2H12THE STATE OF SOCIAL MEDIA &SOCIAL MEDIA MARKETINGIN THE SECOND HALF OF 2012Esteban Contreraswww.estebancontreras.comww...
Reminder: Social Networks Still Most Popular Online Activity                              1 in 5 online minutes spent on S...
1.85 Billion Will Use Social Networks on Monthly Basis by 2014                             71% of Internet users, but only...
USA Doesn’t Have Largest Social Networking Population                              China has 2x social network usersSource...
China is Not Fastest-Growing Social Networking Country                              India and Indonesia growing fasterSour...
The Social Media Universe Continues to Expand                                   900 MM+ monthly active users              ...
Over 50% of Facebook Users Are Daily Active Users                                     DAU/MAU has grown to 58%, from 45% i...
Americans Spend 100,000 Years a Month on Facebook                167                                                  7:10...
Facebook has Established Itself as THE Social Platform                            Apps like Viddy have gone viral thanks t...
Facebook Enhancing Publishing, Distribution and Ad Functionality        Admin Roles                                       ...
SM Marketing Is Not Free: Aprox 16% of Facebook “Fans” See Posts                                Paid + Promoted amplify Ow...
No Surprise: Facebook Dominates Social Ads                                      Top Ad-Selling Companies Are Shifting Plac...
Facebook Gets 71% of Total Social Network Ad Revenue                                                 Others Slowly Gaining...
Is Facebook Taking Its Social Ads Beyond Itself?            Maybe… Facebook ads now appearing on Zynga.com                ...
Social Sites Will See Greater Growth Than Overall Market in 2012                             Marketers planning increased ...
U.S. Social Media Ad Spending To Reach $9.8 Billion By 2016                            Local U.S. social ad spending will ...
Social Ads Are Starting to Challenge Traditional Advertising                                          FYI: $363 B spent in...
There’s Debate About Social’s Ad Effectiveness Beyond Fan-Building                                 50% of FB users find ad...
Despite Headlines, Marketers Seem To Agree It’s About Execution                                      Owned + Paid + Promot...
Public Market Investors Skeptical of “Social”                                   LinkedIn is outlier in terms of stock perf...
The New Bottom Line: Mobile                                   FB’s biggest weakness is its greatest opportunitySource: KCP...
It’s Really Happening…                                                …Mobile is becoming the first screenSource: Pew Rese...
Led By 400MM Android Activations, Smartphones Are Everywhere                            Smartphone user adoption still has...
No Wonder: FB Acquired Instagram for $1B                                      Instagram = New American dreamSource: Online...
Facebook& Google= Exit Strategy for Innovative SoLoMo Startups       2004/5       2006    2007     2008      2009     2010...
Google is #1 in Total Online Ad Revenues                                Google+ has no ads today, generates $0 in revenueS...
Google+ Has 150 MM Monthly Active Users After Only 1 Year                         A total of 250 MM have signed up for Goo...
Google+ More Than “Interest Graph” Map: It’s Google’s SoLoMo Layer             More users access G+ on mobile than on desk...
Google +1 Button Has Positive SEO Results                            Referral traffic from Google to FB appears to be drop...
Major Brands Are Engaging With Consumers On Google+                         40% of marketers report Google+ is "useful to ...
Google+ is Not Yet Dev-Friendly, Google Needs to Get it Right                                                       “Look ...
The Google+ Hangouts API is More Robust, Shows Promise for Devs                   Hangouts continues to be a differentiato...
Google+ Game List Has Expanded But…                  Major game companies like PopCap, Wooga pulled outSource: Google+    ...
Except for Mysterious White Space, No Signs of Ads Within Google+                                  Ironically: Multiple Go...
7-Year-Old YouTube is Video Hub for UGC, Music & “Viral” HopefulsSource: YouTube.com                                      ...
Since December 2011, YouTube Views Have Dropped 28%                          YouTube claims its due to focus on Engagement...
YouTubes $100 million investment in new premium "channels"                   TV-like appointment viewing  TV-like ad doll...
