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Social Media and Improving Outcomes for Child Victims of Abuse and Neglect
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Social Media and Improving Outcomes for Child Victims of Abuse and Neglect



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  • I’m so glad to be here today. Honored to be asked to talk with you today about social media and helping victims of abuse and neglect. Just so you know a little about me, I am a social worker by training but did my undergrad work in political science. I’m a connector by nature—and training. My father was a masterful connector and I watched him for years, learning all along the way. I’ve been involved with public policy and local budget analysis and advocacy for 15 years and consulted with a number of DC organizations for the past couple of years. Got into social media as a result of boredom and haven’t looked back! 9/30/2011
  • I’m going to play the first bit of this song and the first person who can tell me what it is will receive a hand-made mug rug! I’ve made them to raise money for Safe Shores, DC’s Child Advocacy Center. I will donate $20 to Safe Shores.
  • In the old paradigm, the private sector was all about getting our message out, telling our story, pleading with journalists to cover a story we think was important. Lots of organizations spent a lot of time lamenting this in DC. The Washington Post editorial board told my old boss and a few other nonprofit leaders that interest in Metro news was dwindling, especially DC news. Thus less ink to the range of stories, not to mention stories WE cared about.
  • New organizations, on the other hand, pushed information out to the world.
  • In this new paradigm we are talking with each other rather than at each other. The new paradigm is about talking with one another, asking questions, providing answers in real time. Actually having a relationship!


  • 1. Using the Media to Assist inSupporting Positive Outcomes for Victims of Abuse and Neglect at the Eleventh Annual National Citizen Review Panel Conference April 16, 2012 4006 Hamilton Street • Hyattsville, MD • 20781 Susie Cambria, MSW Public Policy Consultant Phone: 301.832.2339 • Email: • Web:
  • 2. Watch “Luka” video on YouTube: 2
  • 3. “Luka” has been featured on my blog since the beginning. Itappeals to a different audience than do posts about trainingsand data. 3
  • 4. Decisions are made bythose who show up. 4
  • 6. Traditional news outlets Talk radio 6
  • 7. private sector • Getting interviewed • Getting a story placed • Editorial • Op-ed • Column • Getting board member, thought leader supporter interviewed 7
  • 8. organizations news A version of The Blue Marble. This image was originally uploaded to the English Wikipedia by Deglr6328 on 04:05, 8 Mar 2005. 8
  • 10. We’re now talking about engaging 10
  • 11. • Informing journalistsprivate sector regularly • Informing bloggers regularly • Commenting on media outlet stories and blog posts • Guest blog posts • Sharing info—stories, events, links 11
  • 12. organizations • Writing blogs • Reading blogs • Having conversations news on Twitter and Facebook • Sharing info—stories, events, links • Tearing down walls between “us” and “them” 12
  • 13. Example of engaging 13
  • 14. Helping engage 30 Days of Social Media Status UpdatesEach day in April you can help raise awareness about child abuse. Use one of the suggestedmessages for your Facebook status update, your tweet or your Instant Message (IM) awaystatus. We also ask you to change your profile picture on Twitter and/or Facebook to thephoto above! If you’re tweeting, please add the hashtag #NCAPM2012 &/or #ChildrenRock@DVCAC to your tweet! 14
  • 15. Recommendations Realities 15
  • 16. tweeters, etc. • Unique perspective bloggers & • Have conversations on blogs, Twitter, Facebook • Sharing info—stories, events, links • Bridge communities • Have a voice 16
  • 18. The Twitterverse & blogosphere work best when…ou are open to meeting new peopleou interact honestly with folksou shareou take an interest in others 18ou see these environments and the people
  • 19. The Twitterverse & blogospherework best to move your agenda when…ou personalize messagesive people info the way they can understanditou interact rather than merely pushinformation (your message) out 19
  • 20. Written by Steven Tyler, “Janie’s Got a Gun”: is about a girl who shoots her father because he is sexually abusing her. Steven Tyler wrote the lyrics after reading an article about children & who had been killed by guns.Watch “Janie’s Got a Gun” video on YouTube: Steven Tyler originally wrote the song in his basement, which was when he came up with the line "Janies got a gun." He then sat on it for months, "waiting for the oracle door to open." Tyler told Rolling Stone it only became a song about child abuse after, "I looked over at a Time magazine and saw this article on 48 hours, minute by minute, of handgun deaths in the United States." He continued: "Then I got off on the child-abuse angle. Id heard this woman speaking about how many children are attacked by their mothers and fathers. It was f---ing scary. I felt, man, I gotta sing about this. And that was it. That was my toe in the door.“ ( 20
  • 21. 21
  • 22. Hope begins in the dark, thestubborn hope that if you justshow up and try to do the rightthing, the dawn will come. Youwait and watch and work: Youdont give up. Anne Lamott 22
  • 23. Contact me• Susie Cambria: (301) 832-2339 cell,• If you work in the District of Columbia, consider reading my blog, 23