Listen to the  audio:<br />Canada: 416-800-9293<br />United Kingdom: +44 (0) 161 660 8220<br />United States: +1 516 453 0...
Yawn-proof Your e-Learning without Busting the Bank <br />
What we do:<br />
June 17 - Using Scenarios in eLearning to Keep it Real<br />July 22 - Rapid eLearning – Where is it now?  Where is it head...
www.kineo.com/mykineo<br />
Stephen Walsh<br />Cammy Bean<br />
Join the conversation (we can’t hear you, but we can read!)<br />Type Your Questions Here<br />http://meetingwords.com/67y...
Yawn-proof Your e-Learning without Busting the Bank <br />
How long have you been creating eLearning?<br /><ul><li>I haven’t created any yet (that’s why I’m here!)
0.1-1 years
2-5 years
6-10 years
10+ years</li></li></ul><li>How much time do you typically have to turn around an eLearning course? (select the most typic...
5-8 weeks
2-4 months
Schedule? We do it until it’s right.</li></li></ul><li>Top Tips for Yawn-proofing<br />
Top Tip:  Get their attention.<br />
Case Study:  The Vacation Policy<br />“In keeping with the overall control environment and to ensure compliance with inter...
Do you typically include a slide upfront that details the specific learning objectives of the course?<br /><ul><li>Yes
No</li></li></ul><li>I object, sir!<br />
Top Tip: Object to learning objectives.<br />
Traditional objectives<br />As a result of attending this session you will be able to:<br />Identify three case studies of...
Set direction<br />
Set direction<br />
Set direction<br />
Top Tip:  Get the best stories.<br />
Do you enjoy writing assessment questions?<br /><ul><li>Yes, I find it an engaging exercise.
No, I absolutely dread writing questions.
I make other people do it so I don’t have to.</li></li></ul><li>
Top Tip: Make it hurt so good.<br />
“If I had to live my life again, I'd make the same mistakes, only sooner.”<br />~ Tallulah Bankhead<br />
“If I'd had more time, I would have written a shorter letter.”<br />Mark Twain<br />Blaise Pascal<br />T.S. Eliot<br />
Top Tip: Less is more.<br />
Top Tip: Make the graphics count.<br />
Top Tip: Think outside the course!<br />
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Kineo design hour yawn proofing your e learning

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Best practices for creating engagine eLearning on a budget.

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  • Finding yourself a bit bored with the e-Learning you&apos;ve been creating lately? Looking to jazz up your e-Learning courses, but don&apos;t have the resources to create a 3-D immersive learning game that can be delivered on your iPhone? Need to get your content turned around fast – but without sacrificing engagement?In this session, you’ll explore strategies and tips for creating quality e-Learning in a rapid timeframe without busting the bank. You&apos;ll see examples of incoming content received from clients, discuss the approach to rapid design, and talk about some of the specific strategies you can use to maximize engagement with minimal investment. Participants are encouraged to bring sample projects that you&apos;re “stuck” on. We&apos;ll look at these as a group, and strategize some approaches together. Please contact the presenters in advance if you&apos;d like us to work on your project during the session.In this session, you will learn:How to apply simple instructional strategies to spice up your learning design  Techniques for rapid instructional design  Ten tips for engaging your learners Have I got your attention? what marketing can teach us       Making great mistakes - scenarios in action Listen carefully - pointers for podcastsExtending your reach - online tutoring made easyWhat&apos;s your story? Narrative in eLearning  Liven up your learning objectives!Tear down visual wallpaper...Short and sharp – what does the learner REALLY need to walk away with. Can you boil it down to 3-5 key points?Make it memorable (elearning legend of the airplane story and Michael Allen...who has actually seen that presentation? Who has heard about it? OK – that’s memorable!)Think outside the box – besides creating this learning event (this “course”) what else can you do to engage your learners?