Twitter is Second to Facebook                                         Twitter reaches 11.7% of global internet usersSource...
Daily Twitter Use on the Rise, Especially Among 18-24 Year Olds                                  7.9% of marketers worldwi...
Twitter is Leveraging Acquired Assets Like Summify, Posterous&TweetDeck    340 million    Tweets/Day           Twitter is ...
Twitter is Partnering with Media Companies + Brands                                                      ________
Twitter Conversations Resulting in Insights for Brands                                           SM “listening” continues ...
TV Continues to Get… “Social”                             Multiple screens in the living room becoming the normSource: Via...
3/4 U.S. Smartphone Owners Regularly Use Location-Based Services                                Up from 55% in May 2011Sou...
1/5 U.S. Adult Smartphone Owners Regularly Use “Geosocial” Apps                       Also: 1/5 U.S. Teen Smartphone Owner...
Foursquare Redesign Emphasizes Recommendations, Not Gamification                           Is Foursquare losing its releva...
Marketers See Value in Online Video, Social, Mobile                                           SoLoMo expectations for futu...
Smartphones Finally Enabling Us To Capture + Stream Video On-The-Go                           Mobile video catching up to ...
Socialcam and Viddy Are “Instagram for Video” Candidates                                             vs                   ...
Star-Studded Airtime Launch, Early Adopters Give It a Try              Where will Sean Parker & Shawn Fanning take it?    ...
A Few Other Social-Related Startups To Check Out                                                   ________
Creation and Curation is Easier Than Ever                                           Pinterest is making the web more visua...
Pinterest Visits Have Slowed Down, FB-Connected Users Has Declined                       Drop in active users may simply b...
Pinterest Has Made News As a Traffic-Driver                                 It appears to have effect on purchasing intent...
Proven or Not, Brands Are Experimenting on Pinterest                                                       ________
Tumblr Changes Its Mind About Ads                      Not all advertisers welcome                                        ...
Tumblr Becoming Meme Platform                                ________
Led by Klout, Multiple Startups Rushing to Measure Social InfluenceSource: Klout.com, Altimeter Group                     ...
Brian Solis Says Klout, Kred, Etc. Actually Measures “Social Capital”                                     Social Capital =...
LinkedIn’s Stock Performance Makes “Social” Look Good                              Viddy app grew dramatically thanks to F...
LinkedIn Acquired SlideShare in May 2012                                         Transaction valued at approx. $118.75 mil...
LinkedIn Stands Out for B2B Marketing                       HubSpot says LinkedIn is 4x Better for B2BSource: HubSpot     ...
It Hasn’t All Been Good For LinkedIn                             6.5 MM passwords leaked, iOS app raises privacy issuesSou...
Bing Deeply Integrated with Facebook and Other Social Media           Microsoft “Socl” launched, but what’s the value prop...
Microsoft Acquired Enterprise Social Networking Service Yammer                              Transaction was $1.2B in cashS...
Social Media Management Systems (SMMS) Consolidation Continues                             Buddy Media allegedly sold for ...
“Social Business” Shifting from Buzzword to Market RealitySource: Dion Hinchcliffe and Peter Kim “Social Business by Desig...
Digital Marketing and Social Media Tools Becoming Strategic Priorities                                    8% Execs Say: “T...
Trending Tactics in Social Media Marketing• Social Curation• Frictionless Sharing• Visual Experimentation                 ...
Trending Tactics in Social Media Marketing (Cont.)• Storytelling• Fan-Centric Content• Social IRL                         ...
Sometimes “Good” Social Media Marketing…                                                     … is NOT about marketing at a...
Good Experiences Are Key to Earned Social Media Advocacy                                      SM conversations & interacti...
Social Media Can Create + Enhance Brand-to-Consumer Relationships                                     Owned + Paid + Promo...
Thank You      Call Me Maybe:      http://www.estebancontreras.com      http://www.facebook.com/estebancontreras      http...
Don’t Forget to Check Out:http://slidesha.re/stateofsocial2012                                       ________
2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012
Upcoming SlideShare
Loading in...5
×

