Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Delight Your Customers with Modern SEO
1. D E L I G H T Y O U R C U S T O M E R S
W I T H M O D E R N S E O
2. C H A R L O T T E H A N
@ S U N S I R E N
D I G I TA L A N A LY S T @ S A P
1 0 + Y E A R S I N M A R K E T I N G
7 + Y E A R S I N S I L I C O N VA L L E Y
W E B A N A LY T I C S
S O C I A L M E D I A I N T E L L I G E N C E
D I G I TA L C H A N N E L O P T I M I Z AT I O N
S E O / S E M
C O N T E N T S T R AT E G Y
C O N T E N T M A R K E T I N G
6. O N - PA G E O P T I M I Z AT I O N W I T H K E Y
W O R D P H R A S E S
1. In the title at least
once, as close to the
beginning of the title
tag the better. (Between
<title></title>)
2. Once prominently
near the top of the
page. (Between <h1></h1>)
7. O N - PA G E O P T I M I Z AT I O N W I T H K E Y
W O R D P H R A S E S ( C O N T I N U E D )
3. At least 2-3 times in
the body copy,
including variations.
(Between <body></body>)
4. At least once in the
image alt attribute.
<img src=“lipbalm.gif" alt="The best lip balm with SPF for summer”>
8. O N - PA G E O P T I M I Z AT I O N W I T H K E Y
W O R D P H R A S E S ( C O N T I N U E D )
5. Once in URL.
6. At least once in meta description. Not for
search engine ranking but rather to attract
searchers. (e.g. <meta name="description" content=“Find out which lip
balm with SPF is the best for summer. This will often show up in search results.”>)
Does this make me
want to click?
9. PAGE TARGETING THE PHRASE “RUNNING SHOES”
TITLE: Running Shoes for Runners Who Love Quality, Comfortable Shoes
H1 HEADER TAG: Find the Best Running Shoes to Fit Your Needs
BODY COPY: Some compelling text about
the benefits of choosing the right running
shoes, finding the brands and sizes that fit
your feet and how to compare running shoes
in a logical, easy to follow way. This is also a
good place to describe how different
running shoes apply to different activities like
trail running, long-distance running,
sprinting…, etc.
ALT ATTRIBUTE TO PHOTO:
The famous running shoes of
an Olympian
URL: http://www.yourdomain.com/RunningShoes
10. W H AT D O E S
G O O G L E ’ S
PA N D A U P D AT E
M E A N T O Y O U ?
11. Q U A L I T Y C O N T E N T = C U S T O M E R - F O C U S E D A N D E N G A G I N G .
12. W H AT W I L L D I E
• Content stuffed with empty, irrelevant
keywords
• Unauthoritative content that offers no
knowledge
• Scraped content
• Affiliate pages that don’t say anything
substantial
• Automatically generated content
• Duplicate content*
• Pages for phishing or installing malware
13. I T ’ S N O T A B O U T Y O U .
I T ’ S A B O U T T H E M .
14. S T O P T H I N K I N G A B O U T O P T I M I Z I N G
Y O U R PA G E
T H I N K A B O U T O P T I M I Z I N G T H E S E A R C H E X P E R I E N C E
F O R Y O U R P R O S P E C T S A N D C U S T O M E R S I N S T E A D .
15. H O W C A N Y O U H E L P
Y O U R A U D I E N C E ?
PA I N G O A L H E L P
What keeps them
awake at night?
What’s their
biggest problem?
What’s their goal?
What do they
really want?
What is their dream?
How can you help
solve their problem?
How can you make
their job easier?
How can you help?
What’s their
pain point?
16. S AT I S F Y I N G A N D Q U A L I T Y C O N T E N T:
S U C C E S S FA C T O R S
Uniquely Valuable: the content offers
everything a searcher might want in a
unique high-quality combination.
Phenomenal UX: clear layout, solid
visuals, beautiful and simple design
make the page easy to use and enjoy.
17. S AT I S F Y I N G A N D Q U A L I T Y C O N T E N T:
S U C C E S S FA C T O R S ( C O N T I N U E D )
Built to share: social buttons make it
easy for visitors to share on their
favorite social networks and provide
social proof.
Responsive design: the page should
load looking great on any device,
screen size, and browsers.
18. S AT I S F Y I N G A N D Q U A L I T Y C O N T E N T:
S U C C E S S FA C T O R S ( C O N T I N U E D )
Barriers Removed: make your site
accessible for both search robots and
humans.
In other words,
don’t do this
19. S AT I S F Y I N G A N D Q U A L I T Y C O N T E N T:
S U C C E S S FA C T O R S ( C O N T I N U E D )
Speed it up: scientists at Microsoft
have shown that users will visit a site
less often if it’s only 250 milliseconds
slower than the competition.
Source: NYTimes
20. S AT I S F Y I N G A N D Q U A L I T Y C O N T E N T:
S U C C E S S FA C T O R S ( C O N T I N U E D )
Linking out: link to other valuable
sources of information when
appropriate to satisfy user query, so
they don’t return to Google to try
again. In this case, you are the
authority hub.