SlideShare a Scribd company logo
1 of 20
You DoNโ€™T
Commit
murDerโ€ฆ
ONLY accident!
It is a sheer coincidence that the BJP
Prime Ministerial Candidate Narendra
Modi and I happen to hit the Kalyan
belt on the same day (21 April 2014).
Our objectives were same in a way; also
different in another way.
NaMo was expected to canvas votes for
his party candidate from that
constituency. On the other hand, I was
to canvass with truck drivers to dress
properly and thus move up the value
chain in terms of getting greater
acceptance from the white collar babus
whom these soldiers on Indian
highways serve โ€“ without realizing their
stellar role!
Commonality between NaMo and my
campaign was or is: kalyanโ€ฆ jana
kalyan (society welfare!)
Itโ€™s childโ€™s play to script a plan or program. Execution is lot more tougher. Having scripted
the Mumbai-Pune Road Trip more than a month ago in the cool climes of Delhi home with
the idea of donating soft pillows to truck drives to enable them sleep better in their
trucks, the logistics of procurement, storage and distribution challenged immensely.
Solutions have to be local to keep cost manageable. Thatโ€™s where Lalitha Sundaresan,
family friend based out of Mumbai, threw her weight around. She coordinated the pillow
buy of 100 plus in Mumbai. Tks, Lalitha-ji!
My 21000 KM odyssey with truck drivers (2010-12) gave a glimpse of their dietary
patterns. They donโ€™t eat well. And not the right food. Tea they gulp in gallons. Tobacco
items (gutkha, mostly) consumes a lot of their disposable income. Why not digestive jal
jeera? Why not scented elaichi? Luckily these healthy items are available on roadside
shops like these and hawked cheaper than their preference. So, I stopped and stocked a
few 100 pouches for my driver mates from this +2 Babloo on Kalyan naka under the gaze
of NaMo hoarding.
Next halt: this pharmacy at Kalyan naka while we waited for Vijay Patil, a local NGO
(Sambhav Foundation) chief, to join us. The shopping list consisted of shaving kit: blades,
gel and some lozenges to soothen sore throats. Some shampoo pouches too. What for?
One of the issues that bug these truck drivers is that they are โ€˜NOT respectedโ€™ by anyone.
My prescription for this low self esteem is โ€œdress properly & command respectโ€. Why this
โ€˜beggary appearance always?โ€™ Shave first. Dress washed and ironed cloth, if possible.
Change yourself first before changing others.
Meet Dr Vijay Pawar. No, he is not a
practising physician, though he did
specialise in ayurvedic medicines to
become a โ€˜doktorโ€™. Somehow this
suave and soft spoken Marathi
manoos got sucked into social sphere
to pursue โ€˜jana kalyanโ€™ as a career
option. Today, he is Deputy
Manager- Corporate Social
Responsibility @ Mahindra Logistics,
my main partner in ameliorating the
lifestyle of truck drivers. Vijay is
instrumental in this weeklong
Mumbai-Pune Road Trip and of
course, he is my co-traveler.
Together we had done over 1,000 km
past year in long trips. Drivers, both
of us genuinely feel, are one of us.
Our driver Pande from UP (inset)
lunches with us at the same table en
route sharing the same food we all
eat.
First things, first. Get the banner fixed at the entrance of Mahindra Logistics, Bhiwandi
warehouse. Helping hands galore.
Dr Vijay Pawar engages Sushil Cherian, Partner, Anantara Solutions, (extreme left) while
truck drivers troop in for the 90 minute long session on understanding highway signs
