In this simple guide for non-profits getting started on Facebook, you'll find the following:
How to audit your Facebook Page in 20 seconds
How to assess your current situation
How to set a solid Facebook marketing strategy and calendar
Which promotions to run for your objectives
Examples and case studies from savvy non profits
Tips and best practices for success
This document outlines a marketing campaign for Lifebuoy hand sanitizer in India. It discusses three phases:
1) Hanging cut-out danglers with hand sanitizer samples on local train handles to spread awareness of germs.
2) Distributing hand sanitizer sachets in food trays on express trains to encourage product trials.
3) Replacing hot water bowls with hand sanitizer sachets and informational cards in restaurants to promote sanitizer usage after meals. The goal is to popularize hand sanitizers and increase sales for Lifebuoy through free sampling and low-cost activations reaching millions across India.
The document summarizes the history and challenges facing the Engstrom Auto Mirror plant. It describes how the plant adopted the Scanlon Bonus Plan in 1999 to motivate workers, but that over time employees became dissatisfied as bonuses were not always paid. Productivity and profits declined. The main problem was that management was no longer effectively motivating employees. To address this, the document recommends that Engstrom create a modified Scanlon Plan that clearly ties bonuses to productivity, improve suggestion screening, and develop long-term career plans for employees to build loyalty.
formulas
Cost Per Click
Conversion Rate
Return on Investment
Click Through Rate
Cost Per Thousands Impressions
Cost Per Acquisition / Cost Per Action
Cost Per Lead
Bounce Rate
Advertiser Cost
Impact of celebrity endorsement on brand equity of pepsiVarsha-sharma
This document provides information about PepsiCo, including:
- PepsiCo is a global food and beverage company with over $65 billion in annual revenues from brands like Pepsi, Frito-Lay, Gatorade, and Quaker.
- The company's strategy includes investing in sustainable growth, providing a range of food/beverage options, and minimizing environmental impact.
- Celebrities commonly used in Pepsi endorsements include Bollywood stars, sports stars, and musicians from various countries around the world.
The document provides an overview and analysis of Johnson & Johnson's Baby products brand. It discusses the history and portfolio of Johnson & Johnson baby products. It then focuses its analysis on Johnson's Baby Shampoo, including the target customer profile, product categories, competitive landscape, brand positioning, marketing elements, and marketing communication activities. It concludes with a mental map of how customers perceive the Johnson's Baby Shampoo brand and a CBBE pyramid analysis.
This document outlines an integrated marketing communications plan for Red Bull to become the number one energy drink brand in the Korean market. It includes a situational analysis of the Korean energy drink market and Red Bull's position. A SWOT analysis and STP segmentation are presented. Integrated marketing objectives aim to increase market share among workers aged 30-50. The plan allocates budgets across advertising, sales promotion, public relations, events, and sponsorships with strategies like product placements, sampling events, sweepstakes, debates, and sports/e-sports sponsorships.
This document analyzes Dove shampoo consumers through social media analysis, consumer profiles, and a competitive analysis. Key findings show that brand loyalty and recommendations are major purchase drivers. Bottle size and price are also important evaluation criteria. Consumer satisfaction comes from Dove's smell and hair smoothness. Recommendations include continuing the real beauty campaign, addressing animal testing perceptions, and launching a green product line.
The document outlines strategies for a shoe manufacturing company to achieve the lowest production and distribution costs through economies of scale, best practices, and supply chain management. It recommends an aggressive approach of using high leverage through debt to grow quickly, corner the market through predatory pricing, and acquire excess manufacturing capacity from competitors to further lower costs and increase market share. Financially, it suggests managing equity, debt, stock purchases, and dividends to optimize returns while maintaining adequate credit ratings during the high growth phase.
This document outlines a marketing campaign for Lifebuoy hand sanitizer in India. It discusses three phases:
1) Hanging cut-out danglers with hand sanitizer samples on local train handles to spread awareness of germs.
2) Distributing hand sanitizer sachets in food trays on express trains to encourage product trials.
3) Replacing hot water bowls with hand sanitizer sachets and informational cards in restaurants to promote sanitizer usage after meals. The goal is to popularize hand sanitizers and increase sales for Lifebuoy through free sampling and low-cost activations reaching millions across India.
The document summarizes the history and challenges facing the Engstrom Auto Mirror plant. It describes how the plant adopted the Scanlon Bonus Plan in 1999 to motivate workers, but that over time employees became dissatisfied as bonuses were not always paid. Productivity and profits declined. The main problem was that management was no longer effectively motivating employees. To address this, the document recommends that Engstrom create a modified Scanlon Plan that clearly ties bonuses to productivity, improve suggestion screening, and develop long-term career plans for employees to build loyalty.
formulas
Cost Per Click
Conversion Rate
Return on Investment
Click Through Rate
Cost Per Thousands Impressions
Cost Per Acquisition / Cost Per Action
Cost Per Lead
Bounce Rate
Advertiser Cost
Impact of celebrity endorsement on brand equity of pepsiVarsha-sharma
This document provides information about PepsiCo, including:
- PepsiCo is a global food and beverage company with over $65 billion in annual revenues from brands like Pepsi, Frito-Lay, Gatorade, and Quaker.
- The company's strategy includes investing in sustainable growth, providing a range of food/beverage options, and minimizing environmental impact.
- Celebrities commonly used in Pepsi endorsements include Bollywood stars, sports stars, and musicians from various countries around the world.
