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Understanding
Marketing Concepts
                            By

                   Sumit Mathur
         Strategy And Marketing
We’ll Talk about


• Marketing Basics
• Brands
• Exercise – Real Life Marketing Case Study
Customer        Needs




Manufacturer   Products /
 / Supplier     services
• What is marketing?
The Marketing Jargon



                              Market share                   Target Market
       Marketing
                                             Advertising


                                                             Competition
                              Sales
Feedback

                                                  Public
                   Customer                      Relations
The Jaaaargon



                              Market share                   Target Market
       Marketing
                                             Advertising


                                                             Competition
                              Sales
Feedback

                                                  Public
                   Customer                      Relations
The Jaaaargon



                              Market share                   Target Market
       Marketing
                                             Advertising


                                                             Competition
                              Sales
Feedback

                                                  Public
                   Customer                      Relations
The Jaaaargon



                              Market share                   Target Market
       Marketing
                                             Advertising


                                                             Competition
                              Sales
Feedback

                                                  Public
                   Customer                      Relations
The Jaaaargon



                              Market share                   Target Market
       Marketing
                                             Advertising


                                                             Competition
                              Sales
Feedback

                                                  Public
                   Customer                      Relations
The Jaaaargon



                              Market share                   Target Market
       Marketing
                                             Advertising


                                                             Competition
                              Sales
Feedback

                                                  Public
                   Customer                      Relations
The Jaaaargon



                              Market share                   Target Market
       Marketing
                                             Advertising


                                                             Competition
                              Sales
Feedback

                                                  Public
                   Customer                      Relations
The Jaaaargon



                              Market share                   Target Market
       Marketing
                                             Advertising


                                                             Competition
                              Sales
Feedback

                                                  Public
                   Customer                      Relations
The Jaaaargon



                              Market share                   Target Market
       Marketing
                                             Advertising


                                                             Competition
                              Sales
Feedback

                                                  Public
                   Customer                      Relations
THE MARKETING MIX
The Marketing Mix


• The Four Ps (Demonstrative and explanative
  video attached)
BRANDS
BRANDS


• What is a Brand ? (Demonstrative and
  explanative video attached)
• How does having a Brand Help?
  – It gives a competitive positioning
  (Demonstrative and explanative video attached)
MARKETING CASE STUDY
(DEMONSTRATIVE AND EXPLANATIVE VIDEO ATTACHED)
Lets Discuss


• What could be the best course of action?
Lets find more practical approaches to make the
learning and application of Marketing Concepts very
               exciting and full of fun

                                 Thank you

    For any queries , please feel free to write to me on sumitmathur80@gmail.com
  Interested to learn more on a variety of subjects in Marketing and communication ?
                  Read my blog : http://analyze-visualize.blogspot.in/

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Understanding Marketing

  • 1. Understanding Marketing Concepts By Sumit Mathur Strategy And Marketing
  • 2. We’ll Talk about • Marketing Basics • Brands • Exercise – Real Life Marketing Case Study
  • 3. Customer Needs Manufacturer Products / / Supplier services
  • 4. • What is marketing?
  • 5. The Marketing Jargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 6. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 7. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 8. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 9. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 10. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 11. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 12. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 13. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 15. The Marketing Mix • The Four Ps (Demonstrative and explanative video attached)
  • 17. BRANDS • What is a Brand ? (Demonstrative and explanative video attached)
  • 18. • How does having a Brand Help? – It gives a competitive positioning (Demonstrative and explanative video attached)
  • 19. MARKETING CASE STUDY (DEMONSTRATIVE AND EXPLANATIVE VIDEO ATTACHED)
  • 20. Lets Discuss • What could be the best course of action?
  • 21. Lets find more practical approaches to make the learning and application of Marketing Concepts very exciting and full of fun Thank you For any queries , please feel free to write to me on sumitmathur80@gmail.com Interested to learn more on a variety of subjects in Marketing and communication ? Read my blog : http://analyze-visualize.blogspot.in/