Search Engine Optimization 101 - Sri Nagubandi


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An great in introduction to SEO Search Engine Optimization from Sri Nagubandi Please visit my site to download the deck.

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  • Hi,
    This is Rad, founder of SRI Tech SEO ( based in India. Our highly qualified and experienced team with varied domain knowledge and expertise to provide cutting edge solutions within a strict time line. We deliver quality solutions in a cost effective manner by utilizing the latest technologies. Our management practices provide customers confidentiality, timely delivery, quality and innovative solutions with a good return on investment. We have excellence in top technologies. We work many UK and USA based projects successfully since 6 Years. You can hire full time SEO expert individually or a team of dedicated SEO professionals for your SEO campaign at affordable price. I would like to inform you that there is no Google Penguin or Panda ranking penalty affect any of our projects during the Google Penguin, Panda updation. We do focus on quality work rather than quantity. We always do white hat SEO according to Google Penguin, Yahoo, MSN rules and regulation.

    Our Dedicated SEO Expert’s role:-

    Our SEO expert will work 8 hours per day and 5 days in a week. Total 160 Hours in a month.

    We will provide you mail and online chat ID of dedicated SEO expert so that they are contactable at all times.

    The SEO expert hired by you can work on 2 or more SEO projects simultaneously according to you.

    The person will be in your complete control. You can ask that person to do almost any thing like on page optimisation, link building, directory submission, content modification, article writing, article submission, social networking/bookmarking and so on.

    We do following work for promotion of your websites:

    Onpage (SEO)Optimization

    1. Keyword Research
    2. Title tags optimization
    3. Meta Description
    4. HTML Validation
    5. Image optimization
    6. Sitemap generation
    7. Robots.txt generation and optimization
    8. H1 tags optimization

    Offpage (SEO) optimization

    9. Article Marketing
    10. Press Release Marketing
    11. Theme based one way links from relevant sites
    12. Blog postings & blog comments in relevant blogs
    13. Forum postings in relevant high PR forums
    14. Link wheels
    15. Link Baiting
    16. Web 2.0 Submissions
    17. High PR directory submissions

    Social Media Optimization

    18. Social Bookmarks in High PR sites
    19. Facebook Like page promotion
    20. Twitter promotion

    If you require any SEO Report or SEO Work Details, I will send to you. For more details about price and samples contact me.

    Skype: radhey543
    Gtalk: radhasyam

    SRI Tech SEO
    +91 9556264525
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Search Engine Optimization 101 - Sri Nagubandi

