Facebook Parent-Child Process Overview & FAQ | Location3 MediaLocation3 Media
Do you have questions about the Facebook parent-child integration? Check out this helpful document, which provides an overview of the data management process, and answers common questions about admin roles, page posting capabilities and more.
For more information on Facebook management, contact Location3 Media at www.location3.com.
Facebook has a Global Pages management tool that helps companies across countries, better manager their various Facebook pages and presence. Our own Nathan Rome dives into more information about Facebook Global Pages
Facebook Marketing | Global Pages & Parent Child - Die Lösung von Facebook fü...Hutter Consult AG
Global Pages & Parent Child - Die Lösung von Facebook für globale und lokale Strategien. Vortrag von Thomas Hutter an der All Facebook Marketing Conference 2014
Facebook has launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages. And thereby, have the opportunity to understand fan behavior in one single place and for each page.
Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.
The purpose of the POV below is to:
1. discuss the implications of Facebook’s Global Page feature for brands,
2. provide strategies for how brands can leverage this new feature, and
3. provide suggestions in light of this announcement to make content management for Facebook more effective.
With Facebook Locations, you can connect and manage all your business locations on Facebook to power local Pages and local awareness ads (parent-child structure).
Digital Ecosystem Strategy via Marketing FunnelBea Atienza
Thinking by the Marketing Funnel helps strategists ensure that they are continuously driving awareness (through campaigns), consideration (throughout conversation) and conversion (through foundational assets).
InfiniGraph is strategic and interactive intelligence that accelerates customer engagement (likes, shares, retweets, clicks and comments) with brand content, enhances search ads, and extends your social reach in unprecedented ways - all within your own display media and marketing campaigns.
Facebook Parent-Child Process Overview & FAQ | Location3 MediaLocation3 Media
Do you have questions about the Facebook parent-child integration? Check out this helpful document, which provides an overview of the data management process, and answers common questions about admin roles, page posting capabilities and more.
For more information on Facebook management, contact Location3 Media at www.location3.com.
Facebook has a Global Pages management tool that helps companies across countries, better manager their various Facebook pages and presence. Our own Nathan Rome dives into more information about Facebook Global Pages
Facebook Marketing | Global Pages & Parent Child - Die Lösung von Facebook fü...Hutter Consult AG
Global Pages & Parent Child - Die Lösung von Facebook für globale und lokale Strategien. Vortrag von Thomas Hutter an der All Facebook Marketing Conference 2014
Facebook has launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages. And thereby, have the opportunity to understand fan behavior in one single place and for each page.
Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.
The purpose of the POV below is to:
1. discuss the implications of Facebook’s Global Page feature for brands,
2. provide strategies for how brands can leverage this new feature, and
3. provide suggestions in light of this announcement to make content management for Facebook more effective.
With Facebook Locations, you can connect and manage all your business locations on Facebook to power local Pages and local awareness ads (parent-child structure).
Digital Ecosystem Strategy via Marketing FunnelBea Atienza
Thinking by the Marketing Funnel helps strategists ensure that they are continuously driving awareness (through campaigns), consideration (throughout conversation) and conversion (through foundational assets).
InfiniGraph is strategic and interactive intelligence that accelerates customer engagement (likes, shares, retweets, clicks and comments) with brand content, enhances search ads, and extends your social reach in unprecedented ways - all within your own display media and marketing campaigns.
Technology Entrepreneurship Venture Lab Summer 2012 Class. Final Team Presentation developed by Aziz Ergashev, Kunal Tandon, and Adam Weiner.
Presentation provides an overview of Rally, our company we're currently developing to help you plan the moments that matter with the people that matter.
Facebook has launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages. And thereby, have the opportunity to understand fan behavior in one single place and for each page.
Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.
The purpose of the POV below is to:
1. discuss the implications of Facebook’s Global Page feature for brands,
2. provide strategies for how brands can leverage this new feature, and
3. provide suggestions in light of this announcement to make content management for Facebook more effective.
How Can Social CRM Drive Marketing Results, Richard Jones, Engage SciencesOur Social Times
This session will examine how marketing results can be supported by a Social CRM approach. Using experience gained from running 1000s of social media campaigns with brands such as Nokia, Stella Artois and Rakuten across more than 50 countries, Richard will discuss how it is Social CRM data that is beginning to shape the way brands approach social marketing programs.