before walking away with soft pillows and some snacks. And a lot of fun, involving them!
Pillows are stacked. Will it be sufficient? Not everyone is going to get it. Some have to go
back empty handed. This is not a school where one has to ensure every kid gets his/her
toffee. Tension grips the assembled truck drivers because they mentally do the pillow
count and their own strength in the spacious hall where they are seated. Thereโ€™s a
demand-supply gap!
After a minute long silent prayer/homage to all departed souls of truck drivers while on
duty, host Sanjay Ranadive of Mahindra Logistics welcomes the gathering of truck drivers,
colleagues and us. By the way, the theme song sung by Sonali Mohapatra, conceived by
Siddhi Vinayak Logistics when they started National Driverโ€™s Day September 17 last year
has been on the loop right from the moment we walked in setting up the stage etc.
Uday Kulkarni of Mahindra Logistics โ€“ the man in charge of the state-of-the-art warehouse
at Bhiwandi impresses upon the audience the need for better dressing and safety
concerns: wear safety belt, drive on the left side. โ€œRealize the important role you all play.
Stop sulking,โ€ advises he to the attentive audience.
I believe in L-Cube: Life Long Learning. Hearing portly Sushil Cherian of Anantara Solutions
(advisors on supply chain and logistics to several companies) is really educative. He
throws a bombshell: โ€œYouโ€™re like God,โ€ he tells the truck driver audience. How? โ€œWhen
someone is knocked off/killed on highways by you (truck drivers), police donโ€™t call it
โ€˜murderโ€™ but โ€˜accidentโ€™. That is the kind of responsibility the State has bestowed on them.
So they have to act responsibly. โ€œOnly God enjoys that privilege!โ€ says a cheeky Cherian!
NGO man Patil does not miss the opportunity to cajole drivers on the need to understand
highway signs. When you drive safely, youโ€™re not only saving your lives, but others as well.
When white collar
guys โ€“ like you and I โ€“
can indulge in a bit of
fun at regular get
togethers โ€“
sponsored by
management โ€“ why
not these men who
ensure we lead
normal life on a daily
basis have some
entertainment? Blow
the balloon till it
bursts is the name of
the game. They enjoy
immensely. Engage
them. After all, they
are also humans โ€“ like
you and I.
โ€œMy name is so-and-so. I am a DRIVERโ€ โ€ฆ Well, each driver when called onto receive
pillows chosen by drivers themselves by rotation is asked to proclaim LOUDLY this
statement. โ€œHum kissi se kam nahiโ€ (We are not inferior to anyone), is preached! They are
told to get out of low self-esteem. Proper dressing in a way boosts self confidence.
Drivers are encouraged to open up and voice their concerns with the management whom
they serve. This young driver takes the floor to share his grievances. Donโ€™t bottle up your
feelings. Let the other party hear you out. Two way communication is essential.
They smilingly accept that everyone cannot be a winner. Some walk out with soft pillows.
Others, empty-handed. Thatโ€™s life. As the program began with one minute homage to
departed souls of truck drivers while on duty, the function ends with National Anthem.
Jai ho!
Deep Apartment, 52 Ward No. 1, Behind Punjab National Bank,
Mehrauli, New Delhi 110 030/India
ramesh@krkfoundation.org
IMPROVING Truck Driversโ€™ Working & Living Conditions
Truckers,
The
BACKBONE
of India
Am part of your ECOSYSTEM. Help me to help YOU!

