1. Air Quality & Odour
08-09 Performance Review & 09-10 Business Development Plan

2. 22
08-09 Performance Against Chargeability
Targets
Air Q uality Te am Charg eability (Monthly Fe e s)
114%
123%
132%112%111%
114%
115%
116%106%
103%
105%
126%
£-
£10,000
£20,000
£30,000
£40,000
£50,000
£60,000
£70,000
Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09
Month
Target MonthlyTeam Actual/Forecast Monthly

3. 33
08-09 Performance Against Chargeability
Targets
Air Quality Te am Charg eability (Cumulative Fe e s)
114%
115%
114%
112%
112%
112%
111%
111%
109%
110%
115%
126%
£-
£100,000
£200,000
£300,000
£400,000
£500,000
£600,000
Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09
Mo nth
Actual/Forecast Cumulative Target CumulativeTeam

4. 4444
09-10 SWOT Analysis
Strengths:
• Commitment to achieve high standards of delivery
in every project
• Team cohesion, diversity of skills and technically
proficiency
• Clear understanding of air quality science and its
specific applications to LAQM, EIA, Traffic Related
Assessments, Air Quality Impact Assessments
and Strategies, and Sustainability appraisals.

5. 5555
09-10 SWOT Analysis
Weaknesses:
• Lack of external awareness of team’s capability
and brand reputation outside Mouchel
• Lack of market focussed capability statements,
project sheets and CVs
• Current technical and project management
instability leading potentially to lack of quality,
growth and innovation

6. 6666
09-10 SWOT Analysis
Opportunities:
• Diversity of projects and client base within E+E
and Mouchel as whole
• Development of existing team, including technical,
project management, and commercial
• Pursuit of work with European Commission
• Expansion of Team with recently redundant but
highly skilled professionals

7. 7777
09-10 SWOT Analysis
Threats:
• Economic climate -competitors buying work
• Team structure short-comings reduces technical
product development, marketing and expansion
• Limited software resource, particularly availability
of GIS licences and module extensions such as
Spatial Analyst and Arc/Info

8. 8888
09-10 Actions to Maximise Opportunities
• Ask clients to recommend our services to
business partners or colleagues
• Increase internal and external capability
awareness
• Look at Framework opportunities linking up Air
Quality, EMF[1] and INSPIRE initiatives (GIS)
• Understand the market gaps and take advantage
of that knowledge to gain new markets (e.g. SDIs
for environmental data)
[1] Environmental Monitoring Facilities

9. 9999
09-10 Actions to Mitigate Threats
• Routinely review performance feedback
• Provision of competitive costing, and works
tailored to fee expectations, advise where
discrepancies exist
• Budget for investment time for senior team
members to embrace the opportunities listed and
minimize the threats identified by focusing on
solutions

10. 9999
09-10 Actions to Mitigate Threats
• Routinely review performance feedback
• Provision of competitive costing, and works
tailored to fee expectations, advise where
discrepancies exist
• Budget for investment time for senior team
members to embrace the opportunities listed and
minimize the threats identified by focusing on
solutions