ROHM HASS
AND
Implementation of
SAP
Group 9
ANKIT
LALIT
NEHA

ABOUT THE COMPANY
 A specialty materials company
 Second in worldwide sales.
 Over 100 plants/research sites.
 Presence in over 100 countries.
 Over 16,500 employees.
 $8 billion annual revenue.
 Acquired by on April 1, 2009

INTRODUCTION
 Components of an ERP System
 ERP Software ­ module based ERP software ­ Integrates
activities across the functional departments
 Business Processes ­ Improve the performance of
organizations’­ resource planning, management control,
operational control
 ERP Users – Employees of the organization
 Hardware and Operating Systems – UNIX, Windows NT
and Linux
Conclusion ­ Structures the internal business processes

INTRODUCTION (CONT…)
Factors Before Implementation After Implementation
Integrating financial Different departments – Single data set used
data different contributions enterprise-wide –
to revenues consistency of data
Standardizing Same product made - Same product made -
Manufacturing different methods same method – saves
Processes time, increases
productivity, reduces
headcount
Standardizing HR Not unified Simple.
information Complex method for Unified method for
keeping account of keeping account of
employee time. employee time -
standardized

BUSINESS NEED

BUSINESS NEED
Sole ERP
Instance
Customer SAP CRM
Extranet e­Commerce
Experience
Prospects – Utilize web as strategic channel for marketing
 Motive – Build a robust online sales / marketing channel to
contribute in the growth of the company.

EXISTING WEB CHANNEL
MARKET TRANSACT SERVICE
www.rohmhaas.com myaccount.rohmhaas.com ecenter.rohmhaas.com
members.rohmhaas.com
 General Information  Order Online  Technical Literature
 Corporate Information  Online Status  Data Sheets
 Delivery Information  Expert information

EXPECTATIONS FROM THE NEW
SYSTEM
 A customer/business­driven initiative
 Consistent navigation across the entire experience
 Ability to provide deep market and product knowledge
 Easy­to­find products and related information
 Drive customer from information to action
 Connectivity to CRM to drive leads and eCommerce

LEVERAGE EXISTING
SOLUTIONS
 SAP NetWeaver® 2006s Enterprise Portal
 Past Application
­­ Internal employee portal integrated with HR, CRM,
KM and several third­party systems.
 Extended Application
 External Customer Portal
­­ integrates all content for authenticated customers
­­ Integrate public and secured/targeted web content
­­ Platform to extend new applications to our
customers

LEVERAGE EXISTING
SOLUTIONS
 mySAP CRM 4.0: eCommerce
 Past Application
­­ Stand Alone Web GUI
­­ B2B Store Not Integrated with other Web
Properties
­­ Order Status store for internal purposes.
­­ B2C Stores with a public content
 Extended Application
­­ B2B Store was made available to public through
secured web portal
­­ Order Status was made available to public through
secured web portal
­­ The public content of B2C stores was limited only to

NEW TECHNOLOGY AND
PROCESSES
 New Technology Investment
 Interwoven Team Site
­­ Centralized content repository
 Interwoven Live Site
­­ Dynamic rendering of web content
 New Processes
­­ Adopt content standards across the enterprise
­­ Create consistent taxonomy and better metadata
­­ Collect and analyze data to produce standardized
metrics
­­ Establish usability reviews and adjust site as
necessary

VISION THEY WANT TO REALIZE
Customers
Customer Portal
Web Content (SAP Enterprise Portal)
Management
(Interwoven) eService eCommerce
(mySAP CRM) (mySAP CRM)
Analytics & Reporting
SAP CRM
SAP R/3 SAP BW
 Corporate Data
Systems

INTEGRATING INTERNET SALES: VISION
>> REALIZATION
Integrating Internet Integrating Internet Sales:
Sales: Vision Realization
Provide customers the
Integrated portal
ability to order from the
environment
external portal
Seamlessly move from Seamlessly Customer
Market to Transact Transition
Superior browse­and­buy Account & Password
capability synchronization
Better product searching
and researching

INTEGRATED PORTAL
ENVIRONMENT

CUSTOMIZED VIEWS

IMPROVING STAFF SKILLS
 To improve the integration of its acquired firms,
company replaces its legacy system with SAP.
 New System based on Oracle & Unix
 Cost of Downtime very high
 For training company sets up a model ­ assess staff
competencies, prioritize targeted training and coaching
opportunities based on identified skill gaps
 Sets up a standardized skills assessment template for
each staff member

COMPREHENSIVE SKILL ASSESSMENT
TEMPLATE
Source: Rohm and Haas; IEC research

BENEFITS
 Company has enhanced customer service through the
processing of mobile sales in real time
 Sales managers equipped with real­time overview of sales
representatives’ activities, improving sales planning process
and enhancing overall sales efficiency
 Account managers provided with full visibility of customer
details
 Company has improved collaboration on logistics, pricing,
and environmental factors, strengthening competitive
advantage
 Company has improved ability to anticipate problems and

KEY CHALLENGES
 Address increased market competition while
maintaining technological advantage as a key
differentiator
 Improve customer service to meet customer demands
 Convincing the department managers to get the
system efficiently used

FUTURE INITIATIVES
 Secured Content
 Integrate service related information
 Provide customer­specific information
 Localized Content
 Define strategy for localized and multi­lingual content

FUTURE INITIATIVES (CONT..)
 Re­use content and components developed for
external users to support:
 Customer service representatives
 Account managers
 Other internal audiences
 Sales Management portal

REFERENCES
 http://www.sap.com/
 https://www.cio.executiveboard.com
 https://www.iec.executiveboard.com

THANK YOU