More Related Content

Similar to OMG! What did Supply Chain Czar Sushil Cherian say?

02062022_First India Jaipur.pdf
02062022_First India Jaipur.pdf02062022_First India Jaipur.pdf
02062022_First India Jaipur.pdfFIRST INDIA
ย 
Bliss sept 2014
Bliss sept 2014Bliss sept 2014
Bliss sept 2014Sampath Kumar S
ย 
LOGISTICSNorthEast-18
LOGISTICSNorthEast-18LOGISTICSNorthEast-18
LOGISTICSNorthEast-18Supply Chain India
ย 
Did he burst the balloon finally @ IOC, Hoglaberia SRO?
Did he burst the balloon finally @ IOC, Hoglaberia SRO?Did he burst the balloon finally @ IOC, Hoglaberia SRO?
Did he burst the balloon finally @ IOC, Hoglaberia SRO?Supply Chain India
ย 
Salman Khan @ Bakoli ... Yes!
Salman Khan @ Bakoli ... Yes!Salman Khan @ Bakoli ... Yes!
Salman Khan @ Bakoli ... Yes!Supply Chain India
ย 
Dfg D R Amin Memorial School
Dfg D R Amin Memorial SchoolDfg D R Amin Memorial School
Dfg D R Amin Memorial SchoolDFC2011
ย 
AmiComm August-Communication Skills Newsletter
AmiComm August-Communication Skills NewsletterAmiComm August-Communication Skills Newsletter
AmiComm August-Communication Skills NewsletterParveen Kumar Sharma
ย 
Unggas Malaysia - Nurturing community, from roots to fruits.
Unggas Malaysia - Nurturing community, from roots to fruits.Unggas Malaysia - Nurturing community, from roots to fruits.
Unggas Malaysia - Nurturing community, from roots to fruits.Nurfitri Muhammad
ย 
SMILE INDIA TRUST: A Non-Governmental Organizations in India for the children
SMILE INDIA TRUST: A Non-Governmental Organizations in India for the children SMILE INDIA TRUST: A Non-Governmental Organizations in India for the children
SMILE INDIA TRUST: A Non-Governmental Organizations in India for the children Smile India Trust
ย 
A Highway Man's Diary Series... Part 2
A Highway Man's Diary Series... Part 2A Highway Man's Diary Series... Part 2
A Highway Man's Diary Series... Part 2Supply Chain India
ย 
Sample Letter Structure - Elite Editing. Online assignment writing service.
Sample Letter Structure - Elite Editing. Online assignment writing service.Sample Letter Structure - Elite Editing. Online assignment writing service.
Sample Letter Structure - Elite Editing. Online assignment writing service.Victoria Leon
ย 

