04092013 competitivestrategies maryrosemuccie


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SSP Webinar Competitive Strategies for Launching or Repositioning your Publication - Mary Rose Muccie Presentation

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04092013 competitivestrategies maryrosemuccie

  1. 1. Strategic Considerationsfor Launching orRepositioning a JournalMary Rose MuccieDirector, Current Journals ProgramJSTOR
  2. 2.  Growth in the number of scholarly journals described invarious forums as “exponential,” “explosive,” “extreme,”“egregious,” etc. Some stats Estimated 50M+ scholarly research articles in existence1 ~1200% increase in number of journals included in the ScienceCitation Index , 1964-20092 ~59% increase in number of journals included in the SocialScience Citation Index , 1998-20092The Landscape1Arif E.Jinha, Article 50 million: an estimate of the number of scholarly articles in existence.Learned Publishing, 23(2010) , pp. 258-263.2Peder Olesen Larsen and Markus von Ins, The rate of growth in scientific publication and thedecline in coverage provided by Science Citation Index. Scientometrics, 84 (2010), pp. 575–603.
  3. 3.  Couple this with the decline in institutional libraryacquisitions budgets State-funded institutions particularly hard hit Per the 2012 EBSCO Library Collections and Budgeting TrendsSurvey (Feb 2012) of 395 academic libraries 69% had reduced or flat budgets that year 52% expect flat budgets next year 22% expect reduced budgets next year Cuts will come from print journals (80%), p+e journals(63%), print books (55%)3The Landscape3http://lj.libraryjournal.com/2012/04/funding/coping-with-the-terrible-twins-periodicals-price-survey-2012/
  4. 4.  Why launch a journal? How might an existing journal be repositioned?Given All That…
  5. 5.  New fields are developing constantly Renewable Energy Engineering Sustainability Science Proteomics Social Learning Digital Culture and Communication Food and Energy Security Multi-scale Modeling and SimulationResearch Areas Are Growing
  6. 6.  Data on 4200 ScholarOne client journals shows significantincreases in submissions from 2005 to 20104 Overall submissions increased 215+% China: 484% increase India: 443.21% increase Japan: 127.50% increase US: 177.44% increase Relative portion from developing world increasing as well China: 6.1% of 2005 total subs; 11.3% of 2011 total India: 2.9% to 4.9% of total South Korea: 2.5% to 2.8% of total Iran: 0.7% to 2.1% of total Yet acceptance rates decreased by ~3%Submissions Are Increasing4http://scholarone.com/media/pdf/GlobalPublishing_WP.pdf
  7. 7.  Access models OA Subscription Hybrid Freemium Format and presentation Multimedia as content, not just as supplement User interaction Commentary, blogging, social features Post-publication peer reviewModels and Options Are Evolving
  8. 8.  Mission support Dissemination “This field is increasingly relevant in [Asia] [Africa] [the UK]and we need to get the information out.” Perception of publisher On the cutting edge, experimental, traditional Cost recovery Which costs?Goals Are Expanding
  9. 9.  Launching a new journal Charismatic and connected champion essential Build network of supporters at all levels Ensure a submission pipeline Set clear and realistic goals ID the business model No wishful thinking Considerations Is field mature enough to support new title? Is author base/content unique enough/separate enough tosupport new title? Is format/editorial model/publishing flow different enough towarrant new title?Launch or Reposition?
  10. 10.  Repositioning an existing journal Modify the editorial policy Change the editorial board Introduce new article types/sections/formats Market, promote, rinse, repeat Expect it to take a while to sink in Considerations Is field undergoing evolution rather than radical change? Will solicitation of papers in key areas of focus achievesustained expansion in new areas? Will changes in article types/sections/formats address newneeds? Is the journal brand strong enough to sustain acontent/format revamp or to support spin-off titles?Launch or Reposition?