After acquiring several geosocial networks, Facebook has launched Nearby, its own local search tool. Personalized search results are influenced by users’ friends’ check-ins, recommendations, and likes. This POV introduces Facebook Nearby and provides supplemental materials covering competitors like Foursquare and Yelp, as well as steps for brand implementation.
5 Tips for Making the Most of Local WebsitesBalihoo, Inc.
Local websites serve as the centralized landing pages through which all of the other local marketing tactics can be driven, tracked and measured. But, how do you get the most from your investment in local websites?
In this paper you will learn tips for making sure local websites perform and deliver the following benefits:
-Be found at the local search level
-Ensure search engines direct customers to the right place: YOUR brand or affiliate pages
-Deliver relevant content at the local level that is consistent with national campaigns
-Provide aggregated metrics for local marketing investments
At Facebook, everything we do is about making the world more open and connected. We think this has a profound impact on the way people communicate. We strive to find authentic ways for people to connect with one another as well as with businesses, brands and institutions they care about. These principles guide us when developing our tools and products for business. Our marketing products are constructed to
help people discover your brand through recommendations from their friends. Facebook Ads and Sponsored Stories allow you to leverage the relationships you have built with people to create word-of-mouth at scale.
In this guide, you’ll find an overview of these products, including production guidelines and policies.
Technology Entrepreneurship Venture Lab Summer 2012 Class. Final Team Presentation developed by Aziz Ergashev, Kunal Tandon, and Adam Weiner.
Presentation provides an overview of Rally, our company we're currently developing to help you plan the moments that matter with the people that matter.
Facebook has launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages. And thereby, have the opportunity to understand fan behavior in one single place and for each page.
Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.
The purpose of the POV below is to:
1. discuss the implications of Facebook’s Global Page feature for brands,
2. provide strategies for how brands can leverage this new feature, and
3. provide suggestions in light of this announcement to make content management for Facebook more effective.
How Can Social CRM Drive Marketing Results, Richard Jones, Engage SciencesOur Social Times
This session will examine how marketing results can be supported by a Social CRM approach. Using experience gained from running 1000s of social media campaigns with brands such as Nokia, Stella Artois and Rakuten across more than 50 countries, Richard will discuss how it is Social CRM data that is beginning to shape the way brands approach social marketing programs.
After acquiring several geosocial networks, Facebook has launched Nearby, its own local search tool. Personalized search results are influenced by users’ friends’ check-ins, recommendations, and likes. This POV introduces Facebook Nearby and provides supplemental materials covering competitors like Foursquare and Yelp, as well as steps for brand implementation.
5 Tips for Making the Most of Local WebsitesBalihoo, Inc.
Local websites serve as the centralized landing pages through which all of the other local marketing tactics can be driven, tracked and measured. But, how do you get the most from your investment in local websites?
In this paper you will learn tips for making sure local websites perform and deliver the following benefits:
-Be found at the local search level
-Ensure search engines direct customers to the right place: YOUR brand or affiliate pages
-Deliver relevant content at the local level that is consistent with national campaigns
-Provide aggregated metrics for local marketing investments
At Facebook, everything we do is about making the world more open and connected. We think this has a profound impact on the way people communicate. We strive to find authentic ways for people to connect with one another as well as with businesses, brands and institutions they care about. These principles guide us when developing our tools and products for business. Our marketing products are constructed to
help people discover your brand through recommendations from their friends. Facebook Ads and Sponsored Stories allow you to leverage the relationships you have built with people to create word-of-mouth at scale.
In this guide, you’ll find an overview of these products, including production guidelines and policies.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
4. Overview
Parent-Child: relationship between main Facebook brand Page “parent,”
and local location Pages,“child”
e.g. Applebee’s Page vs. Brooklyn Applebee’s Page
parent child 4
5. Overview
To connect local “child” Pages with main “parent” Pages, Facebook
includes a link below the name on child Pages back to parent Page
5
6. Overview
Likes & check-ins add up!