Similar to OMG! What did Supply Chain Czar Sushil Cherian say? (13)

02062022_First India Jaipur.pdf
02062022_First India Jaipur.pdf02062022_First India Jaipur.pdf
02062022_First India Jaipur.pdf
ย 
Bliss sept 2014
Bliss sept 2014Bliss sept 2014
Bliss sept 2014
ย 
Ind eng-415-ppt
Ind eng-415-pptInd eng-415-ppt
Ind eng-415-ppt
ย 
LOGISTICSNorthEast-18
LOGISTICSNorthEast-18LOGISTICSNorthEast-18
LOGISTICSNorthEast-18
ย 
Did he burst the balloon finally @ IOC, Hoglaberia SRO?
Did he burst the balloon finally @ IOC, Hoglaberia SRO?Did he burst the balloon finally @ IOC, Hoglaberia SRO?
Did he burst the balloon finally @ IOC, Hoglaberia SRO?
ย 
Salman Khan @ Bakoli ... Yes!
Salman Khan @ Bakoli ... Yes!Salman Khan @ Bakoli ... Yes!
Salman Khan @ Bakoli ... Yes!
ย 
Dfg D R Amin Memorial School
Dfg D R Amin Memorial SchoolDfg D R Amin Memorial School
Dfg D R Amin Memorial School
ย 
AmiComm August-Communication Skills Newsletter
AmiComm August-Communication Skills NewsletterAmiComm August-Communication Skills Newsletter
AmiComm August-Communication Skills Newsletter
ย 
Unggas Malaysia - Nurturing community, from roots to fruits.
Unggas Malaysia - Nurturing community, from roots to fruits.Unggas Malaysia - Nurturing community, from roots to fruits.
Unggas Malaysia - Nurturing community, from roots to fruits.
ย 
SMILE INDIA TRUST: A Non-Governmental Organizations in India for the children
SMILE INDIA TRUST: A Non-Governmental Organizations in India for the children SMILE INDIA TRUST: A Non-Governmental Organizations in India for the children
SMILE INDIA TRUST: A Non-Governmental Organizations in India for the children
ย 
A Highway Man's Diary Series... Part 2
A Highway Man's Diary Series... Part 2A Highway Man's Diary Series... Part 2
A Highway Man's Diary Series... Part 2
ย 
Sample Letter Structure - Elite Editing. Online assignment writing service.
Sample Letter Structure - Elite Editing. Online assignment writing service.Sample Letter Structure - Elite Editing. Online assignment writing service.
Sample Letter Structure - Elite Editing. Online assignment writing service.
ย 
1 RAW REPORT
1 RAW REPORT1 RAW REPORT
1 RAW REPORT
ย 

More from Supply Chain India

Mendhwan Rehab Program
Mendhwan Rehab ProgramMendhwan Rehab Program
Mendhwan Rehab ProgramSupply Chain India
ย 
DRIVERS DUNIYA Issue 2
DRIVERS DUNIYA Issue 2DRIVERS DUNIYA Issue 2
DRIVERS DUNIYA Issue 2Supply Chain India
ย 
Do You Know Series - 2
Do You Know Series - 2Do You Know Series - 2
Do You Know Series - 2Supply Chain India
ย 
On The Road With Dar'Sel''-14
On The Road With Dar'Sel''-14On The Road With Dar'Sel''-14
On The Road With Dar'Sel''-14Supply Chain India
ย 
On The Road With Dar'Sel'-13
On The Road With Dar'Sel'-13On The Road With Dar'Sel'-13
On The Road With Dar'Sel'-13Supply Chain India
ย 
On The Road With Dar'Sel'-11
On The Road With Dar'Sel'-11On The Road With Dar'Sel'-11
On The Road With Dar'Sel'-11Supply Chain India
ย 
On The Road With Dar'Sel'-10
On The Road With Dar'Sel'-10On The Road With Dar'Sel'-10
On The Road With Dar'Sel'-10Supply Chain India
ย 
On The Road With Dar'Sel'-9
On The Road With Dar'Sel'-9On The Road With Dar'Sel'-9
On The Road With Dar'Sel'-9Supply Chain India
ย 
On The Road With Dar'Sel'-8
On The Road With Dar'Sel'-8On The Road With Dar'Sel'-8
On The Road With Dar'Sel'-8Supply Chain India
ย 
On The Road With Dar'Sel'-6
On The Road With Dar'Sel'-6On The Road With Dar'Sel'-6
On The Road With Dar'Sel'-6Supply Chain India
ย 
On The Road With Dar'Sel'-5
On The Road With Dar'Sel'-5On The Road With Dar'Sel'-5
On The Road With Dar'Sel'-5Supply Chain India
ย 
It's Celebration Time!
It's Celebration Time!It's Celebration Time!
It's Celebration Time!Supply Chain India
ย 
0 rehabilitation rajkumarnai-etawah-nov2014
0 rehabilitation rajkumarnai-etawah-nov20140 rehabilitation rajkumarnai-etawah-nov2014
0 rehabilitation rajkumarnai-etawah-nov2014Supply Chain India
ย 
Does Japyee Group Care For You On Yamuna Expressway?
Does Japyee Group Care For You On Yamuna Expressway?Does Japyee Group Care For You On Yamuna Expressway?
Does Japyee Group Care For You On Yamuna Expressway?Supply Chain India
ย 
You're Nuts... Crazy!
You're Nuts... Crazy!You're Nuts... Crazy!
You're Nuts... Crazy!Supply Chain India
ย 
DRIVER'S DAY, September 17, 2014
DRIVER'S DAY, September 17, 2014DRIVER'S DAY, September 17, 2014
DRIVER'S DAY, September 17, 2014Supply Chain India
ย 

