1. Bringing the Social Layer to Online
Gaming: Lessons Learnt
Sidney Mock – Chief Commercial Officer

2. Agenda
Going from
Introducing Casual to Learnings
Spil Games Social Gaming

3. Spil Games
in a nutshell…

4. Spil Games
• 3localized social gaming platforms
• 145 Million visitors per month
• Targeted to girls, teens and families

5. 2004

6. 2009
© SPIL GAMES

7. Built on a single recipe…

8. Strong local domains
Games.co.id
Gioco.it
Girlsgogames.com
Jeux.fr
Juegos.com
Jeu.fr
Spel.nlSpelletjes.nl
Ojogos.pt
Spela.se Gry.pl
Games.co.uk
Agame.comOjogos.com.br

9. 3 targeted propositions

10. True Cultural Localization

11. Simple, Easy & Free 2 Play
UseFind
Access

12. We were not engaging our users
socially

13. Spil’s ‘new’ growth
230
210
190
170
?
150
130
110 145
123
90
70 90
50
2008 2009 2011 2013
13

14. Casual  Social
How did we do it?

15. PLATFORMS We’ve built a social layer
Time on Site per User per Month (**)
7X
Source: (*) Spil Games Datawarehouse; (**) Google Analytics
Confidential Information Memorandum – 3. Proposition 15

16. …and connected our games to it

17. Social Features Creates Loyalty
9 online
>250k
>30 M friendships
per
profiles every
week
second
Create a profile! Create an Avatar Save Favorite Games Make Friends
>15
>500K
30K million
per
per hour each
week
month
Awards & High Scores Activity Feeds Create an Album Leave Comments

18. 30 Million Registered Players
3X
Create an Album
Non-registered Registered

19. Social game developers are interested in
alternatives to Facebook
• Largest community of like
minded social game players
• Marketing to our 140M user
group
• Unified Payment Service,
Community Management &
Localization
• Scalable solution

20. Good Games: Seeing Results

21. Plinga: Seeing Results
Scope:
Close to 130M
new game plays
Engagement:
Over 125K
transactions

22. Maintaining Loyalty
22

23. Learnings

24. What have we learned?
• Serious investments in technology, processes & skills
• Community management & customer support are key
• Finding a balance between gut feeling and data research!
• Local Payment Service with single user experience
24

25. What do we offer?
25
© SPIL GAMES

26. Thank you