool set




  Links back to Individual Development Plan and Skills
  Matrix
6. Opportunity to Grow


  EFSC is seen as stepping stone into higher roles
  Financial Professional Development Structure exists
Finance Professional Development
     Plan             Define             Recruit       Measure           Improve                  Promote


Finance Strategy   Finance Roles          Finance      Performance      Apply Training             Maximise
                                         Resource      Development                                 Potential

     Finance         Chief Finance
                                          Qualified    Performance         Technical            Development Cell
    Business            Officer         Professional   Development
                                                                                                  Finance Director
  Requirements                                            Review         FS1    FS2       FS3            Cell

                                           Internal     Competencies
                        Finance          Recruitment      Measured
                                                                                                   Americas Cell
      People           Controller                                           Systems

                                                         Performance
                                                         Development     Master classes
                   Finance Manager         External                                                 Europe Cell
    Organisation                                            Review
                                         Recruitment

                                                            Objective     Behavioural
                                                                                                   Corporate Cell
                                                             Setting
                     Management
     Systems         Accountant         Early Career                       Managing
                                                         Individual        Relations
                                                        development                             Review Potential
                                                            Plan
                                                                          Managing
                       Finance             Trainees
     Continuous                                                             Work
                     Professional                                                                   Executive
    Improvement                                             Personal
                                                             Profile      Judgement
                                                                                                    Leadership
                    Finance Support
                                          Internship
                                                                          Integrity and
                                                                                                   Early Career
                                                                              Trust


                                                                          Energy and
                                      Succession Planning                    Drive
6. Opportunity to Grow


  EFSC is seen as stepping stone into higher roles
  Financial Professional Development Structure exists
  Internal Opportunity to grow
   − E.g., Boarding Structure – Internal Opportunity
     Creation
6. Opportunity to Grow - Continued
  Professional Growth Structure within Shared Service Centre      Principal Finance

  (and RR Finance)                                                  Professional
                                                                 UPS80




  Ability to grow within job
  Process of                                                       Senior Finance
                                                                    Professional
                                                                 UPS70



    − Recommendation by manager




                                                                                      Professional
    − Presentation to two managers                               Senior Accounting
                                                                   Technician
                                                                 UPS60


    − Success leads to promotion and £2,000 plus salary
        increase                                                    Accounting
                                                                    Technician
  Higher levels require qualifications, supervisory experience   UPS50




  and varied experience.
  Achieved                                                       Senior Accounting
                                                                    Assistant
                                                                 UPS40



    − 2007                   14 completed
    − 2008                     7 completed




                                                                                      Support
                                                                    Accounting
                                                                     Assistant
                                                                 UPS30


    − 2009                     2 to date
  Drives motivation from within a role and encourages               Accounting
                                                                   Administrator

  movement within the EFSC.                                      UPS20




  Three for one concept
Top 10 Tips for Retention

  Careful recruitment
  Communicate, Communicate, Communicate
  Learn to Listen
  Create an Enjoyable Environment
  Set expectations
  Develop everyone
  Empower the individuals
  Create opportunity
  Treat everyone equally and fairly
  Value the human asset.
Questions

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Shared Services Talent Management - Slash your recruitment bill by retaining 90% of your trained workforce - sharedserviceslink.com