The document provides an overview and analysis of Johnson & Johnson's Baby products brand. It discusses the history and portfolio of Johnson & Johnson baby products. It then focuses its analysis on Johnson's Baby Shampoo, including the target customer profile, product categories, competitive landscape, brand positioning, marketing elements, and marketing communication activities. It concludes with a mental map of how customers perceive the Johnson's Baby Shampoo brand and a CBBE pyramid analysis.
This document outlines an integrated marketing communications plan for Red Bull to become the number one energy drink brand in the Korean market. It includes a situational analysis of the Korean energy drink market and Red Bull's position. A SWOT analysis and STP segmentation are presented. Integrated marketing objectives aim to increase market share among workers aged 30-50. The plan allocates budgets across advertising, sales promotion, public relations, events, and sponsorships with strategies like product placements, sampling events, sweepstakes, debates, and sports/e-sports sponsorships.
This document analyzes Dove shampoo consumers through social media analysis, consumer profiles, and a competitive analysis. Key findings show that brand loyalty and recommendations are major purchase drivers. Bottle size and price are also important evaluation criteria. Consumer satisfaction comes from Dove's smell and hair smoothness. Recommendations include continuing the real beauty campaign, addressing animal testing perceptions, and launching a green product line.
The document outlines strategies for a shoe manufacturing company to achieve the lowest production and distribution costs through economies of scale, best practices, and supply chain management. It recommends an aggressive approach of using high leverage through debt to grow quickly, corner the market through predatory pricing, and acquire excess manufacturing capacity from competitors to further lower costs and increase market share. Financially, it suggests managing equity, debt, stock purchases, and dividends to optimize returns while maintaining adequate credit ratings during the high growth phase.
Final Project Masters in Marketing Management. Case study dealing with the decline of Unilever's detergent category in the low-income segment in NE Brazil. Objective was to create and present a growth strategy and strategic marketing plan for the category, based on the facts presented in the case. Case Reference: Guimaraes, Pedro Pacheco and Pierre Chandon. Unilever in Brazil: Marketing Strategies for Low-Income Consumers. INSEAD. (2007)
The document discusses Little Creatures beer brand.
1) Little Creatures' strategy focuses on protecting its core strengths of high-quality product and unique brand culture.
2) The brand aims to make great beer and foster community through innovation, sustainability, and responsible enjoyment. Its objectives include international expansion and 20% annual profit growth.
3) An audit examines how internal and external forces impact the brand's objectives, including competition in the Australian beer market and implications of its ownership structure.
The document provides an analysis of Boat, an Indian electronics company. It discusses Boat's business model, competitive advantages, strategies, and recent financial performance. Specifically, it notes that Boat focuses on design, affordability, and brand building. It has a strong distribution network and loyal customer base. However, Boat faces challenges from rising costs and supply chain issues that impacted its cash flow. Overall, the document performs a comprehensive strategic analysis of Boat's industry, competitors, and financials.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
The document outlines the marketing mix strategy for a new coconut water product called "DHAB". Key elements of the marketing mix include:
- The product brand is called "DHAB" with a vision of providing natural coconut water. The packaging will be in bottles and aluminum cans with a 6-month shelf life.
- Pricing will be 50 taka for a 500ml bottle and 80 taka for a 1000ml bottle, with cans priced at 60 taka for 250ml. This is competitive with similar products.
- Promotion will include TV, newspaper, billboard ads as well as radio, sales promotions, sales forces, public relations and digital marketing.
- Distribution will utilize
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Natasha Singh, VP of global marketing for Espoir Cosmetics, proposes sponsoring an upcoming movie to launch a new product line globally. However, the regional marketing heads disagree with Singh's global strategy. The Europe head argues each region requires customization. The Eastern Europe head prefers local beauty contests rather than movies. The South Asia head cites fast-changing consumer habits and cultural differences making a global approach difficult. Faced with resistance, Singh and the CEO must determine the best approach balancing global branding with local responsiveness.
This was a group project done on a case study of Jones Blair. The goal of the project was to complete a market share assessment, a break even analysis, and identification of core competencies.
The document provides an action plan for Reed's VP of Marketing to grow market share from 14% to 16% in 2011. Key recommendations include: stopping dollar special promotions; increasing the sales target to $775 million; focusing on and increasing wallet share of the current target segment; maintaining brand positioning through quality products and customer experience; improving the product mix with more private labels and bundled products; increasing the customer base by 1% from a competitor; using promotions to increase loyalty and awareness; and maintaining current store locations without expansion. Justification is provided for focusing on the current customer segment, defending the brand position against competitors, and why certain competitors do not pose serious threats.
This document discusses Pemberton's launch of a new salty snack brand called Krispy Natural in the cracker market. It provides an overview of the US cracker industry and competitors. A marketing strategy is outlined which includes product, pricing, distribution and promotion plans. Test markets in Columbus and Southeast regions exceeded expectations in Columbus but saw limited growth in Southeast. The success in Columbus is attributed to promotional activities generating buzz, while resistance in Southeast may be due to discounts not being sustainable long term. Recommendations include further marketing in Southeast and tailoring the brand to different consumer needs.
BSG Strategy Game - Madaas Footwear PresentationAmmar Matter
Madaas is a footwear company that aims to be the global leader in quality and affordable footwear. Over the past 5 years, it has grown its total revenue significantly through focusing on superior quality, customer health, and worldwide reach. It follows a global best cost strategy and competes primarily with StarTrack across various markets. Going forward, Madaas plans to continue investing in product quality while maintaining competitive pricing to capture more market share, especially in internet and private label sales.
