Are you making use of content marketing strategy to promote your brand online? Content marketing has moved to the centre stage pushing link building backstage. As Google continues to give increasing importance to good quality content in its ranking algorithm, all the websites spend a considerable amount of time and efforts on content marketing.

1. Important Content Marketing Checklist
Are you making use of content marketing strategy to promote your brand online? Content
marketing has moved to the centre stage pushing link building backstage. As Google
continues to give increasing importance to good quality content in its ranking algorithm, all
the websites spend a considerable amount of time and efforts on content marketing. When
you are engaging in content marketing, it is important that you have a checklist so that you
get the fullest benefits out of your efforts.
#1 Have You Identified The Interests Of Your Target Audience Correctly?
Before you can start creating your content, the first thing that you should do is to make an in-
depth survey of your target audience and their interests. You cannot blindly presume that just
by posting content relevant to your niche market you can get the attention of your customers.
The content you promote online needs to identify the pain points of your target audience and
address them effectively. If not, you will only be shooting randomly.
#2 Proof Read
Keep it as a ground rule that you content does not contain any errors in terms of the factual
information it presents, grammatical constructions and spelling. If you should publish content
with these mistakes, you will only be working against your own goals. Poor quality content
that you publish online is inviting negative advertisement for your brand.
#3 Duplicate Content Check
Your content should never be published online before you have checked the content for
plagiarism and duplicate content issues. Skipping this step is to unnecessarily invite trouble.
Google has severe penalties for duplicate content. Your efforts and money you spend on
creating and marketing such content will be absolutely futile. On the other hand, Google
always rewards good quality content richly.
#4 Content Optimization
Has your content been reviewed by a professional SEO expert for optimization. It is not
enough that you have content that addresses the needs of your target audience but it is even
more important to ensure that you equip your content effectively to rank well. Do not make
any mistakes in this regard. Over optimization also has its own negative repercussions. Your
content should be compliant with the latest Google guidelines.
#5 Is It Being Published In Safe And Reputed Platforms?
Do not publish your content randomly. Select the platforms for publishing your content
carefully. Your target audience should feel safe to use those platforms. This is important not
only because it is safe for your users but it is for your own good too. Your website should
always be identified with good neighborhood. Make sure that your back links are from
sources that are relevant to your niche. If you secure links from unrelated sites, Google will

2. penalize you for building unnatural links. Therefore, double check the platforms before
publishing your content.
#6 Does The Content Tell What’s It In For The Reader?
What’s in it for the reader? The readers should benefit from your content in some way. Your
content should teach them to do something, address a specific problem or share an interesting
offer. You should give adequate reasons for your readers to come to you and to share your
content. If you have done well with the first step, you are very likely to do well with this step
too. Do not keep the ‘what’s in it for me’ factor a suspense for too long because if you keep it
to the tail end of your article or content, your readers may lose interest and leave the page
even before they have come to see the offer.
#7 Does The Content Have Call To Action Element?
Do not presume that your readers will know automatically what you want them to do. You
will have to tell them clearly what you want them to do in the form of a clear and decisive
call to action element. Whether the reader follows through the call to action element or not is
a different story but from your end you will need to make sure that your content does not
leave your table before you have included a clear call to action element.
Go ahead and review all the content that you have created against the above checklist to see
where you stand.