2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012

101,629

Published on

2013 UPDATE: Get the book "SOCIAL STATE" by Esteban Contreras! http://www.socialstatebook.com
--------------------------------------------------------------------------------

This presentation is a 2012 mid-year update and complement to the original "State of Social" presentation by Esteban Contreras: http://slidesha.re/stateofsocial2012

2H12: The State of Social Media and Social Media Marketing in the Second Half of 2012

Summary:

Consumer behavior is changing and social media is becoming increasingly relevant for individuals and organizations. As the social media landscape expands and evolves, Facebook maintains its leadership despite IPO pains and mobile weakness. Twitter at #2 is becoming a curator and potential media company while Google+ is becoming Google's SoLoMo layer. Newer players differentiate and create niches of their own, or seek exits. Despite the “success” of social media, public market investors are skeptical but social media's impact on human behavior is undeniable. Mobile is becoming the “first screen," SoLoMo is growing in adoption, influence and importance and the SMMS industry is consolidating. Social media, and social advertising, is no longer a playground but a priority for major brands. While marketers continue to experiment, efforts are much more strategic and studies are starting to show connections between leveraging social paid, promoted, owned and earned media, and changes in purchase intent. Ultimately, the social media opportunity lies in enhanced customer experiences.

Connect with Esteban Contreras:

http://www.estebancontreras.com
http://www.facebook.com/estebancontreras
http://gplus.to/estebancontreras
http://www.twitter.com/socialnerdia
http://www.slideshare.net/socialnerdia
http://www.socialnerdia.com

Share this presentation:
http://slidesha.re/2h12social

Want to DOWNLOAD this presentation?
Click here:
http://bit.ly/2h12tweet

Published in: Technology, Business
15 Comments
394 Likes
Statistics
Notes
No Downloads
Views
Total Views
101,629
On Slideshare
0
From Embeds
0
Number of Embeds
116
Actions
Shares
0
Downloads
0
Comments
15
Likes
394
Embeds 0
No embeds

