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Marketing Plan for hair streaker


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Marketing Plan for hair streaker

  1. 1. Marketing Plan<br />
  2. 2. SITUATIONAL ANALYSIS<br />Singapore: vibrant and colourful<br />1 in every 5 Singaporeans like to colour their hair<br />Out of these 1 in every 4 find it expensive to go to salons<br />Already existing product available only in the United States market<br />Not enough awareness about the existence of such a product<br />
  3. 3. TARGET MARKET<br />Primary Market : Youth between 15-25 yrs<br />Annual family income between $30000 and $75000<br />Undergoing education (market for temporary hair colour market)<br />Attends Parties/ Social<br />Adventurous<br />Trendy<br />Secondary Market : Women between 25-40 yrs<br />
  4. 4. PRODUCT DESCRIPTION<br />Casing to hold color<br />Detachable Casing<br />Lever/Disc mechanism to squeeze out color<br />Push Lever<br />Comb Teeth which dispense color<br />Polystyrene:<br /><ul><li>Lightweight
  5. 5. Minute molding
  6. 6. Easy recyclable
  7. 7. Only incineration products are water, carbon dioxide and soot
  8. 8. Used in landfills</li></li></ul><li>SWOT ANALYSIS<br />Strengths<br />• Improved hair colouring outcomes and<br /> confidence<br />• Professional look; all done at home <br />• Optimized hair coloration process<br />• Minimized hair damage<br />• Greater creative hair colouring possibilities<br />Weaknesses<br />• Market response currently unknown<br />• Product looks complicated to handle<br />• Too many removable parts in product<br />• Warm water washing required when<br /> a new colour needs to be replaced<br />Opportunities<br />• Instant Hair Streak market untapped<br /><ul><li> Collaboration with famous hair colour brands</li></ul>• Enhance Product to make more visually <br /> attractive<br />Threats<br />• Response of competitors<br />• Dependency on existing colour <br /> manufacturers<br />
  9. 9. MARKETING MIX<br />Product<br /><ul><li>Compact comb made of biodegradable plastic
  10. 10. Helps streak hair while combing
  11. 11. Detachable holder that consists of 3 cylinders </li></ul> for adding colour and 1 for drying agent<br /><ul><li>Detachable teeth that can be cleaned</li></ul>Place<br /><ul><li>Retail Outlets
  12. 12. Malls</li></ul>Price<br /><ul><li>$9.95
  13. 13. Will change with PLC</li></ul>Promotion<br /><ul><li>Promotional Kiosks
  14. 14. TV Commercials
  15. 15. Magazine advertisements </li></li></ul><li>COMPETITIVE ANALYSIS (DIRECT COMPETITION)<br />
  17. 17. Maturity<br />Introduction<br />Growth<br />Kill competition<br />Build Customer loyalty<br />Change pricing strategy<br />Instructive Advertising<br />Increased awareness<br />Enhanced creativity potential<br />MARKETING STRATEGY THROUGH PLC<br />Decline<br />Sales<br />Reposition<br />Time<br />
  18. 18. POSITIONING<br />High<br />Convenience<br />Low<br />Low<br />High<br />Utility<br />Hair <br />Sprays<br />&gt;$12<br />Quickstreakz(S$9.95)<br />Highlighter<br />Pen (&gt;$10)<br />Home kits<br />(S$30-35)<br />Salon<br />(S$60-80)<br />Braids & Wigs<br />($5-$10)<br />
  19. 19. VALUE PROPOSITION<br />S<br />T<br />R<br />E<br />N<br />G<br />T<br />H<br />S<br />
  20. 20. Thank you<br />