Suave is launching a new product line called Suave Professionals targeted at women ages 18-25 entering the professional workplace. The goal is to position Suave as providing salon-quality hair products at an affordable price. An integrated marketing campaign will utilize print ads, television commercials, outdoor advertising, and social media to grab the attention of this target market and communicate Suave Professionals' value proposition of great hair without the high cost. The budget will be allocated across these different channels to acquire new customers for Suave in this demographic.
Your Promotions Checklist - Everything You Need to Launch a Contest or Sweeps...Strutta
If you want to kickstart your marketing efforts with a social promotion that drives results, this handy checklist will allow you to do so quickly and easily. With a few simple decisions and items at the ready, you can launch your promotion today
Everyday, tips, tools, apps and best practices fly by in our social feeds, making it challenging to figure out what to invest time in. But there are a few timeless tools you should have in your arsenal that will make your job easier and your results better, even as the latest bells and whistles sail on by
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
In this simple Facebook marketing guide for Food and Beverage brands, you'll find the following:
1. How to audit your Facebook Page in 20 seconds
2. How to assess your current situation
3. How to set a solid Facebook marketing strategy and calendar
4. Which promotions to run for your objectives
5. Examples and case studies from savvy non profits
6. Tips and best practices for success
From Strutta, your 'Enter to Win' contest and social media promotion experts. Facebook Preferred Marketing Developers.
This document discusses the importance of setting SMART sales objectives and the process for doing so. It outlines quantitative factors to consider like sales trends, market size, and budget/profit. Qualitative factors include economic conditions, competition, and organizational personality. The process involves setting individual objectives using macro, micro, and expense-plus approaches, reconciling them, and adjusting based on qualitative factors. The objectives should be specific, measurable, achievable, realistic, and time-bound to help achieve overall corporate and divisional goals.
Sales objectives are targets for how much of a product or service a company aims to sell. They should be specific, measurable, achievable, realistic, and time-bound (SMART). Multiple quantitative and qualitative factors should be considered when setting sales objectives. Quantitative factors include historical sales trends, market potential, and budget/profit projections. Qualitative factors include economic conditions, competition, and the company's mission. Sales objectives can be set using outside macro analysis of total market sales and projected market share, inside micro analysis of past company sales trends, or expense-plus analysis of required sales to cover costs and profits. The objectives should then be reconciled and adjusted based on qualitative factors. Sales forecasts help implement the objectives and can utilize
The popularity of the english languageАнжела Козак
Over 300 million people speak English worldwide. It is an official language of many international organizations like the UN and IOC. English is also a state language in many countries.
Great Britain has a population of 64 million, 97% of whom speak English as their first language. London is the capital and political/economic center. Great Britain was historically a great power.
The United States was formed from 13 British colonies along the East Coast. On July 4, 1776 they declared independence from Britain. Today the US has 50 states and Washington DC, with English spoken as a first language by 80% of residents.
Canada was originally colonized by France but later came under British rule until independence in the 20th
Final Project Masters in Marketing Management. Case study dealing with the decline of Unilever's detergent category in the low-income segment in NE Brazil. Objective was to create and present a growth strategy and strategic marketing plan for the category, based on the facts presented in the case. Case Reference: Guimaraes, Pedro Pacheco and Pierre Chandon. Unilever in Brazil: Marketing Strategies for Low-Income Consumers. INSEAD. (2007)
The document discusses Little Creatures beer brand.
1) Little Creatures' strategy focuses on protecting its core strengths of high-quality product and unique brand culture.
2) The brand aims to make great beer and foster community through innovation, sustainability, and responsible enjoyment. Its objectives include international expansion and 20% annual profit growth.
3) An audit examines how internal and external forces impact the brand's objectives, including competition in the Australian beer market and implications of its ownership structure.
The document provides an analysis of Boat, an Indian electronics company. It discusses Boat's business model, competitive advantages, strategies, and recent financial performance. Specifically, it notes that Boat focuses on design, affordability, and brand building. It has a strong distribution network and loyal customer base. However, Boat faces challenges from rising costs and supply chain issues that impacted its cash flow. Overall, the document performs a comprehensive strategic analysis of Boat's industry, competitors, and financials.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
The document outlines the marketing mix strategy for a new coconut water product called "DHAB". Key elements of the marketing mix include:
- The product brand is called "DHAB" with a vision of providing natural coconut water. The packaging will be in bottles and aluminum cans with a 6-month shelf life.
- Pricing will be 50 taka for a 500ml bottle and 80 taka for a 1000ml bottle, with cans priced at 60 taka for 250ml. This is competitive with similar products.
- Promotion will include TV, newspaper, billboard ads as well as radio, sales promotions, sales forces, public relations and digital marketing.
- Distribution will utilize
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Natasha Singh, VP of global marketing for Espoir Cosmetics, proposes sponsoring an upcoming movie to launch a new product line globally. However, the regional marketing heads disagree with Singh's global strategy. The Europe head argues each region requires customization. The Eastern Europe head prefers local beauty contests rather than movies. The South Asia head cites fast-changing consumer habits and cultural differences making a global approach difficult. Faced with resistance, Singh and the CEO must determine the best approach balancing global branding with local responsiveness.
This was a group project done on a case study of Jones Blair. The goal of the project was to complete a market share assessment, a break even analysis, and identification of core competencies.
