4. E = Economics 4
2 T = Technology
3 P = Political-Legal
4 S = Social& cultural
5. E = Economics
GDP Trend
Interest Rate
3) Money Supply
4) Inflation Rate
5) Unemployment level
6) Wage /Price control
7) Devaluation Revaluation
8) Energy availability and cost
6. 2 T = Technology
Total Government spending for
R&D
Total industry spending for R&D
3) Focus of technological efforts
4) Patent protection
5) New product
7. 2 T = Technology
6) New development in technology Transfer
from lab to marketplace
7) Productivity improvement Through
automation
8. 3 P = Political-Legal
Antitrust regulation
Environmental protection law
3) Tax law
4) Special incentive
5) Foreign trade regulation
9. 3 P = Political-Legal
6 Attitude toward foreign companies
7 Law on hiring and promotion
8) Stability of Government
10. 4 S = Social& cultural
Lifecycle change
Career expectation
3) Consumer activism
4) Rate of family formation
5) Growth rate of population
11. 4 S = Social& cultural
6 Age distribution of population
7 Regional shift in population
8) Life expectancies
9) Birth rate
