major donors presentation

1. Hitch Hikers Guide to Major Donors © Pareto Fundraising 2008 Presented by Sean Triner

2. The Big Picture Overall Fundraising Strategy Government Trusts & foundations Individuals – Long term growth Bequests / Legacies Major Donors Regular Giving Consider Corporate & Events The Giving Constituency Consider Associations, groups © Pareto Fundraising 2008

4. Growth from Individuals © Pareto Fundraising 2008 £ 96.2m

5. GBP£26m GBP£12.8m © Pareto Fundraising 2008

6. 2006 charitable giving USA Individuals GBP£ 222.89 75.6% Foundations GBP£18.2 12.4% Bequests GBP£11.4 7.8% Corporations GBP£6.37 4.3% Source: Giving USA Foundation™ © Pareto Fundraising 2008 Total = $295.02 billion ( £147.891 billion)

7. Source and © Charities Aid Foundation, Charity Trends 2005 - highlights

8. Source and © Charities Aid Foundation, UK Giving 04/05

9. Source and © Charities Aid Foundation, Charity Trends 2005 - highlights

10. © Pareto Fundraising 2008

11. The Seven Steps or... Major Donors: Next Year © Pareto Fundraising 2008

12. © Pareto Fundraising 2008 Most major donor programs don’t work

13. Because… Too busy to call… No suitable prospects… Don’t know how much to ask for… No one on board will ask… CEO should ask this one… We don’t know enough about our prospects… Timing… No major donor fundraiser… Need to build a relationship… © Pareto Fundraising 2008

14. © Pareto Fundraising 2008

15. © Pareto Fundraising May 2008

16. © Pareto Fundraising 2008

17. Prospects People © Pareto Fundraising 2008 Projects

18. Key Points © Pareto Fundraising 2008

19. Identifying major donors © Pareto Fundraising 2008

20. © Pareto Fundraising 2008

21. Communicating © Pareto Fundraising 2008

22. Case for support © Pareto Fundraising 2008

23. © Pareto Fundraising 2008

24. Effective communications © Pareto Fundraising 2008

25. © Pareto Fundraising 2008

26. © Pareto Fundraising 2008

27. © Pareto Fundraising 2008

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29. © Pareto Fundraising 2008

30. © Pareto Fundraising 2008

31. Asking © Pareto Fundraising 2008

32. © Pareto Fundraising 2008 Who When How

33. Tell your story © Pareto Fundraising 2008

34. Follow up © Pareto Fundraising 2008

35. © Pareto Fundraising 2008

36. © Pareto Fundraising 2008

37. Thank you! © Pareto Fundraising 2008

38. The Pareto Group exists to make the world a better place, by expanding the not-for-profit sector's capacity worldwide to ensure as many beneficiaries are helped as possible. We encourage you to share this document but do ask that should you decided to use any of the information in a presentation beyond your organisation that you first email us on [email_address] © Pareto Fundraising 2008