The document provides an action plan for Reed's VP of Marketing to grow market share from 14% to 16% in 2011. Key recommendations include: stopping dollar special promotions; increasing the sales target to $775 million; focusing on and increasing wallet share of the current target segment; maintaining brand positioning through quality products and customer experience; improving the product mix with more private labels and bundled products; increasing the customer base by 1% from a competitor; using promotions to increase loyalty and awareness; and maintaining current store locations without expansion. Justification is provided for focusing on the current customer segment, defending the brand position against competitors, and why certain competitors do not pose serious threats.
This document discusses Pemberton's launch of a new salty snack brand called Krispy Natural in the cracker market. It provides an overview of the US cracker industry and competitors. A marketing strategy is outlined which includes product, pricing, distribution and promotion plans. Test markets in Columbus and Southeast regions exceeded expectations in Columbus but saw limited growth in Southeast. The success in Columbus is attributed to promotional activities generating buzz, while resistance in Southeast may be due to discounts not being sustainable long term. Recommendations include further marketing in Southeast and tailoring the brand to different consumer needs.
BSG Strategy Game - Madaas Footwear PresentationAmmar Matter
Madaas is a footwear company that aims to be the global leader in quality and affordable footwear. Over the past 5 years, it has grown its total revenue significantly through focusing on superior quality, customer health, and worldwide reach. It follows a global best cost strategy and competes primarily with StarTrack across various markets. Going forward, Madaas plans to continue investing in product quality while maintaining competitive pricing to capture more market share, especially in internet and private label sales.
Suave is launching a new product line called Suave Professionals targeted at women ages 18-25 entering the professional workplace. The goal is to position Suave as providing salon-quality hair products at an affordable price. An integrated marketing campaign will utilize print ads, television commercials, outdoor advertising, and social media to grab the attention of this target market and communicate Suave Professionals' value proposition of great hair without the high cost. The budget will be allocated across these different channels to acquire new customers for Suave in this demographic.
Your Promotions Checklist - Everything You Need to Launch a Contest or Sweeps...Strutta
If you want to kickstart your marketing efforts with a social promotion that drives results, this handy checklist will allow you to do so quickly and easily. With a few simple decisions and items at the ready, you can launch your promotion today
Everyday, tips, tools, apps and best practices fly by in our social feeds, making it challenging to figure out what to invest time in. But there are a few timeless tools you should have in your arsenal that will make your job easier and your results better, even as the latest bells and whistles sail on by
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
In this simple Facebook marketing guide for Food and Beverage brands, you'll find the following:
1. How to audit your Facebook Page in 20 seconds
2. How to assess your current situation
3. How to set a solid Facebook marketing strategy and calendar
4. Which promotions to run for your objectives
5. Examples and case studies from savvy non profits
6. Tips and best practices for success
From Strutta, your 'Enter to Win' contest and social media promotion experts. Facebook Preferred Marketing Developers.
This document discusses the importance of setting SMART sales objectives and the process for doing so. It outlines quantitative factors to consider like sales trends, market size, and budget/profit. Qualitative factors include economic conditions, competition, and organizational personality. The process involves setting individual objectives using macro, micro, and expense-plus approaches, reconciling them, and adjusting based on qualitative factors. The objectives should be specific, measurable, achievable, realistic, and time-bound to help achieve overall corporate and divisional goals.
Sales objectives are targets for how much of a product or service a company aims to sell. They should be specific, measurable, achievable, realistic, and time-bound (SMART). Multiple quantitative and qualitative factors should be considered when setting sales objectives. Quantitative factors include historical sales trends, market potential, and budget/profit projections. Qualitative factors include economic conditions, competition, and the company's mission. Sales objectives can be set using outside macro analysis of total market sales and projected market share, inside micro analysis of past company sales trends, or expense-plus analysis of required sales to cover costs and profits. The objectives should then be reconciled and adjusted based on qualitative factors. Sales forecasts help implement the objectives and can utilize
The popularity of the english languageАнжела Козак
Over 300 million people speak English worldwide. It is an official language of many international organizations like the UN and IOC. English is also a state language in many countries.
Great Britain has a population of 64 million, 97% of whom speak English as their first language. London is the capital and political/economic center. Great Britain was historically a great power.
The United States was formed from 13 British colonies along the East Coast. On July 4, 1776 they declared independence from Britain. Today the US has 50 states and Washington DC, with English spoken as a first language by 80% of residents.
Canada was originally colonized by France but later came under British rule until independence in the 20th
The document discusses several security design principles for software including:
- Least privilege - Give users and processes only the minimum permissions needed to perform their tasks
- Defense in depth - Use multiple layers of security instead of just one
- Secure the weakest link - Focus on common weak points like passwords, firewalls, and buffer overflows
- Fail-safe stance - Assume failures will occur and plan for them by denying access by default if something fails
- Secure by default - Only enable necessary features and harden the system by disabling unnecessary services
- Simplicity - Complex software is more likely to have security holes, so keep it simple
- Usability - Design with security in mind by default so users don
الراتب الشهير للحبيب عبد الله بن علوي الحداد
"RATIB AL-HADDAD"
(Famous Litany of Imam 'Abdullah Al-Haddad)
REFLECTIONS: CONDUCTED BY
USTAZ ZHULKEFLEE HJ ISMAIL
LESSONS ON VARIOUS
DEVOTIONAL PRACTICES OF
“Qutb-al-Irshaad Imam ‘Abdullah ‘Alawi al-Haddad”
The document summarizes a two-day meeting held by UNV to mark the 10th anniversary of the International Year of Volunteers. Participants included national committees from 17 countries involved in commemorating IYV+10 and the European Year of Volunteering. The meeting objectives were to share information and practices, provide learning opportunities, and discuss volunteerism-related topics. A "Share Fair" allowed each country to present their work. Participants hoped to strengthen volunteer promotion, support for UN development goals, and policy influence through exchanging experiences. The meeting provided a forum for participants to network and continue supporting one another beyond IYV+10.