No notes for slide
  • http://venturebeat.com/2012/05/02/tumblr-ads/http://www.simplyzesty.com/social-media/social-media-by-the-numbers-the-latest-site-figures/http://www.simplyzesty.com/mobile/path-doubles-its-user-base-to-2-million-in-only-2-months/http://www.zdnet.com/blog/facebook/instagram-passes-50-million-users/12250http://thenextweb.com/google/2012/04/11/now-with-170-million-users-google-gets-a-complete-redesign/?awesm=tnw.to_1E09r&utm_campaign=social%20media&utm_medium=copy-paste-link&utm_source=referral&utm_content=Now%20with%20170%20million%20users,%20Google%20%20gets%20a%20complete%20redesign
  •  financial filings  Facebook's DAU/MAU has been close to 50%, at least since 2009.http://www.emarketer.com/Article.aspx?R=1009083Statistics901 million monthly active users at the end of March 2012. Approximately 80% of our monthly active users are outside the U.S. and Canada.526 million daily active users on average in March 2012. 488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million mobile monthly active users as of April 20, 2012.During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven days.More than 125 billion friend connections on Facebook at the end of March 2012.On average more than 300 million photos uploaded to Facebook per day in the three months ended March 31, 2012. An average of 3.2 billion Likes and Comments generated by Facebook users per day during the first quarter of 2012.More than 42 million Pages with ten or more Likes at the end of March 2012. Facebook is available in more than 70 languages.
  • http://www.slideshare.net/eMarketerInc/emarketer-webinar-digital-ad-trendswhats-behind-the-spending-boom-12121051
  • http://www.simplyzesty.com/social-media/u-s-social-media-ad-spending-to-reach-9-8-billion-by-2016/http://www.biakelsey.com/Company/Press-Releases/120515-U.S.-Social-Media-Ad-Spending-to-Reach-$9.8-Billion-by-2016.asp
  • http://online.wsj.com/article/SB10001424052702304868004577378122958515302.html?mod=dist_smartbrief
  • http://online.wsj.com/article/SB10001424052702304868004577378122958515302.html?mod=dist_smartbrief
  • http://online.wsj.com/article_email/SB10001424052702304177104577303581175364006-lMyQjAxMTAyMDIwNjEyNDYyWj.html
  • http://www.fastcompany.com/1837332/exclusive-google-google-plus-ghost-town-weak-engagement-data-rj-metrics-study?partner=gnewshttp://simplymeasured.com/blog/2012/05/google-brand-page-adoption-and-engagement-are-on-the-rise-study/
  • http://news.cnet.com/8301-1023_3-57444167-93/facebooks-traffic-from-google-and-bing-takes-a-nosedive/#http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits-Data.aspx
  • http://online.wsj.com/article_email/SB10001424052702304177104577303581175364006-lMyQjAxMTAyMDIwNjEyNDYyWj.html
  • http://gigaom.com/2012/05/14/twitter-tiptoes-further-into-the-media-business/http://www.bloomberg.com/news/2012-06-01/twitter-said-to-expect-1-billion-in-sales-in-2014-on-ad-growth.html
  • http://www.slideshare.net/Altimeter/content-the-new-marketing-equation
  • http://www.simplyzesty.com/mobile/video-catching-up-with-youtube/
  • Mary Meeker
  • http://thenextweb.com/insider/2012/05/17/pinterest-confirms-100-million-capital-injection-from-rakuten-previous-backers/http://www.emarketer.com/Article.aspx?R=1009083&ecid=a6506033675d47f881651943c21c5ed4http://tech.fortune.cnn.com/2012/03/22/pinterest-silbermann-photo-sharing/http://online.wsj.com/article/SB10001424052970204792404577225124053638952.html
  • http://www.simplyzesty.com/social-media/print-magazine-launches-integrated-pinterest-ad/
  • http://venturebeat.com/2012/05/02/tumblr-ads/
  • http://www.simplyzesty.com/social-media/linkedin-4-times-better-than-facebook-twitter-for-b2b-leads/
  • http://bits.blogs.nytimes.com/2012/04/23/microsoft-and-facebook-align-further-with-patent-deal/http://www.simplyzesty.com/technology/bing-places-greater-emphasis-on-social-search-as-it-tries-to-outdo-google/
  • https://www.mckinseyquarterly.com/PDFDownload.aspx?ar=2975
  • http://www.emarketer.com/Article.aspx?R=1009074&ecid=a6506033675d47f881651943c21c5ed4&mkt_tok=3RkMMJWWfF9wsRoluazIZKXonjHpfsX56OguULHr08Yy0EZ5VunJEUWy2oMHStQhcOuuEwcWGog82hlaH%2FKUcoNFhttp://images.forbes.com/forbesinsights/StudyPDFs/WS_Socializing_Your_Brand.pdf Socializing Your Brand: A Brand’s Guide to Sociability
  • 2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012