  • 1. How to Slash Your Recruitment Bill by Retaining 90% of Your Trained Workforce in a Highly Competitive Market 15 Well Kept Secrets to Shared Services Success 19th March 2009 Colin Glynn – Controller – European Finance Service Centre
  • 2. Key statistics s £9,174m Underlying Sale ries 50 Count 38,000 £55.5m £974m 2
  • 3. What we do Power systems for: Civil Aerospace Defence Aerospace Marine Energy Wide-bodied jets Military aircraft Commercial Oil & Gas Narrow-bodied jets Helicopters Naval Power generation Corporate & Regional Underlying Group sales 2008 £9,147m Order book £55.5bn 4
  • 4. Mastering Talent Development How to slash your recruitment bill by retaining 90% of your trained workforce in a Highly Competitive Market.
  • 5. Our Competition Rolls-Royce shared services (HR and Finance) employs approximately 300 people. Other competition − Egg - 1,000 employees (100m) − Bombardier - 200 employees (500m) − Toyota - 200 employees (4 miles) − Councils - 500 employees (1 mile) − Others − Specsavers (New)
  • 6. Creation of a “Retention” Culture The statistics Attracting the right people How do we retain the people − Employee Communication - minimum standards − Environment – Workplace experience − Listening − Culture created − Competences and Training − Opportunity to grow Top 10 Tips for Retention
  • 7. Manpower History Original Target Reduction Heads 2000 - 2003 Original Scope 202.0 92.0 54% 2004 - 2008 Additional Scope 152.0 67.4 56% Total Position 354.0 159.4 55% Virtually all reductions have been at other sites as work is inloaded. Main issue of staff retention is through the changes thus providing the experience required, reducing risk and ensuring a service can be delivered. Therefore – HOW DO WE TRY AND RETAIN EMPLOYEES. FIRST WHO HAVE WE LOST
  • 8. Leavers Analysis 2007, 2008 Leavers - to external 2007 2008 Start own business 1 - Emigrate 3 1 Child Support 1.7 - Retirement 1 1 Geographical relocation 1 2 Another employment opportunity 2 1 Severance programme - 8 Discipline 1 - Leavers - to internal Promotion, enhancement opportunity 10 7 Leavers Total 20.7 20.0
  • 9. Attracting the People By recommendation (50%+) By links with local colleges/lecturers By temp to perm arrangements By interview process − Basic tests − Behaviour assessment Rolls-Royce.com
  • 10. 1. Employee Communication – Minimum Standards Monthly stand up brief (Controller, Process Head or Guest) Management meeting every 2 weeks (set agenda) Customer Service Review results every month (to all staff) − Customer Service performance data (SLA) − Customer/Supplier Incidents − Issues One to ones for all with Team Leader Business Plan Deployment Half year, full year briefs Always two way
  • 11. 2. Environment – Workplace experience Open plan for all (access) Hot desking for customers and business partners (service) Standard equipment for all (equality) − Desk, IT, software, chairs, space Bright modern offices with environmental features (environment) Flexible working around core hours (flexibility) Simple perks (beverages f.o.c.) (reward) Social Encouragement with subsidy (interaction) Funded Team Building (with development/process improvement theme) (enhancement) Being seen to do the right things, e.g., recycling (environment) Final Salary Pension scheme (reward) Bonus based on total performance (reward)
  • 12. 3. Listening and Feedback Investors in People Employee engagement survey Quarterly employee/union forums Personal thank you’s Public praises and reward People meetings, development cells, honest and robust recorded feedback Employee representative teams Attitude – positive message, e.g., “I don’t drop players – I make changes”, Bill Shankley 1913 - 1981
  • 13. 4. Culture Created Setting Expectations
  • 14. Setting Expectations Opportunities FSC strategy review-Blue Sky Suggestions 20 EFSC Major Programmes year 1 to year 3 Issue : 9.0 January 2007 10 4 Project Leader OC&S year 1 Nov Dec Jan Feb Mar April May June year 2 July Aug Sept Oct Nov Difficult 1 Accommodation C Glynn J Richardson 6 5 3 Total FSC Performace Related Pay/ All Change Inclusive (PRP) S Hall Benchmarking C Glynn N Hepke InterCompany C Seymour NAS Data Transfer S Leach B Johnson IIP IFRS in SAP (Other) J Richardson C Seymour J Richardson 5 5 5 5 5 5 5 5 5 5 5,6 15 7 FA&R IFRS (FX) in SAP C Seymour Convergence J O'Farrell 6 7 8 BCS Hyperion Replacement C Seymour talk to chris 8 9 Business Attitude BW & ERP Strategy J O'Farrell colin to talk to geoff to be linked into Hub Nicky Payroll & Expenses Short term Payroll & Expenses Merger G Castlehow 6 7,8 T&E Expanded Scope (Credit Cards) G Castlehow 6,7,8 Pensions G Castlehow Major FSC Projects HR Shared Services G Castlehow C Stackhouse On Line Payslips International Payrolls G Castlehow G Castlehow 6 10 Employee Self Service (ESS) G Castlehow Credit Vetting S Hall talk to sam AR CM DMS into SAP S Hall 10 programme vs Internet Banking S Hall J Richardson Project Steam Packet S Hall talk to sam 1,2,3 E&T Transfer S Hall 1,2 3,4,5 6 7 8 Civil Wave 2 ERP K Connally J Richardson 6 7 8 NPNP -JVs G Bates J Richardson G5 NPNP - Commercial G Bates J Richardson/N Hepke G5 NPNP - Intergroup