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2H12
THE STATE OF SOCIAL MEDIA &
SOCIAL MEDIA MARKETING
IN THE SECOND HALF OF 2012

Esteban Contreras
www.estebancontreras.com




www.socialnerdia.com
This presentation is a mid-year update to:
http://slidesha.re/stateofsocial2012




                                             ________
Reminder: Social Networks Still Most Popular Online Activity




                              1 in 5 online minutes spent on SN, Up from 6% in 2007


Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011   ________
1.85 Billion Will Use Social Networks on Monthly Basis by 2014




                             71% of Internet users, but only 26% of world pop.


Source: eMarketer Feb 2012                                                       ________
USA Doesn’t Have Largest Social Networking Population




                              China has 2x social network users


Source: eMarketer, Feb 2012                                       ________
China is Not Fastest-Growing Social Networking Country




                              India and Indonesia growing faster


Source: eMarketer, Feb 2012                                        ________
The Social Media Universe Continues to Expand

                                   900 MM+ monthly active users                                  50MM+ users

                                   800MM+ monthly users visit site                               20MM+ users

                                   232MM+ monthly active users                                   25 MM+ users


                                   161MM+ members                                                12MM+ monthly active users

                                   150MM+ monthly active users                                   2MM+ users

                                   140MM+ monthly active users                                   2MM+ users

                                   115MM+ subscribers                                            2MM+ users

                                   51MM+ users                                                   2MM+ users

                                   55MM+ blogs                                                   1.5MM+ users


                                  More people on more social sites than ever before

Source: Nielsen, State of the Media: The Social Media Report Q3 2011, Home and Work (May 2011)
comScore Media Metrix, U.S., Jun 2007 – May 2011; Twitter; Google Blog; Multiple Other Sources                  ________
Over 50% of Facebook Users Are Daily Active Users




                                     DAU/MAU has grown to 58%, from 45% in 2009


Source: Facebook filings, Andrew Chen’s Blog                                      ________
Americans Spend 100,000 Years a Month on Facebook




                167                                                  7:10




                              That’s 50x more than Twitter, 600x more than Google+


Source: comScore, Compete, Google Ad Planner, Statista Infographic                   ________
Facebook has Established Itself as THE Social Platform




                            Apps like Viddy have gone viral thanks to FB Open Graph


Source: KCPB Internet Trends 2012, Mary Meeker                                        ________
Facebook Enhancing Publishing, Distribution and Ad Functionality




        Admin Roles                                       Post-level metrics
                                    Mobile-Only Ads




       Post Scheduling
                                                           Facebook Offers
                                      Log-Out Ads




                         FB is becoming a one-stop shop


                                                                         ________
SM Marketing Is Not Free: Aprox 16% of Facebook “Fans” See Posts




                                Paid + Promoted amplify Owned + Earned


Source: Brian Solis and Jess3                                               ________
No Surprise: Facebook Dominates Social Ads




                                      Top Ad-Selling Companies Are Shifting Places


Source: eMarketer, Company Reports 2011 & 2012                                       ________
Facebook Gets 71% of Total Social Network Ad Revenue




                                                 Others Slowly Gaining Traction


Source: eMarketer, Company Reports 2011 & 2012                                    ________
Is Facebook Taking Its Social Ads Beyond Itself?




            Maybe… Facebook ads now appearing on Zynga.com


                                                             ________
Social Sites Will See Greater Growth Than Overall Market in 2012




                             Marketers planning increased social display ad spending


Source: eMarketer, Advertiser Perceptions                                              ________
U.S. Social Media Ad Spending To Reach $9.8 Billion By 2016




                            Local U.S. social ad spending will reach $3.1B by 2016


Source: BIA/Kelsey Report                                                            ________
Social Ads Are Starting to Challenge Traditional Advertising




                                          FYI: $363 B spent in TV, print and radio ads


Source: eMarketer, The Wall Street Journal, WSJ, WSJ                                     ________
There’s Debate About Social’s Ad Effectiveness Beyond Fan-Building




                                 50% of FB users find ads at least somewhat relevant


Source: eMarketer, The Wall Street Journal, WSJ, WSJ                                   ________
Despite Headlines, Marketers Seem To Agree It’s About Execution




                                      Owned + Paid + Promoted + Earned = Winning


Source: AdAge / Citigroup Facebook Survey                                          ________
Public Market Investors Skeptical of “Social”