    1. 1. 2H12THE STATE OF SOCIAL MEDIA &SOCIAL MEDIA MARKETINGIN THE SECOND HALF OF 2012Esteban Contreraswww.estebancontreras.comwww.socialnerdia.com
    2. 2. This presentation is a mid-year update to:http://slidesha.re/stateofsocial2012 ________
    3. 3. Reminder: Social Networks Still Most Popular Online Activity 1 in 5 online minutes spent on SN, Up from 6% in 2007Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 ________
    4. 4. 1.85 Billion Will Use Social Networks on Monthly Basis by 2014 71% of Internet users, but only 26% of world pop.Source: eMarketer Feb 2012 ________
    5. 5. USA Doesn’t Have Largest Social Networking Population China has 2x social network usersSource: eMarketer, Feb 2012 ________
    6. 6. China is Not Fastest-Growing Social Networking Country India and Indonesia growing fasterSource: eMarketer, Feb 2012 ________
    7. 7. The Social Media Universe Continues to Expand 900 MM+ monthly active users 50MM+ users 800MM+ monthly users visit site 20MM+ users 232MM+ monthly active users 25 MM+ users 161MM+ members 12MM+ monthly active users 150MM+ monthly active users 2MM+ users 140MM+ monthly active users 2MM+ users 115MM+ subscribers 2MM+ users 51MM+ users 2MM+ users 55MM+ blogs 1.5MM+ users More people on more social sites than ever beforeSource: Nielsen, State of the Media: The Social Media Report Q3 2011, Home and Work (May 2011)comScore Media Metrix, U.S., Jun 2007 – May 2011; Twitter; Google Blog; Multiple Other Sources ________
    8. 8. Over 50% of Facebook Users Are Daily Active Users DAU/MAU has grown to 58%, from 45% in 2009Source: Facebook filings, Andrew Chen’s Blog ________
    9. 9. Americans Spend 100,000 Years a Month on Facebook 167 7:10 That’s 50x more than Twitter, 600x more than Google+Source: comScore, Compete, Google Ad Planner, Statista Infographic ________
    10. 10. Facebook has Established Itself as THE Social Platform Apps like Viddy have gone viral thanks to FB Open GraphSource: KCPB Internet Trends 2012, Mary Meeker ________
    11. 11. Facebook Enhancing Publishing, Distribution and Ad Functionality Admin Roles Post-level metrics Mobile-Only Ads Post Scheduling Facebook Offers Log-Out Ads FB is becoming a one-stop shop ________
    12. 12. SM Marketing Is Not Free: Aprox 16% of Facebook “Fans” See Posts Paid + Promoted amplify Owned + EarnedSource: Brian Solis and Jess3 ________
    13. 13. No Surprise: Facebook Dominates Social Ads Top Ad-Selling Companies Are Shifting PlacesSource: eMarketer, Company Reports 2011 & 2012 ________
    14. 14. Facebook Gets 71% of Total Social Network Ad Revenue Others Slowly Gaining TractionSource: eMarketer, Company Reports 2011 & 2012 ________
    15. 15. Is Facebook Taking Its Social Ads Beyond Itself? Maybe… Facebook ads now appearing on Zynga.com ________
    16. 16. Social Sites Will See Greater Growth Than Overall Market in 2012 Marketers planning increased social display ad spendingSource: eMarketer, Advertiser Perceptions ________
    17. 17. U.S. Social Media Ad Spending To Reach $9.8 Billion By 2016 Local U.S. social ad spending will reach $3.1B by 2016Source: BIA/Kelsey Report ________
    18. 18. Social Ads Are Starting to Challenge Traditional Advertising FYI: $363 B spent in TV, print and radio adsSource: eMarketer, The Wall Street Journal, WSJ, WSJ ________
    19. 19. There’s Debate About Social’s Ad Effectiveness Beyond Fan-Building 50% of FB users find ads at least somewhat relevantSource: eMarketer, The Wall Street Journal, WSJ, WSJ ________
    20. 20. Despite Headlines, Marketers Seem To Agree It’s About Execution Owned + Paid + Promoted + Earned = WinningSource: AdAge / Citigroup Facebook Survey ________
    21. 21. Public Market Investors Skeptical of “Social” LinkedIn is outlier in terms of stock performanceSource: KCPB Internet Trends 2012, Mary Meeker ________
    22. 22. The New Bottom Line: Mobile FB’s biggest weakness is its greatest opportunitySource: KCPB Internet Trends 2012, Mary Meeker ________