G Bates J Richardson/N Hepke G5 AP NPNP - Purchasing Coverage G Bates G5 EDI Process - 2007 (top 100) G Bates RRD PIP G Bates 123 Global PIP G Bates Long Term 2 Invoice Solution G Bates RRD 2005 (AP) K Connally N Hepke 8 5 RRD 2005 (AM) K Connally N Hepke 5,6 7 8 RRD 2005 (AR,DMS) K Connally N Hepke 8 Intended Migrations RRD 2006 (Cash) K Connally N Hepke 8 RRD 2006/7 (GL) K Connally N Hepke Migrations AR&O C Glynn N Hepke 8 Submarines C Stackhouse C Stackhouse 4 5 6 7 Turbine Surface Tech Ltd JV G Pendlebury N Hepke Project Oberursel C Glynn N Hepke 8 ‘blue sky’ N3 C Glynn M Walker 1 2,3 4,5 6 7 8 RRSP C Glynn J Richardson Project Hamburg S Hall 0,1,2 3 Project Munich C Glynn C Stackhouse 1,2 3,4 5 6 7 8 Project Saxony Nordics Payroll G Castlehow G Castlehow 1,2 3,4 5 6 7 8 Easy Difficult 5 10 15 20 5 10 15 20 Rolls-Royce proprietary information Rolls-Royce proprietary information Systems Make – Buy applies to services Threats – as well Potential for outsource Control Make ‘make’ whilst competitive Maintain World Class Competitiveness Otherwise outsource Performance / offshore Buy Protect Outsource Invest or Partner Business Criticality Non-Core Core Rolls-Royce proprietary information
  • 15. 4. Culture Created Setting Expectations Clear Vision Clear Strategy Visual Management Continuous Improvement Expectation
  • 16. 5. Competence and Training Publicly available skills matrix
  • 18. 5. Competence and training – Continued Publicly available skills matrix Training − In House − Catalogue of on-line and classroom based training (from Excel to Spanish) − On the Job − Formally recognised as “training” − Recorded and monitored − Professional training − Supported for personal or business enhancement. − Currently 22 supported. − Generous support but with an expectation and a penalty
  • 19. 5. Competence and training – Continued Professional Training − Various professions supported (IIP, ICM, CIMA, AAT, etc). − Fully funded including − Membership, Exam fees, Exemption fees, Tuition, Revision courses, Study materials − Individual released from role (e.g., CIMA) − 4 tuition days (tutored), 3 revision days (tutored), 1 question based day (tutored), 1 extra revision day (self study), Exam leave − In exchange we expect the employee to “pass first time” or face penalties − Fund own retakes and leave − If course not completed refund 12 months costs. − Leaving the company refund last 12 months costs (up to £10,000).
  • 20. 5. Competence and training – Continued Publicly available skills matrix Training Personal Development and Service Centre Tool Set
  • 21. 5. Competence and training – Continued Personal Development − Individual development plan (owned by individual) − Part of Personal Development Review (6 monthly) Service Centre Development of tool set Links back to Individual Development Plan and Skills Matrix
  • 22. 6. Opportunity to Grow EFSC is seen as stepping stone into higher roles Financial Professional Development Structure exists
  • 23. Finance Professional Development Plan Define Recruit Measure Improve Promote Finance Strategy Finance Roles Finance Performance Apply Training Maximise Resource Development Potential Finance Chief Finance Qualified Performance Technical Development Cell Business Officer Professional Development Finance Director Requirements Review FS1 FS2 FS3 Cell Internal Competencies Finance Recruitment Measured Americas Cell People Controller Systems Performance Development Master classes Finance Manager External Europe Cell Organisation Review Recruitment Objective Behavioural Corporate Cell Setting Management Systems Accountant Early Career Managing Individual Relations development Review Potential Plan Managing Finance Trainees Continuous Work Professional Executive Improvement Personal Profile Judgement Leadership Finance Support Internship Integrity and Early Career Trust Energy and Succession Planning Drive
  • 24. 6. Opportunity to Grow EFSC is seen as stepping stone into higher roles Financial Professional Development Structure exists Internal Opportunity to grow − E.g., Boarding Structure – Internal Opportunity Creation
  • 25. 6. Opportunity to Grow - Continued Professional Growth Structure within Shared Service Centre Principal Finance (and RR Finance) Professional UPS80 Ability to grow within job Process of Senior Finance Professional UPS70 − Recommendation by manager Professional − Presentation to two managers Senior Accounting Technician UPS60 − Success leads to promotion and £2,000 plus salary increase Accounting Technician Higher levels require qualifications, supervisory experience UPS50 and varied experience. Achieved Senior Accounting Assistant UPS40 − 2007 14 completed − 2008 7 completed Support Accounting Assistant UPS30 − 2009 2 to date Drives motivation from within a role and encourages Accounting Administrator movement within the EFSC. UPS20 Three for one concept
  • 26. Top 10 Tips for Retention Careful recruitment Communicate, Communicate, Communicate Learn to Listen Create an Enjoyable Environment Set expectations Develop everyone Empower the individuals Create opportunity Treat everyone equally and fairly Value the human asset.