1. THE WORLD IS FLAT IN
SCHOLARLY
PUBLISHING: A PRACTICAL
EXAMPLE OF GROWING JSTOR
PARTICIPATION IN TURKEY
Bruce Heterick, Vice President, JSTOR | Portico
Email: bruce.heterick@ithaka.org
Twitter: @heterick
2. JSTOR IN 2015
9,400+ participating institutions in 170 countries
60% of participation originates from outside U.S.
~50% penetration in worldwide higher education
institutions
3. WHY FOCUS ON TURKEY?
First participant in 1999; slow growth thru 2004
Emerging economy; negotiating full membership
with EU – strategic goal of government
Strong usage from small participation base
Good size higher education system with strong
government backing (166 institutions)
Higher education system growing – at least 60 new
institutions in past decade – some public, some
private
5. JSTOR IN TURKEY (2005-2011)
Gov’t funding given to a few institutions to license
JSTOR collections; preference to work through the
Anatolian University Libraries Consortium (ANKOS)
Started working with ANKOS in 2005; big bump in
participation (9 institutions, 25 new collections in
first year)
New participation continued to grow nicely through
2011
7. JSTOR IN TURKEY (2011-2014)
Attended first ANKOS meeting in 2011; immediate
new participation and collections licensed from
existing participants following attendance
Decided to engage with a licensing agent at end of
2012
next to India, strongest revenue potential in MEIA;
significant participation interest
Language barriers
RFP issued; EazySolutions selected; begin in
earnest in early 2013; have been helpful in
awareness-building, relationship-building
10. BENEFITS AND CHALLENGES WORKING WITH AN
AGENT
Benefits Challenges
• Local representation signals that
the country or region is important
to your organization
• Support
• Building Awareness
• Cultural and market expertise
• Existing personal relationships
• Setting Expectations
• Tracking and Reporting
• Adopting the
organizational mission
• Competing demands
• Managing individuals that
don’t report to you
