The document proposes making their best-selling burger healthier by finding alternative components with fewer calories, fat, and carbohydrates. It compares the nutrition of their current bun and cheese to alternative options, showing the alternative has fewer calories, fat, and carbohydrates. Combining the alternative bun and cheese into a new burger recipe would result in a "Better Burger" with fewer total calories, fat, and carbohydrates than their current best seller.
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Better burger
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
12/4/2013
Elijah Altena
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3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
12/4/2013
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
Elijah Altena
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4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
12/4/2013
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
Elijah Altena
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5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Fat (g)
19
Better Burger
27
Best Seller
0
12/4/2013
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10
15
Elijah Altena
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25
30
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Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds. Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