More from Supply Chain India (20)

Mendhwan Rehab Program
Mendhwan Rehab ProgramMendhwan Rehab Program
Mendhwan Rehab Program
ย 
DRIVERS DUNIYA Issue 2
DRIVERS DUNIYA Issue 2DRIVERS DUNIYA Issue 2
DRIVERS DUNIYA Issue 2
ย 
Do You Know Series - 2
Do You Know Series - 2Do You Know Series - 2
Do You Know Series - 2
ย 
DOUKNOWSeries-1
DOUKNOWSeries-1DOUKNOWSeries-1
DOUKNOWSeries-1
ย 
On The Road With Dar'Sel''-14
On The Road With Dar'Sel''-14On The Road With Dar'Sel''-14
On The Road With Dar'Sel''-14
ย 
On The Road With Dar'Sel'-13
On The Road With Dar'Sel'-13On The Road With Dar'Sel'-13
On The Road With Dar'Sel'-13
ย 
On The Road With Dar'Sel'-11
On The Road With Dar'Sel'-11On The Road With Dar'Sel'-11
On The Road With Dar'Sel'-11
ย 
On The Road With Dar'Sel'-10
On The Road With Dar'Sel'-10On The Road With Dar'Sel'-10
On The Road With Dar'Sel'-10
ย 
On The Road With Dar'Sel'-9
On The Road With Dar'Sel'-9On The Road With Dar'Sel'-9
On The Road With Dar'Sel'-9
ย 
On The Road With Dar'Sel'-8
On The Road With Dar'Sel'-8On The Road With Dar'Sel'-8
On The Road With Dar'Sel'-8
ย 
On The Road With Dar'Sel'-6
On The Road With Dar'Sel'-6On The Road With Dar'Sel'-6
On The Road With Dar'Sel'-6
ย 
On The Road With Dar'Sel'-5
On The Road With Dar'Sel'-5On The Road With Dar'Sel'-5
On The Road With Dar'Sel'-5
ย 
It's Celebration Time!
It's Celebration Time!It's Celebration Time!
It's Celebration Time!
ย 
0 rehabilitation rajkumarnai-etawah-nov2014
0 rehabilitation rajkumarnai-etawah-nov20140 rehabilitation rajkumarnai-etawah-nov2014
0 rehabilitation rajkumarnai-etawah-nov2014
ย 
Does Japyee Group Care For You On Yamuna Expressway?
Does Japyee Group Care For You On Yamuna Expressway?Does Japyee Group Care For You On Yamuna Expressway?
Does Japyee Group Care For You On Yamuna Expressway?
ย 
You're Nuts... Crazy!
You're Nuts... Crazy!You're Nuts... Crazy!
You're Nuts... Crazy!
ย 
DRIVER'S DAY, September 17, 2014
DRIVER'S DAY, September 17, 2014DRIVER'S DAY, September 17, 2014
DRIVER'S DAY, September 17, 2014
ย 
TEN Commandments - 2
TEN Commandments - 2TEN Commandments - 2
TEN Commandments - 2
ย 
TEN Commandments-1
TEN Commandments-1TEN Commandments-1
TEN Commandments-1
ย 
5Things
5Things5Things
5Things
ย 