This short document does not contain any meaningful information to summarize in 3 sentences or less. It consists of random letters and symbols without any context.
This document provides a review of the book "When Genius Failed" by Roger Lowenstein. It summarizes the book, discusses the author and his background, describes the genesis and methodology used in writing the book. While it praises the research and storytelling, it also offers some criticism such as the author not being judicious enough and sacrificing details of investment strategies. Overall, the review concludes that despite some limitations, it is a well-researched book that provides lessons about risk management and is recommended reading.
Recorded on Thursday, April 12, 2012. This webinar is Part II of a two-part review of issues related to immigration, women, and children. It discusses situations involving immigration and family issues that may arise for non-citizen women and their children. It looks at situations such as non-citizen women with Canadian-born children, and sponsorship when relationships break down. Presenters are Tamar Witelson, Legal Director at The Metropolitan Action Committee on Violence Against Women and Children (METRAC) and Raoul Boulakia, a lawyer and certified specialist in Immigration, Refugee and Citizenship law. Those not already familiar with basic concepts related to immigration status should review Immigration, Women, and Children: Part I - Basic Concepts.
Watch an archived version at:
http://yourlegalrights.on.ca/webinar/immigration-women-and-children-part-ii-%E2%80%93-sample-situations
September 23, 2015 the Flagstaff CVB was honored by DMA West as a recipient of their "Best Idea" awards. As part of the honor, the CVB presented the #VisitCool and Flagstaff Cool Zone campaign at the annual Marketing Summit.
Most people cannot say - even to themselves - what their "Business Model" is S K "Bal" Palekar
Business models describe how a company selects customers, defines offerings, and captures profits. They can be described as "pipes" where the company controls materials and sells outputs, or "platforms" where members interact directly and the company takes commissions. Common business models include franchising, freemium, loyalty programs, low-cost/premium options, auctions, cooperatives, and networks that benefit from more users. Business models help communicate strategy and align actions to support the model.
The XY-LAO tablet is an ultra-thin 7-inch tablet that allows users to access the internet, email, photos, videos, and social networks. It has a high-resolution touchscreen, supports flash and video calling, and can run productivity apps, games, and ebooks. The tablet is small, lightweight, and easy to carry around for mobile use.
Este documento apresenta o trabalho de conclusão de curso de um bacharel em Direito da Universidade Federal de Santa Catarina sobre a abstrativização do controle difuso de constitucionalidade. O resumo expõe que o trabalho analisa a tendência recente do Supremo Tribunal Federal de conceder efeitos semelhantes aos do controle concentrado às decisões do controle difuso, como eficácia erga omnes e efeito vinculante. Além disso, o Supremo vem modulando os efeitos temporais dessas decisões. Casos como o da
The Silent Way is a language teaching method created by Caleb Gattegno that relies extensively on silence. It encourages student responses orally without direct instruction from the teacher. Teachers point to charts containing sounds and students are expected to pronounce them correctly. Students develop autonomy through self and peer correction. Rods, pictures, and word charts are used as teaching materials. While it promotes student interaction and independent learning, the method can confuse students and make progress evaluation difficult for teachers.
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
Ashley Northington is a public relations consultant and founder of DENOR Brands & Public Relations. She teaches a Facebook 101 class that covers an overview of Facebook and how to use it for business purposes. The class teaches students how to create personal and business Facebook accounts, share quality content, engage with groups, and leverage features like vanity URLs, calls to action, and boosting posts to grow their business on Facebook.
Facebook business strategies & techniques 12 8-10Julia Kinslow
Discover ways to promote your brand using Facebook pages. How to attract fans by beginningting with a strategy, defining your target audience, establishing clear objectives and measuring your progress.
Facebook Training Presentation for Social Media Synergy Session, includes how to set up a page and 5 ways to promote it using social media marketing. Presented Patsy Stewart and Ira Kaufman of Entwine Inc.
This document provides guidance on using social media to market a business. It discusses the importance of social media marketing and engaging customers. It recommends identifying your core customer base, being consistent in your branding, and being selective in the social media platforms you use. The document then provides specific tips for using LinkedIn, Facebook, and Twitter to market a business, including how to create pages/profiles, engage users, target messages, analyze results, and create effective content.
The document provides an overview of using Facebook for marketing purposes. It discusses key aspects of Facebook including profiles, pages, groups and privacy settings. It then outlines strategies for businesses to use Facebook including creating a page, posting regularly to engage fans, using events and ads to promote the page, and integrating Facebook with other online and offline channels. The presentation encourages businesses to be active on Facebook but also maintain a positive presence in line with Facebook's terms and guidelines.
This document provides an overview and guide for business influencers on Facebook. It discusses how Facebook can be used as a leadership platform to build trust with employees, customers, and stakeholders. The guide covers best practices for setting up and managing a Facebook page, developing content strategies, building an audience, and using key Facebook features and tools like video, 360 video, and mentions.
