SlideShare a Scribd company logo
1 of 31
Download to read offline
How to Amplify Your Paid & Earned
                    Social Media with Storify

                                       It’s all about storytelling




twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
Biography
      Xavier Damman
      Co-founder / CEO
      Storify
      xdamman@storify.com
      @xdamman




twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
Agenda
      1. The problem

      2. The solution

      3. What is Storify and
         how to use it?

      4. Examples

      5. More to read



twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
Social media disappears off
       of streams


   •     Social media flows by quickly and is forgotten

   •     Nobody remembers what people/companies said yesterday

   •     Nobody remembers what other people have said about you
         yesterday




twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
Only the people connected to your
       brand, see your content


   •     Only the people who are already converted to your brand,
         who are already following you, will receive your paid SM
         content.

   •     As a user, I can only see what the people I follow say about
         your brand / campaign.




twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
Tell stories instead


   •     Create rich narratives and amplify your customers’ voices

   •     Highlight social media content that users would not have
         discovered

   •     Be agnostic - leverage content from across the web and
         social platforms to tell a cohesive story

   •     Stories last and are SEO and SMO optimized



twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
What is Storify?




                                               ~ DEMO ~


twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
cocacola
                                                  Cheer on #TeamUSA to London! Even better – say it on our Times Sq.
                                                  billboard today, 11am-2pm ET http://cokeurl.com/
                                                  tisq #CheersTeamCoke
                                                                                                     promoted




October 2012 - confidential - xavier@storify.com
Some examples




twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
All stories are social
                                                                     1,500 +y
‣   News
    Collect reports from the ground                                  s tories a da
    reported on social media, live blogging

‣   Events
    Conferences, sports, concerts, personal
    events (weddings, parties)

‣   Debates
    Curate conversations, publish the highlights

‣   Memes
    Curate and publish highlights of a trending
    meme

‣   Content Marketing
    Curate the views from experts in your industry

‣   Micro sites
    Show the social momentum around
    a product launch




          January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
Our users




twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
The leader in publishing social media



 22 of the top 25
U.S. news sites use




 January 2013 - confidential - xavier@storify.com
Major brands, politicians and NGOs
                        use dsdasds




January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
More to read




twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
October 2012 - confidential - xavier@storify.com
October 2012 - confidential - xavier@storify.com
October 2012 - confidential - xavier@storify.com
Thank You!
                                      xdamman@storify.com
                                          @xdamman




twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com

More Related Content

Viewers also liked

Prueba de lenguaje y comunicación poesía
Prueba de lenguaje y comunicación  poesíaPrueba de lenguaje y comunicación  poesía
Prueba de lenguaje y comunicación poesíaAndrea Mellado
 
Acento diacritico- clase miércoles
Acento diacritico- clase miércolesAcento diacritico- clase miércoles
Acento diacritico- clase miércolesAndrea Mellado
 
Storify for business and vip
Storify for business and vipStorify for business and vip
Storify for business and vipStorify
 
Zzzzzzzzz
ZzzzzzzzzZzzzzzzzz
Zzzzzzzzzalraef
 
Biomass final p.7
Biomass final p.7Biomass final p.7
Biomass final p.7jgeorgitis
 
Curation de contenus en entreprises : outil de e-reputation et de marketing d...
Curation de contenus en entreprises : outil de e-reputation et de marketing d...Curation de contenus en entreprises : outil de e-reputation et de marketing d...
Curation de contenus en entreprises : outil de e-reputation et de marketing d...echangeurba
 
Comment démarrer sur Storify (et ses successeurs).
Comment démarrer sur Storify (et ses successeurs).Comment démarrer sur Storify (et ses successeurs).
Comment démarrer sur Storify (et ses successeurs).Anto Rfk
 
CN4 - Les réseaux sociaux, c'est mieux à plusieurs
CN4 - Les réseaux sociaux, c'est mieux à plusieursCN4 - Les réseaux sociaux, c'est mieux à plusieurs
CN4 - Les réseaux sociaux, c'est mieux à plusieursCap'Com
 
How can charities use Storify?
How can charities use Storify?How can charities use Storify?
How can charities use Storify?Electric Putty
 
Storify - amplify the voices that matter
Storify - amplify the voices that matterStorify - amplify the voices that matter
Storify - amplify the voices that matterXavier Damman
 
ما هو الإبداع
ما هو الإبداعما هو الإبداع
ما هو الإبداعalraef
 

Viewers also liked (19)

Prueba de lenguaje y comunicación poesía
Prueba de lenguaje y comunicación  poesíaPrueba de lenguaje y comunicación  poesía
Prueba de lenguaje y comunicación poesía
 
Acento diacritico- clase miércoles
Acento diacritico- clase miércolesAcento diacritico- clase miércoles
Acento diacritico- clase miércoles
 
Storify for business and vip
Storify for business and vipStorify for business and vip
Storify for business and vip
 
Zzzzzzzzz
ZzzzzzzzzZzzzzzzzz
Zzzzzzzzz
 
Eiffel
EiffelEiffel
Eiffel
 
Biomass final p.7
Biomass final p.7Biomass final p.7
Biomass final p.7
 
Storify
StorifyStorify
Storify
 
Storify It!
Storify It!Storify It!
Storify It!
 