    23. 23. It’s Really Happening… …Mobile is becoming the first screenSource: Pew Research Center “Cell Internet Use 2012” ________
    24. 24. Led By 400MM Android Activations, Smartphones Are Everywhere Smartphone user adoption still has huge global potentialSource: KCPB Internet Trends 2012, Mary Meeker ________
    25. 25. No Wonder: FB Acquired Instagram for $1B Instagram = New American dreamSource: Online Colleges infographic ________
    26. 26. Facebook& Google= Exit Strategy for Innovative SoLoMo Startups 2004/5 2006 2007 2008 2009 2010 2011 2012Source: Wikipedia ________
    27. 27. Google is #1 in Total Online Ad Revenues Google+ has no ads today, generates $0 in revenueSourc: Company Reports 2011 and 2012, eMarketer ________
    28. 28. Google+ Has 150 MM Monthly Active Users After Only 1 Year A total of 250 MM have signed up for Google+Sourc: Google I/O 2012 ________
    29. 29. Google+ More Than “Interest Graph” Map: It’s Google’s SoLoMo Layer More users access G+ on mobile than on desktop ________
    30. 30. Google +1 Button Has Positive SEO Results Referral traffic from Google to FB appears to be droppingSource: HubSpot “The State of Inbound Marketing in 2012;” PageLever ________
    31. 31. Major Brands Are Engaging With Consumers On Google+ 40% of marketers report Google+ is "useful to critical”Source: SimplyMeasured ________
    32. 32. Google+ is Not Yet Dev-Friendly, Google Needs to Get it Right “Look at Facebook. Look at Google Buzz. If you do it wrong, you get blasted.” - Vic Gundotra Few third party tools, no Google+ apps or tabsSource: BusinessInsider ________
    33. 33. The Google+ Hangouts API is More Robust, Shows Promise for Devs Hangouts continues to be a differentiator for Google+Source: Google+ ________
    34. 34. Google+ Game List Has Expanded But… Major game companies like PopCap, Wooga pulled outSource: Google+ ________
    35. 35. Except for Mysterious White Space, No Signs of Ads Within Google+ Ironically: Multiple Google+ spots running on TVSource: The Wall Street Journal ________
    36. 36. 7-Year-Old YouTube is Video Hub for UGC, Music & “Viral” HopefulsSource: YouTube.com ________
    37. 37. Since December 2011, YouTube Views Have Dropped 28% YouTube claims its due to focus on Engagement, TOSSource: comScore, AdAge ________
    38. 38. YouTubes $100 million investment in new premium "channels" TV-like appointment viewing  TV-like ad dollars?Source: AdAge ________
    39. 39. Twitter is Second to Facebook Twitter reaches 11.7% of global internet usersSource: comScore Inc. as cited by Barclays Digital, eMarketer ________
    40. 40. Daily Twitter Use on the Rise, Especially Among 18-24 Year Olds 7.9% of marketers worldwide have run Twitter adsSource: Pew Internet & American Life Project; Greenlight “Search & Social Media Survey”; eMarketer ________
    41. 41. Twitter is Leveraging Acquired Assets Like Summify, Posterous&TweetDeck 340 million Tweets/Day Twitter is officially a “curator” but… media company? ________
    42. 42. Twitter is Partnering with Media Companies + Brands ________
    43. 43. Twitter Conversations Resulting in Insights for Brands SM “listening” continues to evolveSource: Bluefin Labs, Salesforce Radian6 ________
    44. 44. TV Continues to Get… “Social” Multiple screens in the living room becoming the normSource: Viacom “Social TV: Viewers C’s the Moment”; eMarketer ________
    45. 45. 3/4 U.S. Smartphone Owners Regularly Use Location-Based Services Up from 55% in May 2011Source: Pew Research ________
    46. 46. 1/5 U.S. Adult Smartphone Owners Regularly Use “Geosocial” Apps Also: 1/5 U.S. Teen Smartphone Owners Use “Geosocial”Source: Pew Research ________
    47. 47. Foursquare Redesign Emphasizes Recommendations, Not Gamification Is Foursquare losing its relevance?Source: Pew Research ________
    48. 48. Marketers See Value in Online Video, Social, Mobile SoLoMo expectations for future are highSource: Altimeter “Content: The New Marketing Equation” ________
    49. 49. Smartphones Finally Enabling Us To Capture + Stream Video On-The-Go Mobile video catching up to Google / YouTubeSource: Flurry Analytics ________
