3. INTRODUCTION
Components of an ERP System
ERP Software module based ERP software Integrates
activities across the functional departments
Business Processes Improve the performance of
organizations’ resource planning, management control,
operational control
ERP Users – Employees of the organization
Hardware and Operating Systems – UNIX, Windows NT
and Linux
Conclusion Structures the internal business processes
4. INTRODUCTION (CONT…)
Factors Before Implementation After Implementation
Integrating financial Different departments – Single data set used
data different contributions enterprise-wide –
to revenues consistency of data
Standardizing Same product made - Same product made -
Manufacturing different methods same method – saves
Processes time, increases
productivity, reduces
headcount
Standardizing HR Not unified Simple.
information Complex method for Unified method for
keeping account of keeping account of
employee time. employee time -
standardized
6. BUSINESS NEED
Sole ERP
Instance
Customer SAP CRM
Extranet eCommerce
Experience
Prospects – Utilize web as strategic channel for marketing
Motive – Build a robust online sales / marketing channel to
contribute in the growth of the company.
7. EXISTING WEB CHANNEL
MARKET TRANSACT SERVICE
www.rohmhaas.com myaccount.rohmhaas.com ecenter.rohmhaas.com
members.rohmhaas.com
General Information Order Online Technical Literature
Corporate Information Online Status Data Sheets
Delivery Information Expert information
8. EXPECTATIONS FROM THE NEW
SYSTEM
A customer/businessdriven initiative
Consistent navigation across the entire experience
Ability to provide deep market and product knowledge
Easytofind products and related information
Drive customer from information to action
Connectivity to CRM to drive leads and eCommerce
9. LEVERAGE EXISTING
SOLUTIONS
SAP NetWeaver® 2006s Enterprise Portal
Past Application
Internal employee portal integrated with HR, CRM,
KM and several thirdparty systems.
Extended Application
External Customer Portal
integrates all content for authenticated customers
Integrate public and secured/targeted web content
Platform to extend new applications to our
customers
10. LEVERAGE EXISTING
SOLUTIONS
mySAP CRM 4.0: eCommerce
Past Application
Stand Alone Web GUI
B2B Store Not Integrated with other Web
Properties
Order Status store for internal purposes.
B2C Stores with a public content
Extended Application
B2B Store was made available to public through
secured web portal
Order Status was made available to public through
secured web portal
The public content of B2C stores was limited only to
11. NEW TECHNOLOGY AND
PROCESSES
New Technology Investment
Interwoven Team Site
Centralized content repository
Interwoven Live Site
Dynamic rendering of web content
New Processes
Adopt content standards across the enterprise
Create consistent taxonomy and better metadata
Collect and analyze data to produce standardized
metrics
Establish usability reviews and adjust site as
necessary
12. VISION THEY WANT TO REALIZE
Customers
Customer Portal
Web Content (SAP Enterprise Portal)
Management
(Interwoven) eService eCommerce
(mySAP CRM) (mySAP CRM)
Analytics & Reporting
SAP CRM
SAP R/3 SAP BW
Corporate Data
Systems
13. INTEGRATING INTERNET SALES: VISION
>> REALIZATION
Integrating Internet Integrating Internet Sales:
Sales: Vision Realization
Provide customers the
Integrated portal
ability to order from the
environment
external portal
Seamlessly move from Seamlessly Customer
Market to Transact Transition
Superior browseandbuy Account & Password
capability synchronization
Better product searching
and researching
16. IMPROVING STAFF SKILLS
To improve the integration of its acquired firms,
company replaces its legacy system with SAP.
New System based on Oracle & Unix
Cost of Downtime very high
For training company sets up a model assess staff
competencies, prioritize targeted training and coaching
opportunities based on identified skill gaps
Sets up a standardized skills assessment template for
each staff member
18. BENEFITS
Company has enhanced customer service through the
processing of mobile sales in real time
Sales managers equipped with realtime overview of sales
representatives’ activities, improving sales planning process
and enhancing overall sales efficiency
Account managers provided with full visibility of customer
details
Company has improved collaboration on logistics, pricing,
and environmental factors, strengthening competitive
advantage
Company has improved ability to anticipate problems and
19. KEY CHALLENGES
Address increased market competition while
maintaining technological advantage as a key
differentiator
Improve customer service to meet customer demands
Convincing the department managers to get the
system efficiently used
20. FUTURE INITIATIVES
Secured Content
Integrate service related information
Provide customerspecific information
Localized Content
Define strategy for localized and multilingual content
21. FUTURE INITIATIVES (CONT..)
Reuse content and components developed for
external users to support:
Customer service representatives
Account managers
Other internal audiences
Sales Management portal