How to Storify
How to StorifyHow to Storify
How to Storify
 
How to use Storify to Curate Social Media
How to use Storify to Curate Social MediaHow to use Storify to Curate Social Media
How to use Storify to Curate Social Media
 
Caregiving blausteinq10
Caregiving blausteinq10Caregiving blausteinq10
Caregiving blausteinq10
 
Curation de contenus en entreprises : outil de e-reputation et de marketing d...
Curation de contenus en entreprises : outil de e-reputation et de marketing d...Curation de contenus en entreprises : outil de e-reputation et de marketing d...
Curation de contenus en entreprises : outil de e-reputation et de marketing d...
 
Comment démarrer sur Storify (et ses successeurs).
Comment démarrer sur Storify (et ses successeurs).Comment démarrer sur Storify (et ses successeurs).
Comment démarrer sur Storify (et ses successeurs).
 
How to use Storify
How to use StorifyHow to use Storify
How to use Storify
 
CN4 - Les réseaux sociaux, c'est mieux à plusieurs
CN4 - Les réseaux sociaux, c'est mieux à plusieursCN4 - Les réseaux sociaux, c'est mieux à plusieurs
CN4 - Les réseaux sociaux, c'est mieux à plusieurs
 
How can charities use Storify?
How can charities use Storify?How can charities use Storify?
How can charities use Storify?
 
Storify - amplify the voices that matter
Storify - amplify the voices that matterStorify - amplify the voices that matter
Storify - amplify the voices that matter
 
RajivKumarRewards
RajivKumarRewardsRajivKumarRewards
RajivKumarRewards
 
ما هو الإبداع
ما هو الإبداعما هو الإبداع
ما هو الإبداع
 

Similar to Storify Hootsuite-university

Slides for FE257: Marketing on the Internet
Slides for FE257: Marketing on the InternetSlides for FE257: Marketing on the Internet
Slides for FE257: Marketing on the InternetStephanie Wiriahardja
 
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C Resourceful Nonprofit
 
HootSuite Enterprise Christof
HootSuite Enterprise Christof HootSuite Enterprise Christof
HootSuite Enterprise Christof HootChristof
 
HootSuite Enterprise
HootSuite EnterpriseHootSuite Enterprise
HootSuite EnterpriseHootChristof
 
Socialising your brand online: Media Skills Network
Socialising your brand online: Media Skills NetworkSocialising your brand online: Media Skills Network
Socialising your brand online: Media Skills NetworkSarah Allen Consulting
 
Social Media 2014: Engaging and Building Relationships (PA Media Group)
Social Media 2014:  Engaging and Building Relationships (PA Media Group) Social Media 2014:  Engaging and Building Relationships (PA Media Group)
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
 
Twitter For Education and Private Schools - Webinar 10/23/12
Twitter For Education and Private Schools - Webinar 10/23/12Twitter For Education and Private Schools - Webinar 10/23/12
Twitter For Education and Private Schools - Webinar 10/23/12Evolving SEO
 
Social Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewSocial Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewDebbie Friez
 
Social Media: Taking It to the Next Level - Business application
Social Media: Taking It to the Next Level - Business applicationSocial Media: Taking It to the Next Level - Business application
Social Media: Taking It to the Next Level - Business applicationCindy Royal
 
Social Media in the Real World
Social Media in the Real WorldSocial Media in the Real World
Social Media in the Real Worldmastermaq
 
Using Social Media for your own Professional Development
Using Social Media for your own Professional DevelopmentUsing Social Media for your own Professional Development
Using Social Media for your own Professional DevelopmentSue Tucker
 
Meetopolis Education Business Lunch
Meetopolis Education Business LunchMeetopolis Education Business Lunch
Meetopolis Education Business LunchGerrit Heijkoop
 
Using Twitter For Marketing And Outreach
Using Twitter For Marketing And OutreachUsing Twitter For Marketing And Outreach
Using Twitter For Marketing And OutreachAndy Burkhardt
 
Plp powerpoint
Plp powerpointPlp powerpoint
Plp powerpointhlcaldwell
 
Twitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR ToolboxTwitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
 
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
 
social media marketing tools presentation
social media marketing tools presentationsocial media marketing tools presentation
social media marketing tools presentationJulie Penner
 
Using Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopUsing Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopALATechSource
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015   amy neumann at tri-c 2Social media 101 in 2015   amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2Resourceful Nonprofit
 

Similar to Storify Hootsuite-university (20)

Slides for FE257: Marketing on the Internet
Slides for FE257: Marketing on the InternetSlides for FE257: Marketing on the Internet
Slides for FE257: Marketing on the Internet
 
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
 
HootSuite Enterprise Christof
HootSuite Enterprise Christof HootSuite Enterprise Christof
HootSuite Enterprise Christof
 
HootSuite Enterprise
HootSuite EnterpriseHootSuite Enterprise
HootSuite Enterprise
 