    50. 50. Socialcam and Viddy Are “Instagram for Video” Candidates vs Both apps leveraged FB OG to get users + increase usageSource: AppData.com ________
    51. 51. Star-Studded Airtime Launch, Early Adopters Give It a Try Where will Sean Parker & Shawn Fanning take it? ________
    52. 52. A Few Other Social-Related Startups To Check Out ________
    53. 53. Creation and Curation is Easier Than Ever Pinterest is making the web more visualSource: KCPB Internet Trends 2012, Mary Meeker ________
    54. 54. Pinterest Visits Have Slowed Down, FB-Connected Users Has Declined Drop in active users may simply be a correctionSource: Pew Research ________
    55. 55. Pinterest Has Made News As a Traffic-Driver It appears to have effect on purchasing intent as wellSource: Shareaholic, eMarketer BlogHer, Bizarre Insight ________
    56. 56. Proven or Not, Brands Are Experimenting on Pinterest ________
    57. 57. Tumblr Changes Its Mind About Ads Not all advertisers welcome ________
    58. 58. Tumblr Becoming Meme Platform ________
    59. 59. Led by Klout, Multiple Startups Rushing to Measure Social InfluenceSource: Klout.com, Altimeter Group ________
    60. 60. Brian Solis Says Klout, Kred, Etc. Actually Measures “Social Capital” Social Capital = Potential for InfluenceSource: Klout.com, Altimeter Group ________
    61. 61. LinkedIn’s Stock Performance Makes “Social” Look Good Viddy app grew dramatically thanks to FB Open GraphSource: KCPB Internet Trends 2012, Mary Meeker; comScoreUnique Visitors March 2012 ________
    62. 62. LinkedIn Acquired SlideShare in May 2012 Transaction valued at approx. $118.75 millionSource: LinkedIn Blog, SlideShare Presentation ________
    63. 63. LinkedIn Stands Out for B2B Marketing HubSpot says LinkedIn is 4x Better for B2BSource: HubSpot ________
    64. 64. It Hasn’t All Been Good For LinkedIn 6.5 MM passwords leaked, iOS app raises privacy issuesSource: LinkedIn News Twitter account ________
    65. 65. Bing Deeply Integrated with Facebook and Other Social Media Microsoft “Socl” launched, but what’s the value prop? ________
    66. 66. Microsoft Acquired Enterprise Social Networking Service Yammer Transaction was $1.2B in cashSource: Yammer, Microsoft ________
    67. 67. Social Media Management Systems (SMMS) Consolidation Continues Buddy Media allegedly sold for 2X+ Vitrue’s sale priceSource: Salesforce, Oracle ________
    68. 68. “Social Business” Shifting from Buzzword to Market RealitySource: Dion Hinchcliffe and Peter Kim “Social Business by Design;” David Armano “Social Business: Where It’s Been & Where It’s Going” ________
    69. 69. Digital Marketing and Social Media Tools Becoming Strategic Priorities 8% Execs Say: “Top Priority” among digital trendsSource: McKinsey Global Survey Results “Minding Your Digital Business” ________
    70. 70. Trending Tactics in Social Media Marketing• Social Curation• Frictionless Sharing• Visual Experimentation ________
    71. 71. Trending Tactics in Social Media Marketing (Cont.)• Storytelling• Fan-Centric Content• Social IRL ________
    72. 72. Sometimes “Good” Social Media Marketing… … is NOT about marketing at all …Source: imgur, Reddit, The Globe and Mail, PR Daily, Social Fresh ________
    73. 73. Good Experiences Are Key to Earned Social Media Advocacy SM conversations & interactions impact brandsSource: eMarketer, Zuberance, Forbes Insight and Weber Shandwick “Socializing Your Brand” ________
    74. 74. Social Media Can Create + Enhance Brand-to-Consumer Relationships Owned + Paid + Promoted + Earned = Earned2+Source: comScore “The Power of Like 2: How Social Marketing Works" ________
    75. 75. Thank You Call Me Maybe: http://www.estebancontreras.com http://www.facebook.com/estebancontreras http://gplus.to/estebancontreras http://www.twitter.com/socialnerdia http://www.slideshare.net/socialnerdia http://www.socialnerdia.com
    76. 76. Don’t Forget to Check Out:http://slidesha.re/stateofsocial2012 ________

    ×