The document lists several unethical marketing tactics used by some internet marketers, including creating false scarcity by claiming limited quantities when there are no real limits, closing and reopening sales to create urgency, using overly hyped sales letters promising unrealistic profits, providing false testimonials, implementing forced continuity subscriptions without clear disclosure, producing and promoting low-quality sub-par products, relying on temporary loopholes and gimmicks rather than building a sustainable business, employing deceptive social media traffic schemes, bombarding customers with endless upsells and downsells, and changing prices on the same product during a purchase to manipulate customers.

1. Unethical Internet marketing tatics
This is a list of the most unethical tatics fake internet marketers use to sell info products
False scarcity
I've seen product after product where scarcity is used to manipulate people to buy, but there really
is no limit to the number of copies that are being sold. There's nothing wrong with limiting the
quantity sold. Just make sure that if you use limited quantity as a motivator, you truly limit the
quantity.
Stop closing and reopening sales of products.
Another tactic taught and duplicated by some marketers is the concept of the orchestrated
"takeaway." They will sell x number of copies and then pull the product from the market, knowing
full well that they will offer the product again in the near future. There is no physical reason to pull
the product except to create a sense of urgency for people to buy.
If the product is of quality, you won't need to create urgency by manufacturing scarcity.
Overly hyped-up sales letters must cease
There is a talent to writing great sales copy. Great copywriters know how to craft headlines and
sales copy that compel people to buy. We're all used to a little hype when it comes to marketing.
Being a cheerleader for your own product and touting the revolutionary features and benefits is
normal. But copy which hypes a product well beyond its real value has become a staple in the
information product niche. Promises of making ridiculous amounts of money in preposterously short
periods of time have seized the cash of many susceptible buyers. It's important to tell a story with
your copy, but promises of instant riches with a secret push-button system just isn't going to cut it.
False testimonials
Testimonials are an important part of the sales process. We want our prospects to hear from our
satisfied customers. It helps them understand that what we are offering brings true value.
Testimonials offer proof and enhance credibility. Use testimonials in your sales process, but only if
they are genuine.
No more forced continuity
Forced continuity is something perpetrated on consumers by some very large corporations. I
recently received a letter from American Express which offered me a leather day planner for less
than $10. The fine print told me they would continue sending a calendar every year for $30 unless I
called to cancel. Forced continuity.
It's just as bad in the Internet marketing realm. The bottom line is that forced continuity is wrong if
the consumer doesn't fully understand that they are entering into a subscription agreement.

2. Creating and offering sub-par products
Information products are like any other product in that there are a only handful that are extremely
valuable. The rest have some or no value whatsoever. Some marketers will continue to churn out
product just because they can. They know people will buy no matter how inferior the product is. This
approach causes consumers to lump all internet marketers together as "scammers." Not good.
Gimmicks and loopholes
Many products offered have no track record of real success. They attempt to take advantage of the
latest changes to the search engine algorithms or of some loophole that can be temporarily
exploited. I say temporarily because holes in the system are always discovered and patched,
rendering the gimmicky tactic useless. Why spend time, money and effort on a gimmick when you
can be spending that same time, money and effort on building a real online business? It makes no
sense. Those hoping to make money online don't need another exploit. They need tried and true
systems that work across multiple niches with measurable results.
Social media traffic schemes
Twitter and Facebook are great places to build relationships and enhance your brand. A natural
result is that you will get more traffic to your site. But the follow schemes and here-today-go-
e-tomorrow tactics for leveraging social media sites have got to stop. Just because you can do
something with social media sites doesn't mean you should. Software that automatically follows
people based on keywords, sends direct messages to others in a spammy manner and uses social
media sites in ways never intended by the creators end up hurting use of the sites for everyone.
Endless upsells and downsells
Offering another product to a new customer is nothing
new. I've got no issue with presenting an upsell or
downsell based on whether or not a prospect becomes a
customer. But it is becoming more common to see four,
five or six upsells and/or downsells in the sale process. It
is insulting to the customer to hit them with one offer
after another. But what's even worse is...
Downsells that change the price on the same product
Don't want to pay retail on an information product? In many cases attempting to leave the page will
present you with an offer to get the same product at a lower price. Still don't want to pay that much?
Try to leave the page again and you may be offered an even lower price. Still too much for you? You
guessed it. Try leaving the page and you may get an offer to try the product for free. Seriously. It's
out of hand.
Encouraging affiliates to use bonuses as incentives
Few strategies have spoiled the affiliate marketing world more than marketers who encourage
others to give away their products for free in order to sell more through an affiliate link. There's
nothing wrong with sales contests and prizes to incentivize sales, but I think there's a real problem

3. with those who give away their high-dollar products in order to sell more of other's products. If I
value a product at $1000 and then use it as a bonus a few months later, I am devaluing my product
and cheapening the entire marketplace. I've seen marketers put together shameful bonus packages.
I can only imagine how their customers who paid full price for those product must feel to see the
product devalued so much. I won't participate any more in any product launch where affiliates are
allowed and/or encouraged to provide bonuses.