User Experience Research is a brief summary of research works delivered utilizing various research techniques.

1. Methodologies:
Task-based User Testing, User focus groups Testing, 1:1 User interviews
Remote moderated User Testing (Online Survey and questionnaire evaluation for
quantitative research), User Click-testing, Actionable Analytics to measure User impact
Within Agile Methodology Processes
Author: Sushmita Dutt April 01, 2016 sushmitadutt@novel-ebiz.com
User Experience Research Samples
● Applied User Experience Cases (Web and Mobile)
● Large Govt. Survey involving more than 1000 users
● Empirical Research – Quantitative, Qualitative Analysis

2. Methodology:
Task-based User Testing
User focus groups Testing
Conducting 1:1 User interviews
Heuristic Usability Assessment
View concept model in the next slide…
Applied User Experience Research - Case One:
Case:
SAP Enterprise Portal :
Structure:
Integrated sub-portals under multiple of Business Owners
Brief:
SAP Line of Business Owners interviewed. Sample population of internal and external (SAP Partners) were tested out
for preferred tasks on diversely user-centric portal – SAP.com

3. SAP Enterprise Portal has diversely user-centric Web traffic.
Researched the web traffic and designed A Task-Based User
Experience model emphasizing User Experience by identified
Personas.
View task-driven user flow in the next screen….
Task-driven User Experience: SAP Portal
User Experience Research - Case One:
Value Added:
Customer-driven
User Experience

4. Integrated sub-portals under multiple of Business Owners
Integrated sub-portals under multiple Line of Business Owners
Taking
Customer
perspective:
Six Persona-
driven User
Flow that
blends into
corporate
portal
branding
experience
with uniform
look and feel.
User Experience
Research Case One:

5. Applied User Experience Research - Case One: Use Case Scenario
Case: SAP Online Estimator Adding Value to Customer-centric User Experience

6. Methodology:
Remote moderated User Testing (Online Survey and
questionnaire evaluation for quantitative research)
View details in the next slides…
Applied User Experience Research - Case Two:
Case:
Govt. of India Survey: In Search of IT Diamonds
Structure:
Remote moderated User Testing
Brief:
A project earned from Govt. of India in identifying IT resources for development of an IT Hub.

7. Methodology:
Survey Methodology: Based on a preliminary survey of IT infrastructure and IT human
resource potential of the geographic location, a structured IT Usability Questionnaire
was designed and administered to the respondent groups.
See more under Survey Methodology.
Applied User Experience Research - Case Two:
Survey Sample:
The survey was conducted at eight locations within the District of Nagpur.
Sample size: 759 respondents group answering 1,518 IT Usability Questionnaire sheets.
Demographics: Primarily Engineering College Students and IT working/non-working, male and female
professionals between the age group of 21-34.
“Project: In Search of IT Diamonds"

8. Applied User Experience Research - Case Two:
Survey Methodology:
•The survey at all eight centers was initiated with open discussions on IT topics.
Participants were invited to respond to questions on IT topics like Search Engines,
Metadata concepts, Human Computer Interface, User's Interactions and Processes in E-
Commerce, Laser beam technologies, Wireless, Voice Over Internet, Bio-technology input
etc.
•In the second part, an IT Usability Study Questionnaire captioned "If you can think IT, you can
deliver IT" was distributed among participants capturing - (A) Participant's demographics, (B)
Participant's knowledge about Indian IT from usability point-of-view, (C) Participant's knowledge
about global IT from usability point-of-view, and, (D) Participant's knowledge about some currently
applied IT tools from usability point-of-view.
•The questionnaire contained statements like:
- An Internet-based program called e-Choupal plans to cover over 100,000 Indian villages serving 10
million end-users in rural India. Agree [ ] Do not Agree [ ] Do not know [ ]

9. Applied User Experience Research - Case Two:
Survey Methodology Expanded:
•The survey at all eight centers was initiated with open discussions on IT topics.
Participants were invited to respond to questions on IT topics like Search Engines,
Metadata concepts, Human Computer Interface, User's Interactions and Processes in E-
Commerce, Laser beam technologies, Wireless, Voice Over Internet, Bio-technology input
etc.
•In the second part, an IT Usability Study Questionnaire captioned "If you can think IT, you can
deliver IT" was distributed among participants capturing - (A) Participant's demographics, (B)
Participant's knowledge about Indian IT from usability point-of-view, (C) Participant's knowledge
about global IT from usability point-of-view, and, (D) Participant's knowledge about some currently
applied IT tools from usability point-of-view.
•The questionnaire contained statements like:
- An Internet-based program called e-Choupal plans to cover over 100,000 Indian villages serving 10
million end-users in rural India. Agree [ ] Do not Agree [ ] Do not know [ ]

10. Methodology:
User focus groups Testing
Conducting 1:1 User interviews
View concept model in the next slide…
Applied User Experience Research - Case Three:
Case:
eBiz Cloud based Dashboard:
Structure:
Dashboard Environment with User access to Cloud content repository
Brief:
eBiz Content Management Dashboard is designed to support product life-cycle promotion materials for eBiz clients.
Over quarterly product lifecycle promotions, pharmaceutical companies generate assets produced by eBiz. A
sharable Web- based Dashboard environment interfacing with private Cloud was designed with ease of user
experience in storing, sharing and distributing pharmaceutical product promotion assets with time stamps.

11. Applied User Experience Research - Case Three:

12. Methodology:
User Experience concept testing / desirability studies
• Prototype testing
Mobile prototype Use Cases, Mental Model
View concept model in the next slide…
Applied User Experience Research - Case Four:
Case:
Mobile Applications:
Structure:
iPhone, Android Testing
Brief:
Mobile Applications were researched for Competitive Analysis to derive user mental model and use case scenarios.

13. Applied User Experience Research - Case Four: Mobile with Agile

14. Applied User Experience Research - Case Five:
Case:
Multiple Topics - Empirical Research:
Methodology:
Qualitative, Quantitative Analysis. Introduction of New User Experience Models.

15. Applied User Experience Research - Case Five:
Case:
Multiple Topics - Empirical Research:
Methodology:
Qualitative, Quantitative Analysis. Introduction of New User Experience Models.

16. Applied User Experience Research - Case Five:
Case:
Multiple Topics - Empirical Research:
Methodology:
Qualitative, Quantitative Analysis. Introduction of New User Experience Models.

17. Thank You.
Author: Sushmita Dutt April 01, 2016 sushmitadutt@novel-ebiz.com
User Experience Research Samples: Discussed
● Applied User Experience Cases (Web and Mobile)
● Large Govt. Survey involving more than 1000 users
● Empirical Research – Quantitative, Qualitative Analysis