Citroën carstore press release

1. PRESS RELEASE
CITROËN SERVICE PRESSE
6 RUE FRUCTIDOR 75835 PARIS CEDEX 17
TEL: +33 (0) 9 66 66 36 84 – service_presse@citroen.com – http/presse.citroen.com – citroen.com
Paris, 15 October 2015
CITROËN CARSTORE HEADING FOR E-COMMERCE CAPABILITY
CITROËN is extending its service coverage with an
upgrade to its car-search website, CITROËN
CARSTORE. Through a development that marks a
first step toward e-commerce capability, customers
can now reserve their chosen models directly online.
The CITROËN CARSTORE website (www.carstore.citroen.fr) already offered instant at-a-glance examination
and comparison of all new cars available from stock across the CITROËN dealer network. Customers could
select the cars that met their criteria and be put in touch with their local dealerships.
The new CITROËN CARSTORE upgrade goes a step further, enabling customers to reserve their cars in a
couple of clicks. The customer chooses a car, clicks on a “Reserve this car” button, specifies whether there’s a
trade-in involved, and registers a €250 deposit to seal the reservation.
The customer receives a confirmation email instantly, stating that the car will be reserved for three days (and
removed from the cars available list). The dealership then contacts the customer directly to make an
appointment.
Following in the footsteps of CITROËN Advisor (launched just a year ago, and already used by 25,000 e-
customers), CITROËN is developing its digital strategy to offer the closest possible match to its customers’
needs.
CITROËN CARSTORE offers customers a smooth, seamless, instant, uncomplicated and highly convenient
service fully in keeping with new consumer lifestyle patterns, open round-the-clock with a vast choice of around
15,000 vehicles.

2. CITROËN SERVICE PRESSE
6 RUE FRUCTIDOR 75835 PARIS CEDEX 17
TEL: +33 (0) 9 66 66 36 84 – service_presse@citroen.com – http/presse.citroen.com – citroen.com
www.carstore.citroen.fr
PRESS CONTACTS
Pierre-Yves Fouché - 33 (0) 1 58 79 73 25 – pierre-yves.fouche@mpsa.com
Alexandra Bérard - 33 (0) 6 83 84 36 81 – alexandra.berard@citroen.com
The CITROËN brand
CITROËN harnesses creative flair and technology to enhance well-being.
Since 1919 CITROËN has made a major contribution to putting cars within reach of the greatest number, providing
practical and purposeful answers to the questions arising in each era. CITROËN cars today place a premium on design,
comfort and useful technology.
With 10,000 customer contact points and presence in over 90 countries, CITROËN sold 1,266,000 vehicles in 2013.
The brand has also amassed eight Constructors’ titles in the WRC and entered the WTCC in 2014.