The best sales decisions are made when leaders have free and unfettered access to the CRM data that drives the business. Which deals are most likely to close quickly? What sales rep behavior leads to the best opportunities? Can you predict next-quarter revenue? Where should you dedicate your best sales resources?
The problem is that too often this data is buried—invisible to the leaders and managers who need to make the critical decisions. GoodData’s approach changes all of that. GoodData brings sales analytics front-and-center through pre-built, interactive dashboards that track your sales pipeline in minutes: closed, expected, and predicted revenue; pipeline by stage and size, historical sales analysis, and a lot more.
Start by visualizing your SugarCRM opportunities to analyze your sales pipeline by stage, duration, and likeliness to close. Add any custom data from SugarCRM, or combine data from marketing campaigns, website traffic, product usage, support and community—even social media activity—to get a full analytical picture of your customers.
Presented by Sam Boonin, VP Marketing, GoodData, at SugarCon 2011.