  • Steve
  • Started in 2005, now 60+ staff, $10M RevenueOffices in Boston, Chicago, (U.S.)Brighton, Sheffield (U.K.)Israel2008 WinnersUS blended learning solution of the yearUK e-learning company of the yearUK rapid e-learning awards
  • Finding yourself a bit bored with the e-Learning you&apos;ve been creating lately? Looking to jazz up your e-Learning courses, but don&apos;t have the resources to create a 3-D immersive learning game that can be delivered on your iPhone? Need to get your content turned around fast – but without sacrificing engagement?In this session, you’ll explore strategies and tips for creating quality e-Learning in a rapid timeframe without busting the bank. You&apos;ll see examples of incoming content received from clients, discuss the approach to rapid design, and talk about some of the specific strategies you can use to maximize engagement with minimal investment. Participants are encouraged to bring sample projects that you&apos;re “stuck” on. We&apos;ll look at these as a group, and strategize some approaches together. Please contact the presenters in advance if you&apos;d like us to work on your project during the session.In this session, you will learn:How to apply simple instructional strategies to spice up your learning design  Techniques for rapid instructional design  Ten tips for engaging your learners Have I got your attention? what marketing can teach us       Making great mistakes - scenarios in action Listen carefully - pointers for podcastsExtending your reach - online tutoring made easyWhat&apos;s your story? Narrative in eLearning  Liven up your learning objectives!Tear down visual wallpaper...Short and sharp – what does the learner REALLY need to walk away with. Can you boil it down to 3-5 key points?Make it memorable (elearning legend of the airplane story and Michael Allen...who has actually seen that presentation? Who has heard about it? OK – that’s memorable!)Think outside the box – besides creating this learning event (this “course”) what else can you do to engage your learners?
  • We can broadly categorizse learning into these content types:Application of policies, processes and procedures Application of technical skillsApplication of soft skills (e.g. leadership and communication skills)Application of systems skillsWe can also categorize learners into:Low or no proficiency / prior knowledge in the subject matterAlready some proficiency or prior knowledge
  • We can broadly categorizse learning into these content types:Application of policies, processes and procedures Application of technical skillsApplication of soft skills (e.g. leadership and communication skills)Application of systems skillsWe can also categorize learners into:Low or no proficiency / prior knowledge in the subject matterAlready some proficiency or prior knowledge
  • Get their attention – right from the start.“Attention means you have directed the limited capacity of working memory to a few specific elements in the environment.” Ruth Clark in Evidence-Based Training Methods
  • Knowledge and Skill Builder model – we discussed this in our last Design Hour on Learning Models – but you can see it’s step 1.So what are some ways to focus attention and minimize distractions in what is inherently a passive experience (elearning)
  • Get the learner to sit up – make them DO something right away. Get straight into the action. Ask questions – this focuses the learner’s attention on what they don’t know – and presumably what you’re going to cover in the programFind the killer fact, stat, or quoteLead with a killer mistakeSome mistakes make such an impact on business performance that it’s worth highlighting them upfront to the learner. For example: “Did you know that 40% of our customers go elsewhere for services they would happily buy from us if they know we offered them?”
  • Ask provocative questions – turn things around in a surprising way. Rattle expectations a bit…Learn from the marketing team – strong visuals and text to hook the learner emotionally.ink to application share...http://www.kineo.com/showcase/file.php/30/age/index.htmlAs a first screen, it’s a very good attention grabber...Ask provocotavie questions.
  • We’ve all been handed a lengthyy PPT or dry source content to start from.
  • What We DidA demo...Wish you were here...about the vacation policy – the surprise is that if you don’t go on holiday, it suggests you’re up to no good. They want you to take vacations so they engatge you upfront.This also shows you what can go wrong – what happens when you don’t follow the policy? Peer pressure – everyone’s doing – these success stories show how people who’ve mastered this learning are now benefiting from it.(Some clients have told us, “people are bored with that risk thing – we see it in all of the compliance courses…” The peer pressure approach can be a good alternative. Or perhaps the utopian ideal if we all learn this…e.g. BIW scenario “In the ideal workplace…”)Tell a story – show the risk (Michael Allen’s famous plane crash example, which has now entered into the annals of eLearning legend. Who’s heard of it? Who’s actually seen the presentation? Who’s actually seen that eLearning?Can I show this demo – or just screen capture? (I could mask the screen capture...)all my points made at the elearning guild still stand though - got good reactions when they put it in front of target audience as a potential approach.[5:29:25 PM] Stephen Walsh: and the HR dept were nervous about the approach etc.
  • We can broadly categorizse learning into these content types:Application of policies, processes and procedures Application of technical skillsApplication of soft skills (e.g. leadership and communication skills)Application of systems skillsWe can also categorize learners into:Low or no proficiency / prior knowledge in the subject matterAlready some proficiency or prior knowledge
  • Most learners click NEXT on this slide.
  • You still need to define learning objectives But you can present them in a different way that isn’t didactic (Application share – need to do .flv or something .swf)Dealing with challenging behavior – the Victorian way...How did we do that filmstrip feel to it? Is that an animation overlay?[5:30:30 PM] Stephen Walsh: bit of flash animation overlaid[5:30:50 PM] Stephen Walsh: i think you can buy flash masking effec
  • BP continuous improvement – unconventional way of setting out what the module is about – AD and messages working together, it’s about a journey to improvement
  • Set direction via a menu. By using really clear wording – take it in, etc. The menu sets the direction for the whole program.
