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SEO in your hands: Thinking mobile first (Digital Olympus December '16)

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Talk given for Digital Olympus on December 6th 2016.

No, this isn’t another talk telling you that this is the year of mobile. We can agree we’re past that now.

But in our mobile-first world, many SEOs are still creating content for desktop experiences. During this talk, Charlie will share some ideas on how a mixture of content development, technical SEO can AMP up our tactics, building SEO in the format our audience consumes it.

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SEO in your hands: Thinking mobile first (Digital Olympus December '16)

  1. 1. Thinking mobile-first. SEO IN YOUR HANDS: DIGITAL OLYMPUS 6th December 2016 Charlie Williams
  2. 2. @PAGESAUCE #digitalolympus let’s tweet @PAGESAUCE
  3. 3. @PAGESAUCE We love phones
  4. 4. @PAGESAUCE@PAGESAUCE
  5. 5. @PAGESAUCE
  6. 6. @PAGESAUCE This is where we see SEO
  7. 7. @PAGESAUCE
  8. 8. Get your content ready to go anywhere because it’s going to go everywhere. BRAD FROST @PAGESAUCE
  9. 9. @PAGESAUCE
  10. 10. @PAGESAUCE
  11. 11. @PAGESAUCE All about the timing IT’S
  12. 12. We’re at the dawn of the age of mobile-first SEO ME @PAGESAUCE
  13. 13. @PAGESAUCE analytics THINKING AND MOBILE-FIRST
  14. 14. @PAGESAUCE
  15. 15. @PAGESAUCE Your mobile audience D E S K T O P S O F T W A R E V S . P U B L I S H E R
  16. 16. @PAGESAUCE
  17. 17. @PAGESAUCE
  18. 18. @PAGESAUCE Visibility MOBILE
  19. 19. @PAGESAUCE technical THINKING AND MOBILE-FIRST
  20. 20. @PAGESAUCE Indexing not ranking THIS IS ABOUT SEARCHENGINEJOURNAL.COM/ MOBILE-FIRST-INDEX-ACTUALLY- MEAN/178017/ THESEMPOST.COM/GOOGLE- SWITCHING-MOBILE-FIRST-INDEX- DESKTOP/
  21. 21. @PAGESAUCE DEVELOPERS.GOOGLE.COM/WEBMASTERS/ MOBILE-SITES/MOBILE-SEO/ Mobile configuration
  22. 22. @PAGESAUCE Internal links D O Y O U K N O W W H E R E T H E Y ’ V E G O N E ?
  23. 23. @PAGESAUCE Play with AMP YES, YOU CAN
  24. 24. @PAGESAUCE Crawl errors FIND YOUR
  25. 25. @PAGESAUCE Fetch & render
  26. 26. @PAGESAUCE Crawl as Google DEEP DIVE
  27. 27. @PAGESAUCE Crawl as Google DEEP DIVE
  28. 28. @PAGESAUCE
  29. 29. @PAGESAUCE BEING Mobile friendly search.google.com/search- console/mobile-friendly varvy.com/mobile/
  30. 30. @PAGESAUCE Mobile errors & speed F E E L I N G L A Z Y ? G O O G L E W I L L T E L L Y O U !
  31. 31. @PAGESAUCE targeting THINKING AND MOBILE-FIRST
  32. 32. @PAGESAUCE Personas D O Y O U N E E D T O B U I L D N E W O N E S ?
  33. 33. @PAGESAUCE Personas A D D D E V I C E T Y P E & C O N T E X T T O Y O U R P E R S O N A S
  34. 34. @PAGESAUCE Some simple personas UPCLOSEANDPERSONA.COM YOUGOV.CO.UK/PROFILESLITE PERSONAPP.IO SEARCHENGINELAND.COM/ HUMAN- SIDE-SEO-POWER-PERSONAS-255747 BLOG.KISSMETRICS.COM/ USER-PERSONAS-FOR-SEO GET YOURSELF
  35. 35. @PAGESAUCE Common user stories MAP OUT MOZ.COM/BLOG/KEYWORD-RESEARCH- FOR-THE-MODERN-CUSTOMER- JOURNEY GATHERCONTENT.COM/BLOG/ ADOPTING-AGILE-APPROACH- CONTENT GOV.UK/SERVICE-MANUAL/AGILE- DELIVERY/WRITING-USER-STORIES
  36. 36. @PAGESAUCE User stories C R E AT E U S E R S T O R I E S F O R S I T E U S E S As a… I want to… ACTOR: NARRATIVE: So that…GOAL: CONTEXT: Using…
  37. 37. @PAGESAUCE content THINKING AND MOBILE-FIRST
  38. 38. @PAGESAUCE Mobile content experience CRAFTING THE
  39. 39. •Pizza and Pizza Delivery ( e . g . P i z z a n e a r m e , P i z z a H u t ) •Fast Food Restaurants ( e . g . M c D o n a l d s , C h i c k - F i l - A ) •Juice ( e . g . J u i c e b a r , t r o p i c a l s m o o t h i e ) @PAGESAUCE Keyword research Y O U R A U D I E N C E ’ S I N T E R E S T S C H A N G E B Y D E V I C E •Restaurant Reservations and Booking ( e . g . O p e n T a b l e , N Y C r e s t a u r a n t w e e k ) •Online Grocery Shopping and Delivery ( e . g . P e a p o d , A m a z o n F r e s h ) •Prepared Foods ( e . g . M e a l s d e l i v e r e d , p r e p a r e d m e a l d e l i v e r y )
  40. 40. @PAGESAUCE Mobile suggest options KNOW YOUR
  41. 41. @PAGESAUCE Formats mobile loves THINK ABOUT
  42. 42. @PAGESAUCE Formats mobile loves THINK ABOUT
  43. 43. @PAGESAUCE Formats mobile loves THINK ABOUT
  44. 44. @PAGESAUCE Personsal distribution A MORE
  45. 45. @PAGESAUCE Mobile intent THINKWITHGOOGLE.COM/COLLECTIONS/MICROMOMENTS.HTML
  46. 46. @PAGESAUCE User needs UNDERSTANDING GOOGLE SEARCH QUALITY EVALUATOR GUIDELINES (PAGE 56)
  47. 47. @PAGESAUCE C O N T E X T & I N T E N T T O B E R E L E V A N T
  48. 48. A mobile-first index means a mobile-first SEO attitude @PAGESAUCE KEY TAKEAWAY
  49. 49. @PAGESAUCE Thank You @PAGESAUCE #DIGITALOLYMPUS BIT.LY/OLYMPUS-MOBILE

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