Recently uploaded

Call Girls Basheerbagh ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Basheerbagh ( 8250092165 ) Cheap rates call girls | Get low budgetCall Girls Basheerbagh ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Basheerbagh ( 8250092165 ) Cheap rates call girls | Get low budgetkumargunjan9515
ย 
Just Call VIP Call Girls In Bangalore Kr Puram โ˜Ž๏ธ 6378878445 Independent Fem...
Just Call VIP Call Girls In  Bangalore Kr Puram โ˜Ž๏ธ 6378878445 Independent Fem...Just Call VIP Call Girls In  Bangalore Kr Puram โ˜Ž๏ธ 6378878445 Independent Fem...
Just Call VIP Call Girls In Bangalore Kr Puram โ˜Ž๏ธ 6378878445 Independent Fem...HyderabadDolls
ย 
Pakistani Call girls in Sharjah 0505086370 Sharjah Call girls
Pakistani Call girls in Sharjah 0505086370 Sharjah Call girlsPakistani Call girls in Sharjah 0505086370 Sharjah Call girls
Pakistani Call girls in Sharjah 0505086370 Sharjah Call girlsMonica Sydney
ย 
sponsor for poor old age person food.pdf
sponsor for poor old age person food.pdfsponsor for poor old age person food.pdf
sponsor for poor old age person food.pdfSERUDS INDIA
ย 
Bhubaneswar Call Girls Bhubaneswar ๐Ÿ‘‰๐Ÿ‘‰ 9777949614 Top Class Call Girl Service ...
Bhubaneswar Call Girls Bhubaneswar ๐Ÿ‘‰๐Ÿ‘‰ 9777949614 Top Class Call Girl Service ...Bhubaneswar Call Girls Bhubaneswar ๐Ÿ‘‰๐Ÿ‘‰ 9777949614 Top Class Call Girl Service ...
Bhubaneswar Call Girls Bhubaneswar ๐Ÿ‘‰๐Ÿ‘‰ 9777949614 Top Class Call Girl Service ...Call Girls Mumbai
ย 
Call Girls Koregaon Park - 8250092165 Our call girls are sure to provide you ...
Call Girls Koregaon Park - 8250092165 Our call girls are sure to provide you ...Call Girls Koregaon Park - 8250092165 Our call girls are sure to provide you ...
Call Girls Koregaon Park - 8250092165 Our call girls are sure to provide you ...Sareena Khatun
ย 
Nagerbazar @ Independent Call Girls Kolkata - 450+ Call Girl Cash Payment 800...
Nagerbazar @ Independent Call Girls Kolkata - 450+ Call Girl Cash Payment 800...Nagerbazar @ Independent Call Girls Kolkata - 450+ Call Girl Cash Payment 800...
Nagerbazar @ Independent Call Girls Kolkata - 450+ Call Girl Cash Payment 800...HyderabadDolls
ย 
9867746289 Independent Call Girls in Mumbai Airport 24/7 - Mumbai Escorts
9867746289 Independent Call Girls in Mumbai Airport 24/7 - Mumbai Escorts9867746289 Independent Call Girls in Mumbai Airport 24/7 - Mumbai Escorts
9867746289 Independent Call Girls in Mumbai Airport 24/7 - Mumbai EscortsPooja Nehwal
ย 
Tuvalu Coastal Adaptation Project (TCAP)
Tuvalu Coastal Adaptation Project (TCAP)Tuvalu Coastal Adaptation Project (TCAP)
Tuvalu Coastal Adaptation Project (TCAP)NAP Global Network
ย 
74th Amendment of India PPT by Piyush(IC).pptx
74th Amendment of India PPT by Piyush(IC).pptx74th Amendment of India PPT by Piyush(IC).pptx
74th Amendment of India PPT by Piyush(IC).pptxpiyushsinghrajput913
ย 
Dating Call Girls inBaloda Bazar Bhatapara 9332606886Call Girls Advance Cash...
Dating Call Girls inBaloda Bazar Bhatapara  9332606886Call Girls Advance Cash...Dating Call Girls inBaloda Bazar Bhatapara  9332606886Call Girls Advance Cash...
Dating Call Girls inBaloda Bazar Bhatapara 9332606886Call Girls Advance Cash...kumargunjan9515
ย 
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899Cara Menggugurkan Kandungan 087776558899
ย 
Call Girl Service in Korba 9332606886 High Profile Call Girls You Can Get ...
Call Girl Service in Korba   9332606886  High Profile Call Girls You Can Get ...Call Girl Service in Korba   9332606886  High Profile Call Girls You Can Get ...
Call Girl Service in Korba 9332606886 High Profile Call Girls You Can Get ...kumargunjan9515
ย 
2024 UN Civil Society Conference in Support of the Summit of the Future.
2024 UN Civil Society Conference in Support of the Summit of the Future.2024 UN Civil Society Conference in Support of the Summit of the Future.
2024 UN Civil Society Conference in Support of the Summit of the Future.Christina Parmionova
ย 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
ย 
Time, Stress & Work Life Balance for Clerks with Beckie Whitehouse
Time, Stress & Work Life Balance for Clerks with Beckie WhitehouseTime, Stress & Work Life Balance for Clerks with Beckie Whitehouse
Time, Stress & Work Life Balance for Clerks with Beckie Whitehousesubs7
ย 
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...kumargunjan9515
ย 
Private Call Girls Bidar 9332606886Call Girls Advance Cash On Delivery Service
Private Call Girls Bidar  9332606886Call Girls Advance Cash On Delivery ServicePrivate Call Girls Bidar  9332606886Call Girls Advance Cash On Delivery Service
Private Call Girls Bidar 9332606886Call Girls Advance Cash On Delivery Servicekumargunjan9515
ย 