  • Effective menus to tell you where you’re going...
  • Get war stories from your best peopleGet true stories from your newer people (they still know what they didn’t know)You don’t need fancy equipment We recorded this with skype + audacity – both free UFI_ask the expert.swfWhen you click on these you just hear short audio – no moving video or flipping stills.Sometimes these are video – sometimes just audio with stills. (think flip video camera – even an iPod Nano/or iPhone now has video)
  • Do an .flv/.swf…Video and audio where it countsGuerilla approaches to shooting and audioFlip video for secret shopperSkype for expert interviews
  • We can broadly categorizse learning into these content types:Application of policies, processes and procedures Application of technical skillsApplication of soft skills (e.g. leadership and communication skills)Application of systems skillsWe can also categorize learners into:Low or no proficiency / prior knowledge in the subject matterAlready some proficiency or prior knowledge
  • Hurts so good
  • Hurts so good
  • Make more mistakes.Find the mistakes that hurt the mostKeep ‘em realPlay it outProvide useful feedback
  • Application share: Immerse them in a conextual setting – don’t just quiz them on the ‘facts’ – get them to put it to work.file:///C:/Documents%20and%20Settings/Cammy%20Bean/My%20Documents/Demos/MS%20Cafe/main.swf
  • Application shareShow mistakes and what you can learn from them…As part of your initial TNA – find out where people make the most common (or the most painful mistakes) – make that the focale point of your design.
  • Make it hard.
  • A little less conversation a little more action baby.Cut it to the bone and keep your text and audio lean, lean, lean. 30 seconds audio feels too long.Let’s look at the emotional impact we can make with just on screen text and images….
  • .mp4 on my C:Documents and SettingsCammy BeanMy DocumentsMy KineoDesign HourYawn Proof (I’ve cut out the HSBC logo)
  • We are all visual learners.Ruth Clark: “the most powerful tool to boost learning: Graphics!” (p. 77 – Evidence-Based Training Methods)“promote deeper learning by adding visuals to text.” (p. 83) but note that “decorative visuals” can actually depress learning. (p. 87) - -which is where it gets tough.
  • For example, is the aim of your visuals to grab attention? Or perhaps you want to use the visuals to tip a common idea on its head by using a recognisable image and altering it in some way or using it out of context.
  • Perhaps you want to use the visuals to tell a story, with text or without.Understanding when a visual is relevant? Is it a diagram that supports a workflow? (Note – these might be better for the novice than an expert who already has his/her own mental model of that work flow).Sometimes a picture can add emotional oomph – that has validity.
  • When designing your e-learning, think about the purpose of the graphics, as well as the purpose of your whole screen.In this screen, you might say that the coffee cup isn’t completely relevant, but think about the emotional connection and intimacy you’re creating with a topic.
  • Make graphics earn their placeComplement text, don’t fight itIn this example, the visual is interactive – so it not only earns it’s place but is essential!
  • Keep it relevant. Remember – use graphics that support the instructional.
  • Get it? “Think outside the bun?” – probably a very American-centric reference. In fact, I don’t even remember what it’s from – maybe Wendy’s?Create a learning campaignReach out with online support Call to action and don’t let goBuild in ways to sustain performanceMoodle’s good for this
  • What’s the final call to action – Call to action and don’t let gowhat was the point of the whole thing in the first place. What do you need to go out and do.
  • They’re coming to get you…Take the Call to Action and make it personal. In this case, a real-live manager will follow up with the learner…
  • More call to actions...with specific links to take the experience beyond the eLearning event...”beyond the course”
  • Using survey monkey to get calls to action
  • Space it out – create a campaign of events – emails, links, etc. – over a sustained period of time. Gentle nudges, short sharp eLearning bits to keep the concepts alive.
  • As a member of My Kineo, go get yourself a copy of our Insight Guide.
  • Steve – go off to My Kineo here and show where the resources are – rapid guide, stakeholder excel spreadsheet, the forum.We should put a scoping template up on My Kineo to help them get started…
  • Contact us!
  • Kineo design hour yawn proofing your e learning

    1. 1.