Socialising your brand online: Media Skills Network
Socialising your brand online: Media Skills NetworkSocialising your brand online: Media Skills Network
Socialising your brand online: Media Skills Network
 
Social Media 2014: Engaging and Building Relationships (PA Media Group)
Social Media 2014:  Engaging and Building Relationships (PA Media Group) Social Media 2014:  Engaging and Building Relationships (PA Media Group)
Social Media 2014: Engaging and Building Relationships (PA Media Group)
 
Twitter For Education and Private Schools - Webinar 10/23/12
Twitter For Education and Private Schools - Webinar 10/23/12Twitter For Education and Private Schools - Webinar 10/23/12
Twitter For Education and Private Schools - Webinar 10/23/12
 
Social Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewSocial Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's New
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp
 
Social Media: Taking It to the Next Level - Business application
Social Media: Taking It to the Next Level - Business applicationSocial Media: Taking It to the Next Level - Business application
Social Media: Taking It to the Next Level - Business application
 
Social Media in the Real World
Social Media in the Real WorldSocial Media in the Real World
Social Media in the Real World
 
Using Social Media for your own Professional Development
Using Social Media for your own Professional DevelopmentUsing Social Media for your own Professional Development
Using Social Media for your own Professional Development
 
Meetopolis Education Business Lunch
Meetopolis Education Business LunchMeetopolis Education Business Lunch
Meetopolis Education Business Lunch
 
Using Twitter For Marketing And Outreach
Using Twitter For Marketing And OutreachUsing Twitter For Marketing And Outreach
Using Twitter For Marketing And Outreach
 
Plp powerpoint
Plp powerpointPlp powerpoint
Plp powerpoint
 
Twitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR ToolboxTwitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR Toolbox
 
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
 
social media marketing tools presentation
social media marketing tools presentationsocial media marketing tools presentation
social media marketing tools presentation
 
Using Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopUsing Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach Workshop
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015   amy neumann at tri-c 2Social media 101 in 2015   amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2
 

Recently uploaded

HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 

Recently uploaded (20)

HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 

Storify Hootsuite-university

  • 1. How to Amplify Your Paid & Earned Social Media with Storify It’s all about storytelling twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 2. Biography Xavier Damman Co-founder / CEO Storify xdamman@storify.com @xdamman twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 3. Agenda 1. The problem 2. The solution 3. What is Storify and how to use it? 4. Examples 5. More to read twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 4. Social media disappears off of streams • Social media flows by quickly and is forgotten • Nobody remembers what people/companies said yesterday • Nobody remembers what other people have said about you yesterday twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 5. Only the people connected to your brand, see your content • Only the people who are already converted to your brand, who are already following you, will receive your paid SM content. • As a user, I can only see what the people I follow say about your brand / campaign. twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 6. Tell stories instead • Create rich narratives and amplify your customers’ voices • Highlight social media content that users would not have discovered • Be agnostic - leverage content from across the web and social platforms to tell a cohesive story • Stories last and are SEO and SMO optimized twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 7. What is Storify? ~ DEMO ~ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 8. cocacola Cheer on #TeamUSA to London! Even better – say it on our Times Sq. billboard today, 11am-2pm ET http://cokeurl.com/ tisq #CheersTeamCoke promoted October 2012 - confidential - xavier@storify.com
  • 9. Some examples twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 10. All stories are social 1,500 +y ‣ News Collect reports from the ground s tories a da reported on social media, live blogging ‣ Events Conferences, sports, concerts, personal events (weddings, parties) ‣ Debates Curate conversations, publish the highlights ‣ Memes Curate and publish highlights of a trending meme ‣ Content Marketing Curate the views from experts in your industry ‣ Micro sites Show the social momentum around a product launch January 2013 - confidential - xavier@storify.com
  • 11. January 2013 - confidential - xavier@storify.com
  • 12. January 2013 - confidential - xavier@storify.com
  • 13. January 2013 - confidential - xavier@storify.com
  • 14. January 2013 - confidential - xavier@storify.com
  • 15. January 2013 - confidential - xavier@storify.com
  • 16. January 2013 - confidential - xavier@storify.com
  • 17. January 2013 - confidential - xavier@storify.com
  • 18. January 2013 - confidential - xavier@storify.com
  • 19. January 2013 - confidential - xavier@storify.com
  • 20. January 2013 - confidential - xavier@storify.com
  • 21. January 2013 - confidential - xavier@storify.com
  • 22. January 2013 - confidential - xavier@storify.com
  • 23. Our users twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 24. The leader in publishing social media 22 of the top 25 U.S. news sites use January 2013 - confidential - xavier@storify.com
  • 25. Major brands, politicians and NGOs use dsdasds January 2013 - confidential - xavier@storify.com
  • 26. January 2013 - confidential - xavier@storify.com
  • 27. More to read twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 28. October 2012 - confidential - xavier@storify.com
  • 29. October 2012 - confidential - xavier@storify.com
  • 30. October 2012 - confidential - xavier@storify.com
  • 31. Thank You! xdamman@storify.com @xdamman twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com