Recently uploaded (20)

Call Girls Basheerbagh ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Basheerbagh ( 8250092165 ) Cheap rates call girls | Get low budgetCall Girls Basheerbagh ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Basheerbagh ( 8250092165 ) Cheap rates call girls | Get low budget
ย 
Just Call VIP Call Girls In Bangalore Kr Puram โ˜Ž๏ธ 6378878445 Independent Fem...
Just Call VIP Call Girls In  Bangalore Kr Puram โ˜Ž๏ธ 6378878445 Independent Fem...Just Call VIP Call Girls In  Bangalore Kr Puram โ˜Ž๏ธ 6378878445 Independent Fem...
Just Call VIP Call Girls In Bangalore Kr Puram โ˜Ž๏ธ 6378878445 Independent Fem...
ย 
Pakistani Call girls in Sharjah 0505086370 Sharjah Call girls
Pakistani Call girls in Sharjah 0505086370 Sharjah Call girlsPakistani Call girls in Sharjah 0505086370 Sharjah Call girls
Pakistani Call girls in Sharjah 0505086370 Sharjah Call girls
ย 
Sustainability by Design: Assessment Tool for Just Energy Transition Plans
Sustainability by Design: Assessment Tool for Just Energy Transition PlansSustainability by Design: Assessment Tool for Just Energy Transition Plans
Sustainability by Design: Assessment Tool for Just Energy Transition Plans
ย 
sponsor for poor old age person food.pdf
sponsor for poor old age person food.pdfsponsor for poor old age person food.pdf
sponsor for poor old age person food.pdf
ย 
Bhubaneswar Call Girls Bhubaneswar ๐Ÿ‘‰๐Ÿ‘‰ 9777949614 Top Class Call Girl Service ...
Bhubaneswar Call Girls Bhubaneswar ๐Ÿ‘‰๐Ÿ‘‰ 9777949614 Top Class Call Girl Service ...Bhubaneswar Call Girls Bhubaneswar ๐Ÿ‘‰๐Ÿ‘‰ 9777949614 Top Class Call Girl Service ...
Bhubaneswar Call Girls Bhubaneswar ๐Ÿ‘‰๐Ÿ‘‰ 9777949614 Top Class Call Girl Service ...
ย 
Call Girls Koregaon Park - 8250092165 Our call girls are sure to provide you ...
Call Girls Koregaon Park - 8250092165 Our call girls are sure to provide you ...Call Girls Koregaon Park - 8250092165 Our call girls are sure to provide you ...
Call Girls Koregaon Park - 8250092165 Our call girls are sure to provide you ...
ย 
Nagerbazar @ Independent Call Girls Kolkata - 450+ Call Girl Cash Payment 800...
Nagerbazar @ Independent Call Girls Kolkata - 450+ Call Girl Cash Payment 800...Nagerbazar @ Independent Call Girls Kolkata - 450+ Call Girl Cash Payment 800...
Nagerbazar @ Independent Call Girls Kolkata - 450+ Call Girl Cash Payment 800...
ย 
9867746289 Independent Call Girls in Mumbai Airport 24/7 - Mumbai Escorts
9867746289 Independent Call Girls in Mumbai Airport 24/7 - Mumbai Escorts9867746289 Independent Call Girls in Mumbai Airport 24/7 - Mumbai Escorts
9867746289 Independent Call Girls in Mumbai Airport 24/7 - Mumbai Escorts
ย 
Tuvalu Coastal Adaptation Project (TCAP)
Tuvalu Coastal Adaptation Project (TCAP)Tuvalu Coastal Adaptation Project (TCAP)
Tuvalu Coastal Adaptation Project (TCAP)
ย 
74th Amendment of India PPT by Piyush(IC).pptx
74th Amendment of India PPT by Piyush(IC).pptx74th Amendment of India PPT by Piyush(IC).pptx
74th Amendment of India PPT by Piyush(IC).pptx
ย 
Dating Call Girls inBaloda Bazar Bhatapara 9332606886Call Girls Advance Cash...
Dating Call Girls inBaloda Bazar Bhatapara  9332606886Call Girls Advance Cash...Dating Call Girls inBaloda Bazar Bhatapara  9332606886Call Girls Advance Cash...
Dating Call Girls inBaloda Bazar Bhatapara 9332606886Call Girls Advance Cash...
ย 
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
ย 
Call Girl Service in Korba 9332606886 High Profile Call Girls You Can Get ...
Call Girl Service in Korba   9332606886  High Profile Call Girls You Can Get ...Call Girl Service in Korba   9332606886  High Profile Call Girls You Can Get ...
Call Girl Service in Korba 9332606886 High Profile Call Girls You Can Get ...
ย 
2024 UN Civil Society Conference in Support of the Summit of the Future.
2024 UN Civil Society Conference in Support of the Summit of the Future.2024 UN Civil Society Conference in Support of the Summit of the Future.
2024 UN Civil Society Conference in Support of the Summit of the Future.
ย 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019
ย 
Time, Stress & Work Life Balance for Clerks with Beckie Whitehouse
Time, Stress & Work Life Balance for Clerks with Beckie WhitehouseTime, Stress & Work Life Balance for Clerks with Beckie Whitehouse
Time, Stress & Work Life Balance for Clerks with Beckie Whitehouse
ย 
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
ย 
tOld settlement register shouldnotaffect BTR
tOld settlement register shouldnotaffect BTRtOld settlement register shouldnotaffect BTR
tOld settlement register shouldnotaffect BTR
ย 
Private Call Girls Bidar 9332606886Call Girls Advance Cash On Delivery Service
Private Call Girls Bidar  9332606886Call Girls Advance Cash On Delivery ServicePrivate Call Girls Bidar  9332606886Call Girls Advance Cash On Delivery Service
Private Call Girls Bidar 9332606886Call Girls Advance Cash On Delivery Service
ย 