  1. 1. SEO 101 PodCamp - Boston 2008 Internet Marketing Strategist [email_address] Twitter: SriNagubandi
  2. 2. Why SEO? Paid “Sponsored” Listings SEM Organic (or natural) Listings are the target for SEO The Golden Triangle About 70% of the clicks from most engines come from organic results!
  3. 3. What SEO Can Do <ul><li>SEO helps your target audience find you </li></ul><ul><li>SEO can help you attract highly qualified traffic </li></ul><ul><li>SEO can save you money; organic search results are free </li></ul><ul><li>SEO can help protect your online reputation (SERM) </li></ul>
  4. 4. Common SEO Myths <ul><li>It’s all about keyword tag </li></ul><ul><ul><li>Simply inserting keywords in the keyword meta tag will help list your site for that keyword </li></ul></ul><ul><ul><li>Meta tags are the most important factor in search engine rankings. </li></ul></ul><ul><li>It’s all about submission to search engines </li></ul><ul><ul><li>Using a program or service to &quot;Submit your site to 10,000 Search Engines&quot; is a good idea. </li></ul></ul><ul><li>It’s FAST and Guaranteed </li></ul><ul><ul><li>Your top ten search engine ranking can be guaranteed </li></ul></ul><ul><ul><li>Permanent Search Engine Positions and Rankings </li></ul></ul><ul><li>You Don't Have to Change Your Web Site </li></ul><ul><ul><li>You don't need to update your site to keep your rankings. </li></ul></ul><ul><ul><li>You can achieve higher rankings on a keyword without changing the code or content of the pages in your site. </li></ul></ul><ul><li>Search Engines hate me </li></ul><ul><li>Credit: John Shehata </li></ul>
  5. 5. What Makes SEO Work? <ul><li>On Page Factors </li></ul><ul><li>Content </li></ul><ul><li>Technology </li></ul><ul><li>Code </li></ul><ul><li>Off Page Factors </li></ul><ul><li>Back links </li></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Reputation </li></ul></ul>
  6. 6. Step One Find the Right Keywords
  7. 7. Find the Right Keywords <ul><li>Keyword Research: </li></ul><ul><ul><li>Identity what your target audience is searching for </li></ul></ul><ul><li>Use the right tools </li></ul><ul><ul><li>Your own analytics </li></ul></ul><ul><ul><li>Competitor Websites/Content </li></ul></ul><ul><ul><li>Google External Keyword Tool </li></ul></ul><ul><li>Quantify keyword popularity </li></ul><ul><li>Final selection process (2-5 keywords) </li></ul>
  8. 8. Step Two Write Great Content and Optimize it!
  9. 9. Content is King <ul><li>Write Great Content </li></ul><ul><li>Write Often </li></ul><ul><li>Update your content every quarter </li></ul><ul><li>Make your content engaging! </li></ul><ul><li>Engines want a great user experience </li></ul><ul><li>Users want to find exactly what they are searching </li></ul><ul><li>Optimize your content to provide a better experience for engines/users </li></ul>
  10. 10. Anatomy of a Page Meta Data Content Code Page Title Tags URL Structure Alt Tags Heading Tags Content
  11. 11. What to Optimize <ul><li>Primary Text </li></ul><ul><ul><li>Page Title Tag “Story headline” </li></ul></ul><ul><ul><li>Heading Tags <H1> - <H6> “story headline” </li></ul></ul><ul><ul><li>Body Text “Copy” and Opening Text “lead paragraph” </li></ul></ul><ul><ul><li>Special Text: strong and italic </li></ul></ul><ul><ul><li>Internal and Incoming Links Anchor text </li></ul></ul><ul><li>Secondary Text </li></ul><ul><ul><li>Description Meta Tag </li></ul></ul><ul><ul><li>Image File Name / Image Alt Text / Image Caption </li></ul></ul><ul><ul><li>Link Titles </li></ul></ul><ul><ul><li>URL File Names </li></ul></ul>
  12. 12. Top Content Ranking Factors <ul><li>Keyword Use in Title Tag </li></ul><ul><li>Keyword Use in H1-H6 Tag </li></ul><ul><li>Anchor Text of Links Within Your Site </li></ul><ul><li>Keyword Use in Body Text </li></ul>
  13. 13. Step Three Get Relevant Backlinks
  14. 14. Content is King, but links are the Queen of SEO
  15. 15. What is a “link”? <ul><li>Any direct hyperlink from any web site pointing to our web page </li></ul><ul><li>Typical link sources include: </li></ul><ul><ul><ul><li>Directories, web sites, blogs, news sites, social network sites, etc. </li></ul></ul></ul><ul><li>Backlink: </li></ul><ul><ul><li>Link from one site pointing to another. Backlinks are an important part of SEO, and should be relevant to the content of your site in order to be effective. In other words, a site with backlinks pointing to your page should have a similar theme to yours. </li></ul></ul><ul><li>Links have different values (weight) based on Link Popularity, Relevance and Reputation. </li></ul>Credit: John Shehata
  16. 16. Anchor Text <ul><li>Link Anchor Text, in incoming links, is very important when search engine determine the relevancy of any given page </li></ul><ul><li>Search engines use words that appear in links, Anchor Text, to a page to determine the content for that page. </li></ul><ul><li>Avoid using “Previous”, “Next”, “More” and “Click Here” links, be more descriptive. </li></ul><ul><li>Be Descriptive </li></ul>Credit: John Shehata
  17. 17. Key Link Building Factors <ul><li>Remember </li></ul><ul><ul><li>The more relevant, one-way backlinks to a page, the better it will rank </li></ul></ul><ul><ul><li>More backlinks = trusted site “Similar to citation in a book” </li></ul></ul><ul><ul><li>It is about Quality mainly, then Quantity </li></ul></ul><ul><ul><ul><li>Quality backlinks like .gov and .edu are priceless. </li></ul></ul></ul><ul><ul><ul><li>A few quality links will increase rankings more than many low quality backlinks. </li></ul></ul></ul><ul><ul><li>Paid text links are evil </li></ul></ul><ul><ul><ul><li>Don’t include paid/sponsored hard-coded links, always use a no-follow tag on paid links! </li></ul></ul></ul>Credit: John Shehata
  18. 18. Step Four Clear Road Block & Use WebMaster Tools
  19. 19. Can Spiders Get to Your Page? <ul><ul><li>Some technologies are not SEO friendly “Yet” </li></ul></ul><ul><ul><li>Spiders read the Source Code, if the text is not present in the source code, spiders can’t index it and hence it won’t be found in search engines </li></ul></ul><ul><ul><li>AJAX, Flash, etc. </li></ul></ul><ul><ul><li>The question to ask: What do you see when you disable cookies, JavaScript and graphics? Use Lynx/Text Browsers . </li></ul></ul>
  20. 20. Engine Web-Master Tools <ul><li>Google </li></ul><ul><li> </li></ul><ul><li>Yahoo </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>MSN </li></ul></ul><ul><ul><li> </li></ul></ul>
  21. 21. Engine Web-Master Tools <ul><li>Will: </li></ul><ul><li>Help you understand problems with your site </li></ul><ul><li>Help you understand how people search your site </li></ul><ul><li>Help you Remove URLs / Directories </li></ul><ul><li>Help you understand who and how sites link to your site </li></ul><ul><li>and much much more… </li></ul>
  22. 22. Submit an XML Sitemap <ul><li>Sitemaps are an easy way for </li></ul><ul><li>webmasters to inform search engines </li></ul><ul><li>about pages on their sites that are </li></ul><ul><li>available for crawling. In its simplest form, </li></ul><ul><li>a Sitemap is an XML file that lists URLs </li></ul><ul><li>for a site. </li></ul><ul><li>http://www.sitemaps.og </li></ul>
  23. 23. Reosurces <ul><li>Top SEO Ranking Factors - SeoMOZ </li></ul><ul><li>Official Google Webmaster Central Blog </li></ul><ul><li>SEO News - SEO Round Table </li></ul><ul><li>Web Site Grader </li></ul><ul><li> (XML Sitemaps) </li></ul><ul><ul><li>Free Sitemap Generator </li></ul></ul>
  24. 24. Keys to Success <ul><li>Put the user first </li></ul><ul><li>Write great content </li></ul><ul><li>Optimize but with the user in mind </li></ul><ul><li>Make sure the spiders are happy </li></ul><ul><li>Get relevant links! </li></ul><ul><li>Make sure you have Analytics </li></ul><ul><li>Keep learning - SEO changes every day! </li></ul>
  25. 25. Thank you <ul><li>Now give me a link! </li></ul><ul><ul><li>Please-) </li></ul></ul><ul><ul><li>Please link to </li></ul></ul><ul><ul><li>With the anchor text of: </li></ul></ul><ul><ul><li>Search Marketing Expert </li></ul></ul>