Out of Control? Managing our digital reputations

out of control? m anaging our digital reputations Dr Steven Warburton, King’s College London http://liquidlearning.org http://www.rhizomeproject.org ORT’09 16 February 2009

“ As I try (and leave) more and more environments I am depositing small identity artifacts that I can no longer track and I am feeling like I am fracturing my identity more and more along the way.” http://camplesegroup.com/blog/?p=1203 Cole Camplese

context
digital identity – what is it and why is it important?
can we control effectively facets of our digital identity?

digital ID and LLL
Statement 1: One of the cornerstones for individuals wanting to build sustainable lifelong learning strategies (including movement within the workplace) has been (the promise of) the ability to build an effective online identity.
One that acts as a node or central place for building a digital persona and aggregating digital traces allowing one to present oneself effectively to transitions both educational and employment related.

digital ID and social media
Statement 2: Fundamental changes in our relationship with the Internet have been driven by new social software tools and services and lowered barriers to connectivity.
This democratisation of electronic content production means that individuals can now publish, comment on and tag material at negligible cost.

digital ID and visibility
Statement 3: The effect has been to massively increase the visibility of digital identities and shift their construction outside of the control of any one person. Identity has become not only (1) what one says about oneself , but also (2) all that is said about one by others and (3) ones activity in any electronic exchange with both human and with intelligent agents .
Today it is virtually impossible to remain at the margins of digital life and the production of an online identity.

the complexity of identity
self as internal
self as viewed by others
the self in relation to knowledge and discourse
the self as a body
what does this self look like - a concept, a story, an image or an associative network or community?
‘ digital identity’ … a technologically mediated instantiation of the self and can be formed from any available electronic data that references ‘you’

scope ID, fixed digital self, mutable Digital identity landscape: what are online identities and how are they implemented? Identity literacies and competencies: How do we create online identities and the rhetoric of the self? Functional identities in use: Online identities, what for? What is the spectrum of identity related transactions (LLL)? Interactions between live identities: How identities interact? Social, ethical and security dimensions themes 1 to 4 (below)

performance

digital identities
digital identities are performed across a variety of electronic spaces – leveraging a number of differing services and comprise both structured and unstructured data transactions
often resulting in the creation of distributed, proliferating digital selves
there is no ‘single view’, only multiple partial perspectives
we cannot always control the context
we have become curators of the self
often performing for an unknown audience and unable to separate the ‘front-stage’ from the ‘back-stage’

re-performance

http://www.le-tigre.net/Marc-L.html

“ Bon annniversaire, Marc. Le 5 décembre 2008, tu fêteras tes vingt-neuf ans. Tu permets qu’on se tutoie, Marc ? Tu ne me connais pas, c’est vrai. Mais moi, je te connais très bien. C’est sur toi qu’est tombée la (mal)chance d’être le premier portrait Google du Tigre. Une rubrique toute simple : on prend un anonyme et on raconte sa vie grâce à toutes les traces qu’il a laissées, volontairement ou non sur Internet. Comment ça, un message se cache derrière l’idée de cette rubrique? Évidemment: l’idée qu’on ne fait pas vraiment attention aux informations privées disponibles sur Internet, et que, une fois synthétisées, elles prennent soudain un relief inquiétant … Mais c’est pour la bonne cause; et puis, après tout, c’est de ta faute tu n’avais qu’à faire attention.” Happy Birthday Marc. On the 5 th December 2008 you will be 29. Do you mind if I call you Marc? You don’t know me, that’s true. But me, I know you very well. It falls on you the (bad)luck of being the first ‘Tigre’ Google portrait. It is a simple rubric: find an anonymous person and tell the story of their life using all the traces they have left voluntarily, or not, on the internet. … But it is for a good cause; and anyway, after all, it is your fault: all you had to do was pay attention.

the role of identity in career progression

job search: diversification
active job searching – matching profile to role specification
social networking – leveraging social spaces
ego-branding – using personal technologies
Source: Kite project report 2008

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand … the CEO of Me Inc. The brand called you http://tinyurl.com/3dwlu8/ http://www.slideshare.net/tijs/personal-branding-09-presentation

a level playing field? http://uk.youtube.com/watch?v=FUyjOE3oNrY Problem 1: not everyone has the necessary set of skills to brand themselves effectively. Problem 2: profiles can be mashed up and re-aggregated by ‘others’ cf. ‘re-performance’

fighting for control
digital literacy
e-Portfolio tools
Personal Learning Environment
personal aggregators (e.g. Netvibes)
leverage professional networking services e.g. LinkedIn
create authoritative sources e.g ClaimID
deploy reputation management tools e.g. naymz, iKarma, opinity
standardised format e.g curriculum vitae

a proof of concept identity may not be a CV and a CV is not online identity BUT it is a key component in identity transactions related to education and work addresses control, management and user-centric* presentation of the self background of increasing use of blogs, plug-ins, widgets *this is an approach also adopted by the ‘H-Resume’ project

a user-centric model
own space to hold CV; control of personal data
user can customise presentation and create different views on the data sensitive to the target audience
fully compliant with HR-XML staffing exchange standards
export in multiple formats (xhtml, pdf, odt, doc)
one to many publishing model
links to a blog and evidence of performance
can be widgetised and communicate with professional networking service e.g. LinkedIn

conclusions PERSONAL PROFESSIONAL PUBLIC PRIVATE
Controlling the contextual overlaps.
Maintain coherent selves for appropriate audiences.
Developing both social and technical solutions.
Digital Identities What I say about myself. What others say about me. The interactions of my digital data with machines. Informal Formal

participate: resources, events and information http://www.rhizomeproject.org Steven Warburton Margarita Perez-Garcia Graham Attwell

Out of Control? Managing our digital reputations

by Steven Warburton

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 3

Statistics

Out of Control? Managing our digital reputations Presentation Transcript