This document provides a social media how-to guide for members and locals. It discusses setting up accounts on major platforms like Facebook, Twitter, Instagram and Pinterest. It provides tips on creating engaging content like photos, videos, memes and infographics. The guide also discusses developing a communications strategy and smart goals, as well as measuring engagement through analytics. Key recommendations include scheduling posts, monitoring comments, and reviewing and revising strategies based on data.
The document provides a 5-step strategy for growing a business using Facebook:
1. Plan - Develop a blueprint with goals, key stakeholders, and metrics to measure success.
2. Profile - Create an online persona for your brand by defining values, personality, and tone.
3. Present - Develop branding, a communication strategy, and analyze your target audience.
4. Publish - Create high-quality content using a calendar, focusing on topics relevant to your niche and promoting products/services.
5. Promote - Drive traffic and engagement through competitions, influencers, and sharing content across multiple channels.
Advanced Community Engagement - Nonprofit Social Medialgdeaton
This document provides tips for nonprofits to maximize their use of social media for community engagement. It emphasizes that social media should complement an existing outreach strategy and lists potential outcomes like increasing awareness, attitudes, behaviors, and conditions. It recommends targeting key audiences, listening to stakeholders, building relationships through authentic engagement, positioning the nonprofit as an expert, advocating for issues, and using social media to drive traffic and donations.
This document provides a guide for business influencers on using Facebook effectively. It includes an overview of Facebook and its key metrics, how CEOs and other business leaders are using Facebook, and guidance on setting up a Facebook page, building an audience, developing content strategies, and engaging with followers. The guide emphasizes being authentic, strategic, relevant, consistent, and engaged in order to successfully connect with target audiences and shape conversations about a business or industry on Facebook.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
This document provides an overview of social media and tips for using platforms like Facebook and LinkedIn for business purposes. It discusses how to create Facebook fan pages and LinkedIn profiles, engage communities on these sites, and develop social media marketing strategies and policies. The key takeaways are how social networking allows businesses to connect with customers, build their brand, and participate in online conversations. Guidelines are also presented for appropriate social media use and content by employees representing their organizations.
Social Media - Marketing in the 21st CenturyRamsey Mohsen
This document discusses marketing in the 21st century and provides tips for social media success. It outlines five steps for an effective social media strategy: 1) set objectives, 2) define targets and personas, 3) set measurements, 4) plan content calendar, 5) try, learn and refine. Content is highlighted as the most important aspect of social media. Both opportunities and risks of social media are presented. The summary concludes by thanking the audience and inviting questions.
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1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
A Simple Guide for Non Profits Getting Started on Facebook
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Tina Hoang | Communications Manager - Strutta | @t1nah
2. CONTENTS
3 13 19
1 2 3
THE 20 SEC. ASSESSING THE SETTING YOUR
FB PAGE AUDIT SITUATION STRATEGY
24 35 39
4 5 6
YOUR FIRST EXAMPLES AND TIPS AND BEST
PROMOTIONS CASE STUDIES PRACTICES
4. When your Facebook Page is set up
properly, people who are searching for your
products or services find you and people
who are interested in what you have to say
like and recommend you.
Check for these 5 things on your Page to
make sure that you’re set up for success.
5. :02 :03
THE 20 SEC. Do you have a Do you have
FACEBOOK Facebook strong profile &
PAGE AUDIT username? cover photos?
Get a username See the guidelines
:05 :05 :05
Is your basic info
Does your Page Are you telling
complete and
look good? your story?
accurate?
Learn Page basics Timeline details and tips About Milestones
6. :02 If you don’t have a username on Facebook yet,
create one that is consistent across all of your
Do you have a social media channels (Twitter, YouTube,
LinkedIn, Pinterest, Instagram, etc) if possible to
Facebook make it super easy for people to find you on
username? their favorite social networks.
Note that you need at least 25 fans to get a
username. Secure yours as soon as possible!
facebook.com/strutta username
facebook.com/pages/strutta/14560640014 default
7. :03
Do you have
strong profile &
cover photos?
These two elements are the first things people see when they visit your page so you want
to make a strong impact to compel them to stay on your Page and interact with you.
At a glance, do you get a good sense of what your organization is about?
Use a logo as your profile picture (180 x 180 px) or something that most people would
identify as belonging to your brand and upload a cover photo (851 x 315 px) that
captures the essence of your brand and showcases your community, product, service, or
current promotion.
8. Make sure your cover photo follows Facebook’s Page
Guidelines! If you don't abide by the guidelines, you run
the risk of getting your Page suspended by Facebook.
Here’s a clever work-around
to Facebook’s rule of no calls
to action in cover photos - use
arrows and other visual cues.
Other don’ts:
• Contact information or
details that should go in
your About section
• Price or purchase
information such as ‘40% off’
9. :05
Is your basic info
complete and
accurate?
Make sure your category and details are accurate and don’t forget to include your
website, contact info, hours of operation and links to all of your social channels so
people can discover your page when searching, explore your properties to learn more
about you and connect with you without having to digging around.
People are familiar with Facebook’s layout and often look up organizations on
Facebook to get a quick snapshot what they’re about and to see if they’re active on
other social channels.
Don’t miss this opportunity to connect with people who are interested in your
organization across the entire social web!
10. :05
Scroll down your Page. Does it look
Does your Page good to you? You don’t have to be a
graphic designer to recognize a
look good? visual appeal.