    2. 2. Listen to the audio:<br />Canada: 416-800-9293<br />United Kingdom: +44 (0) 161 660 8220<br />United States: +1 516 453 0014<br />Access Code: 549-800-542<br />Audio PIN: Shown after joining the Webinar<br />Webinar ID: 281-269-289<br />System Requirements:<br />Windows® Vista, XP Pro, XP Home, 2003 Server, 2000, 2000 Server<br />Mac OS® X 10.4 (Tiger®) or newer<br />
    3. 3. Yawn-proof Your e-Learning without Busting the Bank <br />
    4. 4. What we do:<br />
    5. 5. June 17 - Using Scenarios in eLearning to Keep it Real<br />July 22 - Rapid eLearning – Where is it now?  Where is it heading?<br />Register at: http://www.kineo.com/mykineo/<br />
    6. 6. www.kineo.com/mykineo<br />
    7. 7. Stephen Walsh<br />Cammy Bean<br />
    8. 8. Join the conversation (we can’t hear you, but we can read!)<br />Type Your Questions Here<br />http://meetingwords.com/67yVgqRoSm<br />or<br />
    9. 9. Yawn-proof Your e-Learning without Busting the Bank <br />
    10. 10. How long have you been creating eLearning?<br /><ul><li>I haven’t created any yet (that’s why I’m here!)
    11. 11. 0.1-1 years
    12. 12. 2-5 years
    13. 13. 6-10 years
    14. 14. 10+ years</li></li></ul><li>How much time do you typically have to turn around an eLearning course? (select the most typical scenario)<br /><ul><li>0-4 weeks
    15. 15. 5-8 weeks
    16. 16. 2-4 months
    17. 17. Schedule? We do it until it’s right.</li></li></ul><li>Top Tips for Yawn-proofing<br />
    18. 18.
    19. 19. Top Tip: Get their attention.<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23. Case Study: The Vacation Policy<br />“In keeping with the overall control environment and to ensure compliance with internal control guidelines issued by its regulators, AceFinancial has a Global Investment Bank Vacation Policy. In EMEA, the requirements of this policy (which are set out below) also apply to the Private Bank, AceFinancial Partners and the Chief Investment Office. TSS staff are required to comply with their own LOB policy. In summary, the policy requires certain employees in sensitive positions (“Designated Employees”) to be out of the office for a specified period of time each calendar year...”<br />
    24. 24.
    25. 25. Do you typically include a slide upfront that details the specific learning objectives of the course?<br /><ul><li>Yes
    26. 26. No</li></li></ul><li>I object, sir!<br />
    27. 27. Top Tip: Object to learning objectives.<br />
    28. 28. Traditional objectives<br />As a result of attending this session you will be able to:<br />Identify three case studies of Fortune 1000 companies who are successfully using social learning models<br />Define the three models of social learning and how these map to specific strategies and tools<br />Evaluate the pro's and con's of different social interventions as solutions to specific kinds of learning challenges<br />Describe their own personal experience in using social media as a practitioner<br />
    29. 29.
    30. 30. Set direction<br />
    31. 31. Set direction<br />
    32. 32. Set direction<br />
    33. 33.
    34. 34. Top Tip: Get the best stories.<br />
    35. 35.
    36. 36.
    37. 37. Do you enjoy writing assessment questions?<br /><ul><li>Yes, I find it an engaging exercise.
    38. 38. No, I absolutely dread writing questions.
    39. 39. I make other people do it so I don’t have to.</li></li></ul><li>
    40. 40. Top Tip: Make it hurt so good.<br />
    41. 41. “If I had to live my life again, I'd make the same mistakes, only sooner.”<br />~ Tallulah Bankhead<br />
    42. 42.
    43. 43.
    44. 44.
    45. 45. “If I'd had more time, I would have written a shorter letter.”<br />Mark Twain<br />Blaise Pascal<br />T.S. Eliot<br />
    46. 46. Top Tip: Less is more.<br />
    47. 47.
    48. 48.
    49. 49. Top Tip: Make the graphics count.<br />
    50. 50.
    51. 51.
    52. 52.
    53. 53.
    54. 54.
    55. 55.
    56. 56. Top Tip: Think outside the course!<br />
    57. 57.
    58. 58.
    59. 59.
    60. 60.
    61. 61.
    62. 62.
    63. 63. Space out<br />
    64. 64. Poll: <br />I learned something new today that I think I’ll try out on my next project!<br /><ul><li>Yes!
    65. 65. No. I knew all of this already.
    66. 66. Maybe. But I need to know more.</li></li></ul><li>
    67. 67. www.kineo.com/mykineo<br />
    68. 68. June 17 - Using Scenarios in eLearning to Keep it Real<br />July 22 - Rapid eLearning – Where is it now?  Where is it heading?<br />Register at: http://www.kineo.com/mykineo/<br />
    69. 69. stephen.walsh@kineo.com<br />cammy.bean@kineo.com<br />

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