More Related Content Similar to If you build it... they won't come: Achieving adoption (20) 2. If you build it, they will come Pitch The community will “just happen”. 3. If you build it, they will come Vendor belief Sell the customer, then abandon the customer. 4. If you build it, they will come Vendor belief Renewals happen automagically aka “Free money!” 5. If you build it, they will come Truth Nobody $%!#ing cares about you. 6. If you build it, they will come Truth Customers keep paying only for what they use. 12. Shiny! Truth Early stage Shininess attracts early adopters * who help you refine your product. * Your friends and their friends 13. Shiny! Truth You can’t sell on features alone. (The feature treadmill is price war with escalating dev costs => Bankruptcy) 14. Shiny! Truth Later stage Reference customers * who actually use and love your business create traction . * Your customers and their friends 18. I am not a number Pitch We have great customer support! 19. I am not a number Vendor belief We have customer support! outsourced automated unskilled cheap 20. I am not a number Truth Customers that complain are customers that care . 24. Our customers love us Vendor belief Customer testimonials are just marketing collateral. (Look how awesome I am!) 25. Our customers love us Truth Customers love referring you because it makes them look smart.
