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Creating and Using Squeeze Pages

Susan Harrison
Harrison Kenyon Marketing
Creating and Using Squeeze Pages

A squeeze page is a dedicated page that
entices someone to sign up for something.
This could be a webinar, a free video or a gift
such as a coupon, ebook or report. You can
include any type of gift you like but it is best to
offer something which is related to your
business.
Creating and Using Squeeze Pages

Before setting up your squeeze page you want
to get your free offer or gift prepared.
You can write this yourself, use a ghostwriter, or
use a PLR product which you modify. Once you
have this ready upload it to your website or
deliver it through a service like Dropbox or
Box.com.
Creating and Using Squeeze Pages

Now it is time to work on your squeeze page.
There are several ways to do this as well
including:


Creating an html page



Using a free template



Purchasing a Squeeze page software



Using a plugin
Creating and Using Squeeze Pages

Your squeeze page should highlight what your offer is
about. You need to list the main features and
benefits of the product. It is best to highlight these by
using a bulleted list.
A good squeeze page should always include the
following elements:


An attention grabbing headline



List of benefits



A desire for your reader to want more info



A strong call to action
Creating and Using Squeeze Pages

By combining all of these elements you are
creating a strong desire in your reader, one
that they will act on. With the end action being
that they subscribe to your list to get your free
gift or offer.
Creating and Using Squeeze Pages

Having a striking image or using a video are
two other good tactics which you can use on
your squeeze page. An image makes your
page visually pleasing and a video is a great
way to include additional information about
your product. You could even pop in a couple
of testimonials in there.
Creating and Using Squeeze Pages

Once your squeeze page is finished you can
upload it to your website and your page will be
live. Don’t forget to add your autoresponder
code into your form so that subscribers are
added to your list. If you are using a squeeze
page software there will be a place to add this
in.
Creating and Using Squeeze Pages

Your next step is now to promote the heck out of your
new squeeze page. You can promote it on all your
social sites, and you can use the link in your
signature file in forums. Even when you leave blog
comments you can use the URL as your website. Just
look for every opportunity you can and leave your
link.
Creating and Using Squeeze Pages

To build a targeted following of loyal customers
Sign up for our free Build a Following 52 Week ecourse
At www.harrisonkenyon.com

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Creating and Using Squeeze Pages HK Marketing

  • 1. Creating and Using Squeeze Pages Susan Harrison Harrison Kenyon Marketing
  • 2. Creating and Using Squeeze Pages A squeeze page is a dedicated page that entices someone to sign up for something. This could be a webinar, a free video or a gift such as a coupon, ebook or report. You can include any type of gift you like but it is best to offer something which is related to your business.
  • 3. Creating and Using Squeeze Pages Before setting up your squeeze page you want to get your free offer or gift prepared. You can write this yourself, use a ghostwriter, or use a PLR product which you modify. Once you have this ready upload it to your website or deliver it through a service like Dropbox or Box.com.
  • 4. Creating and Using Squeeze Pages Now it is time to work on your squeeze page. There are several ways to do this as well including:  Creating an html page  Using a free template  Purchasing a Squeeze page software  Using a plugin
  • 5. Creating and Using Squeeze Pages Your squeeze page should highlight what your offer is about. You need to list the main features and benefits of the product. It is best to highlight these by using a bulleted list. A good squeeze page should always include the following elements:  An attention grabbing headline  List of benefits  A desire for your reader to want more info  A strong call to action
  • 6. Creating and Using Squeeze Pages By combining all of these elements you are creating a strong desire in your reader, one that they will act on. With the end action being that they subscribe to your list to get your free gift or offer.
  • 7. Creating and Using Squeeze Pages Having a striking image or using a video are two other good tactics which you can use on your squeeze page. An image makes your page visually pleasing and a video is a great way to include additional information about your product. You could even pop in a couple of testimonials in there.
  • 8. Creating and Using Squeeze Pages Once your squeeze page is finished you can upload it to your website and your page will be live. Don’t forget to add your autoresponder code into your form so that subscribers are added to your list. If you are using a squeeze page software there will be a place to add this in.
  • 9. Creating and Using Squeeze Pages Your next step is now to promote the heck out of your new squeeze page. You can promote it on all your social sites, and you can use the link in your signature file in forums. Even when you leave blog comments you can use the URL as your website. Just look for every opportunity you can and leave your link.
  • 10. Creating and Using Squeeze Pages To build a targeted following of loyal customers Sign up for our free Build a Following 52 Week ecourse At www.harrisonkenyon.com