Are you providing value through
information, education or
entertainment? Are you supporting
links and ideas with photos, videos
and other visual content?
Rich media tends to draw attention
more than simple text. According to
Facebook, posts including a photo
album, a picture or a video generate
about 180%, 120%, and 100% more
engagement than the average post,
respectively.
11. :05
Are you telling
your story?
Have you added milestones so people can see your organization’s history,
accomplishments and progress?
When was your organization founded? When did you hold your first event?
When did you win your last industry award?
Don't overlook this step as these details help to humanize your organization and
bring context to your cause. Add photos if possible to help paint the picture.
12. Your Facebook Page is now
set up for success and ready
to take on the world!
14. BEFORE YOU JUMP IN, MAKE SURE YOU...
1. KNOW YOUR STORY
2. KNOW YOUR AUDIENCE
3. KNOW YOUR SITUATION AND GOALS
15. 1. KNOW YOUR STORY
What is your unique voice and identity? Are you a local volunteer
organization or a global foundation? How can you bring your story to life
in a compelling, authentic, and personal way?
Be true to your organization and develop your social media persona. For
example, see MailChimp’s Voice and Tone guide.
16. 2. KNOW YOUR AUDIENCE
Who are your looking to connect with? How will they want to connect with
you? What content will be important to them: fundraisers or volunteer
events?
Developing accurate user personas is an incredibly important practice.
When you understand your target and look at your organization from their
perspective, you can make stronger decisions in marketing, and create a
much better user experience.
If you need help with this, see Hubspot’s template for creating user
personas.
17. 3. KNOW YOUR SITUATION AND GOALS
Analyze and summarize your current situation on Facebook. What’s
your existing Facebook presence like? What are some stats on the
current activity level and engagement on the Page? What are your
competitors doing? What are your goals, strengths, weaknesses,
opportunities and threats?
Recognizing your current situation, defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy.
18. COMMON OBJECTIVES EXAMPLE GOALS
1. Drive donations and fundraising efforts $100 in donations from FB this month
2. Generate brand/cause awareness Increase brand mentions by 10% today
3. Grow fan/follower base Get 100 new fans this quarter
4. Drive opt-in to newsletters Get 50 new sign-ups this month
5. Increase engagement and inspire action Get 5 volunteers sign up this week
Learn my community’s favorite local
6. Gain user data and insight newspaper so I can place ads
7. Collect consumer generated content Get 20 photos from community for use
in marketing materials
20. YOU’RE ON THE RIGHT TRACK
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
Now it’s time to tie it all together with a strategic
action plan. Given your resources, map out a
manageable plan and schedule.
21. GIVEN YOUR RESOURCES, WHAT LEVEL
OF ENGAGEMENT CAN YOU COMMIT TO?
LEVEL 1: PRESENT BUT REACTIVE
LEVEL 2: ACTIVE, INFORMATIVE & “INFOTAINING”
LEVEL 3: ENGAGING, EDUCATIONAL & ENTERTAINING
Who will manage Facebook? How much time do you
have to spend on social media activities? How often
will you post? What upcoming events and partners can
you tie promotions to?
22. LEVEL 1: PRESENT BUT REACTIVE
You have set up your Page for success but you don’t have the resources to be
active on Facebook. You appreciate the value of social media and reply quickly to
questions and messages received.
Your community knows that they can connect with you on Facebook as needed.
LEVEL 2: ACTIVE, INFORMATIVE & “INFOTAINING”
You’re set up for success, you know what’s going on in your industry and community
and share selective content on Facebook at least 1 to 2 times per week.
Your community knows that when you share something, it’s worth sharing.
LEVEL 3: ENGAGING, EDUCATIONAL & ENTERTAINING
You’re set up for success and engage daily on Facebook with your community.
You’re an industry leader and you’re all about community connections.
Your community looks to you for the latest news, events, diversions and fun.
23. Your Facebook strategy should take into
account everything we’ve covered so far and
have a healthy mix of content and promotions.
Create a plan for Facebook within your social
media plan and schedule - and stick to it!
Here’s a sample social media plan template
from Marketo and here’s a sample editorial
calendar from CMI.
25. Work with a Facebook Preferred Developer like
Strutta for your promotions and apps to make
sure your Page is in the clear.
Facebook’s Facebook's official Page guidelines
includes an entire section on what’s OK and not
OK for promotions. If you’re responsible for
strategy or content for a Facebook Page, you
need to be familiar with these guidelines.
Believe it or not, Facebook has a team dedicated
to monitoring and enforcing these policies, and
they are known to suspend Pages that don’t
follow the rules.
26. GO FOR IT!
No matter what your level of
engagement, we recommend getting
HIGH
your Facebook Page started with always-
on apps like a Welcome Page that links
NT
back to your website, Twitter and VIDEO
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YouTube apps... then work your way up
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Start with quick, simple promotions with a (RECIPE, ESSAY, ETC)
low barrier to entry to generate interest BASIC FORM “SWEEPSTAKES”
(like a polls and sweepstakes) and
graduate to more complex and involved LOW
promotions (like photo and video
contests) as you grow your audience
and engagement levels.
28. Create a warm and inviting entry that showcases your best
branded content and draws customers in a Welcome Page.
Whether you want to highlight your products, upcoming events
and promotions, or share your best content, our DIY builder
gives you the freedom to design, edit and launch branded apps
to help you reach your goals. Learn more.
