Paid traffic can be a highly effective very fast and do wonders for your business , get it wrong however and you could be faced with a very expensive waste of time. This presentation will help you get to grips with the basics and build solid foundations for your campaigns.

1. Getting Started with Paid
Traffic
SUSAN HARRISON
HARRISON KENYON MARKETING
WWW.HARRISONKENYONMARKETING.COM

2. Getting Started with Paid Traffic
For anyone who wants to jump start their business,
using paid traffic sources is a great solution.
However, if you have never paid for traffic before
getting started this may be a little daunting. This
article will cover the basics of what you can expect
when starting out with paid traffic for the first time.

3. Getting Started with Paid Traffic
First you want to understand what paid traffic
methods are available. Some of the top ones that
you may recognize are Google Adwords, Bing Ads,
Banner Ads, Facebook Ads and LinkedIn Ads.
As you will see many of the top social sites are
offering their own advertising methods. These
methods only apply to their sites so remember this,
but when you think about how large Facebook and
LinkedIn are, you can see that these are a great
traffic source to tap into.

4. Getting Started with Paid Traffic
With any paid advertising method you will have to set
up an account with the program that you choose to
use. Along with this you will have to provide them
with a payment method for your ads. This is normally
a credit card so you need to have one that you can
use for your business. It is advisable to have a credit
card that is dedicated to business expenses, easier
for doing your taxes at the end of the year.

5. Getting Started with Paid Traffic
Inside your account you will have the ability to
create your ads and then set up a limit for what you
want to spend each day. This is very important and
will ensure that you don’t overspend on ads that
aren’t working.

6. Getting Started with Paid Traffic
To create a good ad you will want to perform
keyword research for your site. You should have a
good idea of what keywords you are targeting. To
see which keywords your visitors are using use
Google Analytics or log into the Awstats section of
your web hosting company. Then use these
keywords in your ads to get even more traffic.

7. Getting Started with Paid Traffic
You need to have a goal in mind before starting any
advertising campaign. Are you looking to create
sales, get people to sign up to your email list or to
like your Facebook page? These are all great goals
and will help deliver more traffic to your site.

8. Getting Started with Paid Traffic
The above are the basics that you will need to get
started with using paid traffic sources. Be sure to
look for other methods such as banner advertising
and using text links.
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