The best sales decisions are made when leaders have free and unfettered access to the CRM data that drives the business. Which deals are most likely to close quickly? What sales rep behavior leads to the best opportunities? Can you predict next-quarter revenue? Where should you dedicate your best sales resources? The problem is that too often this data is buried—invisible to the leaders and managers who need to make the critical decisions. GoodData’s approach changes all of that. GoodData brings sales analytics front-and-center through pre-built, interactive dashboards that track your sales pipeline in minutes: closed, expected, and predicted revenue; pipeline by stage and size, historical sales analysis, and a lot more. Start by visualizing your SugarCRM opportunities to analyze your sales pipeline by stage, duration, and likeliness to close. Add any custom data from SugarCRM, or combine data from marketing campaigns, website traffic, product usage, support and community—even social media activity—to get a full analytical picture of your customers. Presented by Sam Boonin, VP Marketing, GoodData, at SugarCon 2011.

1. SugarCRM Sales Analytics Made Simple
with GoodData
Sam Boonin, VP Products & Marketing
sam@gooddata.com
(415) 763-5789
@samboonin
Monday, April 4, 2011

2. Good to Meet You...
Marketer
Love helping companies understand
value of technology
Startup junkie
Very fine-tuned BS meter
@gooddata
Monday, April 4, 2011

3. GoodData At a Glance
• Business Intelligence as a service
• Operational dashboards, advanced
analytics, data warehousing and
integration
• 100% cloud-based service
• Built for scale
• 100s of AWS servers
• 1,000s of active users each week
• 100,000s of reports executed
GoodData Sample Dashboard
@gooddata
Monday, April 4, 2011

4. Data to Dashboard
@gooddata
Monday, April 4, 2011

5. @gooddata
Monday, April 4, 2011

6. Select Customers
@gooddata
Monday, April 4, 2011

7. "You can only manage
what you can measure"
-Peter Drucker
@gooddata
Monday, April 4, 2011

8. This is the Common
Practice
for measuring your sales
pipeline
@gooddata
Monday, April 4, 2011

9. Top 5 Excuses
I know my sales pipeline intuitively
I already have 100 reports
I’ll just fire up Excel
OK, it’s just too hard
I can’t spend the time and money
@gooddata
Monday, April 4, 2011

10. Time Machine for Your Sales Data
@gooddata
Monday, April 4, 2011

11. GoodData for SugarCRM
Monday, April 4, 2011

12. GoodData for SugarCRM
Sales Pipeline
Analytics
Made Simple
@gooddata
Monday, April 4, 2011

13. GoodData for SugarCRM
• Instant visibility into your sales
pipeline
@gooddata
Monday, April 4, 2011

14. GoodData for SugarCRM
• Instant visibility into your sales
pipeline
• Detailed out-of-the-box
trending reports
@gooddata
Monday, April 4, 2011

15. GoodData for SugarCRM
• Instant visibility into your sales
pipeline
• Detailed out-of-the-box
trending reports
• Straightforward reporting and
analysis
@gooddata
Monday, April 4, 2011

16. GoodData for SugarCRM
• Instant visibility into your sales
pipeline
• Detailed out-of-the-box
trending reports
• Straightforward reporting and
analysis
• Fully flexible & customizable
@gooddata
Monday, April 4, 2011

17. Extend with More Data
@gooddata
Monday, April 4, 2011

18. Extend with More Data
Product Revenue / Usage
@gooddata
Monday, April 4, 2011

19. 4 Tips for Success
• Drive it into the Culture
• Start Simple
• Make it Easy
• Hold People Accountable
@gooddata
Monday, April 4, 2011

20. Start Now -- click here to register
@gooddata
Monday, April 4, 2011