Check-ins and Likes from child Places or locations are
included in parent Page’s overall likes and check-ins
6
7. Locating a Child Page
1. Search Facebook for main parent Page
2.Visit LOCATIONS tab
3. Options:
enter Zip code into Bing-powered map,
or hover over location on map,
or select from drop down list 7
9. Why Parent-Child model matters for brands
Connects brick &
mortar stores
with larger brand
Manage
consistent
Easier to
messaging,
localize voice
logos, slogans,
deals
Can encourage
local ad spend
to gain more
fans/traffic
9
10. Why Parent-Child model matters for brands
Parent-child tool for Admins
Full control over children Places
(edit info, post or moderate content, change
settings, install apps)
View all children Places,
including store ID, address, Likes, check-ins
Admin can choose to make “Locations” tab visible
Not available to all brands
Need rep, 5 locations, ad spend
10
11. Why Parent-Child model matters for brands
Brands have more control!
Quickly remove questionable posts from local admins/fans
Monitor performance of child Pages - if local reps are active
Push changes to all Pages at once - settings, apps, content
Manage launch of contests or sweepstakes apps,
regionally or nationwide
11
12. Why Parent-Child model matters for fans
Easily locate
your local
store, hours,
address, etc.
Navigate Content can feel
between your personalized - find
local, relevant deals,
local location &
promos, coupons,
bigger brand contests
Potentially
engage with local
reps/employees
12
14. Formats to link Parent & Child Pages
A Apps on parent Page, with curated local content on custom local tab
B Apps on parent Page, with curated local content on custom local tab
that redirects fans to individual separate child Pages
C Individual separate child Pages from the corporate parent Page
14
15. A Apps: curated content in local tab
enter Zip code into custom tab active local tab or less active, but still relevant
15
16. A Apps: curated content in local tab
search for your local location provided w/local curated deals & specials
16
17. A Apps: curated content in local tab
set up an appointment through custom tab enter Zip code & book appointment 17
18. B Apps: curated content in local tab; redirects to child Pages
enter Zip code on local tab like-gate encourages fans to seamlessly redirects to a
like their local store seperate local store/child Page
18
19. C Individual parent & child Pages
or
search for local store active local child Page vs. stagnant local child Page
19
20. Vendors
Third Party tools for
management & content curation
20
21. Vendor Options
PARENT-CHILD MANAGEMENT TOOLS CONTENT CURATION TOOLS
Helps agency or brand to manage Parent Helps populate local tab with
Page & all smaller local Child Pages relevant info for fans
21
22. Parent-Child Model Management: Expion
Dashboard allows brand to control content/apps on all pages
Pre-populate calendars with assets for local Pages
Engagement dashboard; respond right in platform
Hierarchy of approvals
View competitor stats
22
23. Parent-Child Model Management: Hearsay Social
Brand can control messaging across all Pages
Empowers brands to choose either a HearSay
rep, an agency, or themselves to engage/
respond on Pages
Works across other social channels
Search for mentions or content of your brand
Robust analytics
Rogue page finder
23
24. Content to populate custom local tabs: Curation Station
Curates content across the web relevant to brand
Twitter Image of latest promo - Aggregates & pushes content from Twitter, blogs, RSS feeds,
Stream, like a big photo of the and websites to a customized tab
local Arby’s Fish Sandwich
tweets
Possible format could include carousel of local photos, videos
if possible
Helps create more personalized content on a local level
Photo:
fan in PHOTO PHOTO
local
Arby’s
Comp example of Local
module that agency would
Video - local fans at in-store event
provide Curation Station
to populate
24
25. Content to populate custom local tabs: Percolate
Curates content across the web relevant to brand
With Percolate, would need to build custom tab
Create keyword list for Percolate to identify
relevant content
25
27. Takeaways
BRAND BENEFITS
•Connects local stores w/larger brand
•Consistent messaging/app deployment
•Can localize voice
FAN BENEFITS
•Access to local info- hours, address
•Personalized content: deals, promos,
coupons
•Ability to easily visit Parent brand
27
28. Takeaways
3 WAYS TO APPROACH PARENT-CHILD
•Apps on Parent Page w/curated content within a local tab
•Apps on Parent Page w/curated content that redirect to child Page
•Separate Parent & Child Pages
THIRD PARTY VENDORS
•Management and creating/curating relevant local content
•Management tools: HearSay Social and Expion
•Content management tools: Curation Station and Percolate
27