COMMON OBJECTIVES FACEBOOK APP IDEAS
Share a story and Link to your donation
Drive donations and fundraising efforts page on your website
Generate brand/cause awareness Advertise your next event or fundraiser
and link to the RSVP page
Increase engagement and inspire action Create a gallery to celebrate your “Volunteer
of the Week” or share your Twitter feed
29. Show off your favorite videos, photos and content from all over
the social web to increase exposure, views and and likes with a
Media Gallery.
You can create a single app for each of your social channels
such as a Pinterest page or an all-in-one gallery that highlights
your top videos, photos and pins. Learn more.
COMMON OBJECTIVES FACEBOOK APP IDEAS
Generate brand/cause awareness Create a Media Gallery to share your latest
Instagram images
Increase engagement and inspire action Create a Media Gallery to showcase your
YouTube videos
30. Everyone likes a good deal. If you want to boost engagement,
coupons are one of the best ways to drive traffic to your site,
generate leads and increase sales.
In an instant, you can reward fans and convert them into paying
customers. Since our coupons have a unique tracking code, you
can easily measure the success of each promotion and test new
offers to enhance response rates. Learn more.
COMMON OBJECTIVES FACEBOOK APP IDEAS
Generate brand/cause awareness Partner with a brand and offer a coupon to
their services or products
Increase engagement and inspire action Offer an exclusive coupon to your Facebook
fans to your next event
Gain user data and insight Collect information in exchange for a
deal or coupon
31. If you are looking for more insight than what you can gather
from a basic poll, our form is the perfect application.
Collect valuable and useful data on prospective customers,
increase sign-ups and encourage Likes. Learn more.
COMMON OBJECTIVES FACEBOOK APP IDEAS
Drive opt-ins to newsletters Create a newsletter or volunteer
sign up form
Grow fan/follower base Partner with a brand or event and do a
fan-only sweepstakes or giveaway
Collect information in exchange for
Gain user data and insight access to exclusive content
32. Need feedback on that new logo? Wondering which product
feature you should roll out next? Poll your fans and find out
what your community really thinks using our customizable
voting gallery app.
Photos and videos are more engaging than text and a great way
to attract the attention of your fans. Upload content and invite
your audience to vote for their favorites. Learn more.
COMMON OBJECTIVES FACEBOOK APP IDEAS
Have your community vote up ideas for
Generate brand/cause awareness next project or initiative
Increase engagement and inspire action Partner with a brand or event and do a
sweepstakes or giveaway
Gain user data and insight Get to know what your community likes and
dislikes through polls
34. Log in at strutta.com
to test drive our apps
for free.
Go to Dashboard
to build and manage
your promotions
Go to Settings to
manage your account
and subscription
36. FIVE HOLE FOR FOOD
This savvy #struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page.
37. THOUGHT FOR FOOD
Thought for Food, a program developed
to inspire new ideas and bold
approaches to tackle the world's food
issues, used Strutta's Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page.
38. See more promotion examples and
case studies from non profit organizations
40. BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence.
1. START WITH WHO YOU KNOW
2. LEVERAGE YOUR EXISTING ASSETS & CHANNELS
3. CROSS-PROMOTE TO REACH MORE PEOPLE
4. RUN ADS AND SPONSORED STORIES
41. THE BASICS OF POSTING
• Stick to your voice and persona
• Post succinct messages (100 - 250 characters
see 60%+ more likes, comments and shares)
• Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
• Include a photo album, a picture or a video in
your posts (they generate about 180%, 120%,
and 100% more engagement than the average
post, respectively)
42. SIX TIPS TO HELP YOU CONNECT + ENGAGE
1 BE PERSONAL AND CONVERSATIONAL
Use a first person voice and get your audience involved with open-ended questions
2 SHARE CONTENT WORTH SHARING
Post exclusive and curated content, breaking news, and emotional stories
3 SPREAD THE WORD
Include your Page username (fb.com/username) in your emails, newsletters and marketing collateral
4 USE VISUALS
Photos and videos in status updates to draw attention and increase engagement
5 BE ACTIVE IN YOUR COMMUNITY
Give back to supporters and partners by highlighting their content and tagging them in posts
6 EXTEND FACEBOOK TO YOUR SITE
Provide engaging social experiences on your blog or website and use Facebook’s plugins
43. LEARN & GROW: METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level, post-level and advertising metrics
What day of the week most people visit?
Which posts were the most engaging?
Benchmark and improve
44. The great thing about marketing on Facebook (and
social media) is that you can connect with your
community, see results and collect feedback in real-
time. Learn what works and what doesn’t work and
continually improve.
Deploy strategically.
Test immediately.
Adapt quickly.
Have fun!
45. FACEBOOK RESOURCES FOR NON PROFITS
Facebook
Create a username for your Page
Facebook Page and promotion guidelines
Facebook Help
Non Profits on Facebook
Facebook for Non Profits Guide
Sample social media plan template
Sample editorial calendar
Strutta
Set up your Page for a promotion
Resources and FAQs
Welcome Page Builder Guide
Voting Gallery Builder Guide
Media Gallery Builder Guide
Coupon Builder Guide
Mighty Apps Builder Guide
Examples
10 non profit and charity contest ideas
46. THANK YOU!
let me know if you have any questions
STRUTTA
strutta.com | Facebook.com/strutta | @strutta | 1.877.477.5717
Tina Hoang | tina@strutta.com | Communications Manager | @t1nah