OMG! What did Supply Chain Czar Sushil Cherian say?

  • 2. It is a sheer coincidence that the BJP Prime Ministerial Candidate Narendra Modi and I happen to hit the Kalyan belt on the same day (21 April 2014). Our objectives were same in a way; also different in another way. NaMo was expected to canvas votes for his party candidate from that constituency. On the other hand, I was to canvass with truck drivers to dress properly and thus move up the value chain in terms of getting greater acceptance from the white collar babus whom these soldiers on Indian highways serve โ€“ without realizing their stellar role! Commonality between NaMo and my campaign was or is: kalyanโ€ฆ jana kalyan (society welfare!)
  • 3. Itโ€™s childโ€™s play to script a plan or program. Execution is lot more tougher. Having scripted the Mumbai-Pune Road Trip more than a month ago in the cool climes of Delhi home with the idea of donating soft pillows to truck drives to enable them sleep better in their trucks, the logistics of procurement, storage and distribution challenged immensely. Solutions have to be local to keep cost manageable. Thatโ€™s where Lalitha Sundaresan, family friend based out of Mumbai, threw her weight around. She coordinated the pillow buy of 100 plus in Mumbai. Tks, Lalitha-ji!
  • 4. My 21000 KM odyssey with truck drivers (2010-12) gave a glimpse of their dietary patterns. They donโ€™t eat well. And not the right food. Tea they gulp in gallons. Tobacco items (gutkha, mostly) consumes a lot of their disposable income. Why not digestive jal jeera? Why not scented elaichi? Luckily these healthy items are available on roadside shops like these and hawked cheaper than their preference. So, I stopped and stocked a few 100 pouches for my driver mates from this +2 Babloo on Kalyan naka under the gaze of NaMo hoarding.
  • 5. Next halt: this pharmacy at Kalyan naka while we waited for Vijay Patil, a local NGO (Sambhav Foundation) chief, to join us. The shopping list consisted of shaving kit: blades, gel and some lozenges to soothen sore throats. Some shampoo pouches too. What for? One of the issues that bug these truck drivers is that they are โ€˜NOT respectedโ€™ by anyone. My prescription for this low self esteem is โ€œdress properly & command respectโ€. Why this โ€˜beggary appearance always?โ€™ Shave first. Dress washed and ironed cloth, if possible. Change yourself first before changing others.
  • 6. Meet Dr Vijay Pawar. No, he is not a practising physician, though he did specialise in ayurvedic medicines to become a โ€˜doktorโ€™. Somehow this suave and soft spoken Marathi manoos got sucked into social sphere to pursue โ€˜jana kalyanโ€™ as a career option. Today, he is Deputy Manager- Corporate Social Responsibility @ Mahindra Logistics, my main partner in ameliorating the lifestyle of truck drivers. Vijay is instrumental in this weeklong Mumbai-Pune Road Trip and of course, he is my co-traveler. Together we had done over 1,000 km past year in long trips. Drivers, both of us genuinely feel, are one of us. Our driver Pande from UP (inset) lunches with us at the same table en route sharing the same food we all eat.
  • 7. First things, first. Get the banner fixed at the entrance of Mahindra Logistics, Bhiwandi warehouse. Helping hands galore.
  • 8. Dr Vijay Pawar engages Sushil Cherian, Partner, Anantara Solutions, (extreme left) while truck drivers troop in for the 90 minute long session on understanding highway signs before walking away with soft pillows and some snacks. And a lot of fun, involving them!
  • 9. Pillows are stacked. Will it be sufficient? Not everyone is going to get it. Some have to go back empty handed. This is not a school where one has to ensure every kid gets his/her toffee. Tension grips the assembled truck drivers because they mentally do the pillow count and their own strength in the spacious hall where they are seated. Thereโ€™s a demand-supply gap!
  • 10. After a minute long silent prayer/homage to all departed souls of truck drivers while on duty, host Sanjay Ranadive of Mahindra Logistics welcomes the gathering of truck drivers, colleagues and us. By the way, the theme song sung by Sonali Mohapatra, conceived by Siddhi Vinayak Logistics when they started National Driverโ€™s Day September 17 last year has been on the loop right from the moment we walked in setting up the stage etc.
  • 11. Uday Kulkarni of Mahindra Logistics โ€“ the man in charge of the state-of-the-art warehouse at Bhiwandi impresses upon the audience the need for better dressing and safety concerns: wear safety belt, drive on the left side. โ€œRealize the important role you all play. Stop sulking,โ€ advises he to the attentive audience.
  • 12. I believe in L-Cube: Life Long Learning. Hearing portly Sushil Cherian of Anantara Solutions (advisors on supply chain and logistics to several companies) is really educative. He throws a bombshell: โ€œYouโ€™re like God,โ€ he tells the truck driver audience. How? โ€œWhen someone is knocked off/killed on highways by you (truck drivers), police donโ€™t call it โ€˜murderโ€™ but โ€˜accidentโ€™. That is the kind of responsibility the State has bestowed on them. So they have to act responsibly. โ€œOnly God enjoys that privilege!โ€ says a cheeky Cherian!
  • 13. NGO man Patil does not miss the opportunity to cajole drivers on the need to understand highway signs. When you drive safely, youโ€™re not only saving your lives, but others as well.
  • 14. When white collar guys โ€“ like you and I โ€“ can indulge in a bit of fun at regular get togethers โ€“ sponsored by management โ€“ why not these men who ensure we lead normal life on a daily basis have some entertainment? Blow the balloon till it bursts is the name of the game. They enjoy immensely. Engage them. After all, they are also humans โ€“ like you and I.
  • 15. โ€œMy name is so-and-so. I am a DRIVERโ€ โ€ฆ Well, each driver when called onto receive pillows chosen by drivers themselves by rotation is asked to proclaim LOUDLY this statement. โ€œHum kissi se kam nahiโ€ (We are not inferior to anyone), is preached! They are told to get out of low self-esteem. Proper dressing in a way boosts self confidence.
  • 16. Drivers are encouraged to open up and voice their concerns with the management whom they serve. This young driver takes the floor to share his grievances. Donโ€™t bottle up your feelings. Let the other party hear you out. Two way communication is essential.
  • 17. They smilingly accept that everyone cannot be a winner. Some walk out with soft pillows. Others, empty-handed. Thatโ€™s life. As the program began with one minute homage to departed souls of truck drivers while on duty, the function ends with National Anthem. Jai ho!
  • 18. Deep Apartment, 52 Ward No. 1, Behind Punjab National Bank, Mehrauli, New Delhi 110 030/India ramesh@krkfoundation.org IMPROVING Truck Driversโ€™ Working & Living Conditions
  • 20. Am part of your ECOSYSTEM. Help me to help YOU!