1. Sophie Lunny
Mediahomework – the purge
Filmtrailer
thisshowsa scene fromthe purge trailer,showingthatthe charactersare distressedusingcloseup
shotson theirfaceswiththe womanlookingveryscared,thisshotshowsmostof the main
characters fromthe filmandcan helptomake the audience relate tothemandempathise with
them.The lowkeydark lightingmakesthe scene lookscarierandhelpstoemphasize the dangerin
the scene,the coloursare all dull and notbrightto give off a bad vibe,thisisconventionaltohorror
films.
Thisscene showsan establishingshotof the house thatthe filmissetin,itis an unconventional
settingfora horror filmasusuallytheyare scary oldabandonedhousesunlike thismodernhouse.
The lowkeylightingusedmakesthe image lookscarierandmore tense,withthe use of the lightson

2. Sophie Lunny
the house to drawattentiontoit and certainpartsfor the audience helpsthemtoknow where the
actionwill be happening.
thisscene showsmanyimagesof whatthe scary people are doingtothe charactersand theirhouse,
the scary people are wearingcostumesincludingmasksandoldclothinglike white dresses,this
makesitseemmore scary and sinisterandmore conventional tothe horrorgenre.There are a range
of shotsusedtomake more of a scary impacton the audience withclose ups,longshotandaction
shotsof all the scary characters to make the scene more tense andmake the dangerseemmore
real. Thisscene alsouseslowkeylightingwhichhelpstomake the activitieslookscarierasitis
conventional tohave lowkeylightingasmore scaryand bad thingshappeninthe dark.
Thisimage showswritingonthe wall inthe characters house whichwill buildupsuspenseasitis
writteninbloodwhichsignifiesviolence anddeathwhichare conventional tothe horrorgenre.

3. Sophie Lunny
Thisimage showsone of the maincharactersin the rightside of the shot,an onthe leftside withthe
focuspulledontothemis one of the scary maskedcharacters,the masksmake the bad people more
conventional andscary,the shotisalsoconventional asitisconventional tohave the good
characters lookingaroundinpartof a shot andthe badcharacters watchingthemfrombehindusing
focuspull withoutthe goodcharactersknowing.The womanalsohasa weaponwhichisagun to
helpmake the filmseem more realisticandmake itseemlike the charactersare inmore dangerso
have to protectthemselveswithweapons,thisisalsoconventional tothe horrorgenre.Thisimage
alsohas the use of lowkeylightingtohelpmake itmore tense andscary.
Thisimage isof the title of the film,italsouseslow keylightingtocarryon withthe tense tone of
the trailer,andthe coloursare contrastingwhichmakesthe writingstandoutevenmore.The
backgroundusedhelpstoshowthe storyline asithelpstoshow that the filmissetinAmericawith

4. Sophie Lunny
the use of the Americanflagbutwitha twistthat iswill be darkand scary as the flagisnot the usual
colours.
Poster
Thisis the posterforthe filmthe purge,it
alreadyhelpstoshow the audience thatthere
will be conventional miseenscene usedasthe
mainimage isa maskedcharacter.It alsotells
youwhat filmsthe producershave done before
that are similartothisfilmwhichthe audience
will probablyhave seen,sotheywill be more
inclinedtowatchthis filmbecause of that.The
posteralsohelpstogive a bitof the storyline
away as itsays ‘one nighta year,all crime is
legal,survive the night’.Thiswillhelpthe
audience tosee whatthe filmwill be aboutand
make themwantto watch it more.The main
focusof the posteristhe scary image of the
maskedmanwhichwill draw the audience inas
theywill be intriguedastowhathappens.The
writingisinthe eye line focusline soitwill be
noticedeasilybutitisverysmall andplainto
make the attentionall onthe image to give the
postermore of an impact,whichis
conventional tohorrorfilmposters.
The products create brandidentityastheyall have the same image throughout,alsowiththe
characters fromthe filmusedonthe products.Throughoutall of the productsa house style isused
withthe same fonton the posterand inthe traileralsointhe same colours,butalsoa theme of low
keylightingtohelpmake the productslooksimilarbutalsoscarier. All of these thingsincludingthe
thingsI have describedabove helptomake the purge appealingtothe targetaudience,bymaking
the filmconventionalbyusingconventionalprops,musicandlightingthismakesthe audiencemore
intriguedandwantto watchthe film.