Vogue magazine has a median age of 38.5 years and median household income of $72,473. 58% of its readers are female and 42% are male, with a total average circulation of 1,259,826 and 991,977 paid subscriptions. Lucky magazine has a median age of 38.7 years and median household income of $85,186. 76% of its readers are female and 24% are male, with average monthly page views of 25.7 million. Its tagline is "The magazine about shopping". Instyle magazine has a median age of 38 years and audience of 9,553,000. 91.2% of its readers are female and 8.9% are male, with

2. VOGUE

3. VOGUE
 Median age: 38.5
 Median HHI: $72,473
Gender:
 Female: 58%
 Male: 42%
 Total average circulation: 1,259,826
 Paid/ Verified subscriptions: 991,977

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5. VOGUE
 The Vogue font is a modified Didot.
 The cover page uses red and green because they
are complimentary colors and also because it is the
December issue. This gives readers a feeling of
Christmas.
 Vogue magazine does not have a tag line.
 Vogue magazine writes stories about fashion
trends, fashion events, and celebrity style news.

6. LUCKY

7. LUCKY
 Median Age: 38.7
 Median Income: $85,186
 Average Monthly page views: 25.7MM
Gender:
 Female:76%
 Male:24%

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9. LUCKY
 The tagline for Lucky magazine is: The magazine
about shopping.
 The color of the masthead changes colors
depending on the other colors used on the cover
page.
 The masthead is usually some shade of pink or red.
 The font is Lucky Gothic.
 Lucky writes stories about shopping deals and the
newest styles.

10. INSTYLE

11. INSTYLE
 Median Age: 38
 Audience: 9,553,000
Gender:
 Female: 91.2%
 Male: 8.9%
 Median HHI: $76, 911

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13. INSTYLE
 Instyle does not have a tagline.
 Their masthead always has white letters but a
different color background depending on the
edition.
 The main cover image always has a white
background.
 The magazine uses Austin, font from Christian
Schwartz for their masthead.
 Instyle writes stories about fashion trends and
celebrity style news.