                                   LinkedIn is outlier in terms of stock performance


Source: KCPB Internet Trends 2012, Mary Meeker                                         ________
The New Bottom Line: Mobile




                                   FB’s biggest weakness is its greatest opportunity


Source: KCPB Internet Trends 2012, Mary Meeker                                         ________
It’s Really Happening…




                                                …Mobile is becoming the first screen


Source: Pew Research Center “Cell Internet Use 2012”                                   ________
Led By 400MM Android Activations, Smartphones Are Everywhere




                            Smartphone user adoption still has huge global potential


Source: KCPB Internet Trends 2012, Mary Meeker                                         ________
No Wonder: FB Acquired Instagram for $1B




                                      Instagram = New American dream


Source: Online Colleges infographic                                    ________
Facebook& Google= Exit Strategy for Innovative SoLoMo Startups




       2004/5       2006    2007     2008      2009     2010     2011     2012




Source: Wikipedia                                                        ________
Google is #1 in Total Online Ad Revenues




                                Google+ has no ads today, generates $0 in revenue


Sourc: Company Reports 2011 and 2012, eMarketer                                     ________
Google+ Has 150 MM Monthly Active Users After Only 1 Year




                         A total of 250 MM have signed up for Google+


Sourc: Google I/O 2012                                                  ________
Google+ More Than “Interest Graph” Map: It’s Google’s SoLoMo Layer




             More users access G+ on mobile than on desktop


                                                                 ________
Google +1 Button Has Positive SEO Results




                            Referral traffic from Google to FB appears to be dropping


Source: HubSpot “The State of Inbound Marketing in 2012;” PageLever                     ________
Major Brands Are Engaging With Consumers On Google+




                         40% of marketers report Google+ is "useful to critical”


Source: SimplyMeasured                                                             ________
Google+ is Not Yet Dev-Friendly, Google Needs to Get it Right




                                                       “Look at Facebook. Look at
                                                       Google Buzz. If you do it wrong,
                                                       you get blasted.”

                                                                     - Vic Gundotra




                          Few third party tools, no Google+ apps or tabs


Source: BusinessInsider                                                           ________
The Google+ Hangouts API is More Robust, Shows Promise for Devs




                   Hangouts continues to be a differentiator for Google+


Source: Google+                                                            ________
Google+ Game List Has Expanded But…




                  Major game companies like PopCap, Wooga pulled out


Source: Google+                                                        ________
Except for Mysterious White Space, No Signs of Ads Within Google+




                                  Ironically: Multiple Google+ spots running on TV


Source: The Wall Street Journal                                                      ________
7-Year-Old YouTube is Video Hub for UGC, Music & “Viral” Hopefuls




Source: YouTube.com                                                        ________
Since December 2011, YouTube Views Have Dropped 28%




                          YouTube claims its due to focus on Engagement, TOS


Source: comScore, AdAge                                                        ________
YouTube's $100 million investment in new premium "channels"




                   TV-like appointment viewing  TV-like ad dollars?


Source: AdAge                                                          ________
Twitter is Second to Facebook




                                         Twitter reaches 11.7% of global internet users


Source: comScore Inc. as cited by Barclays Digital, eMarketer                             ________
Daily Twitter Use on the Rise, Especially Among 18-24 Year Olds




                                  7.9% of marketers worldwide have run Twitter ads


Source: Pew Internet & American Life Project; Greenlight “Search & Social Media Survey”; eMarketer   ________
Twitter is Leveraging Acquired Assets Like Summify, Posterous&TweetDeck




    340 million
    Tweets/Day




           Twitter is officially a “curator” but… media company?


                                                                   ________
Twitter is Partnering with Media Companies + Brands




                                                      ________
Twitter Conversations Resulting in Insights for Brands




                                           SM “listening” continues to evolve


Source: Bluefin Labs, Salesforce Radian6                                        ________
TV Continues to Get… “Social”




                             Multiple screens in the living room becoming the norm


Source: Viacom “Social TV: Viewers C’s the Moment”; eMarketer                        ________
3/4 U.S. Smartphone Owners Regularly Use Location-Based Services




                                Up from 55% in May 2011


Source: Pew Research                                                       ________
1/5 U.S. Adult Smartphone Owners Regularly Use “Geosocial” Apps




                       Also: 1/5 U.S. Teen Smartphone Owners Use “Geosocial”


Source: Pew Research                                                           ________
Foursquare Redesign Emphasizes Recommendations, Not Gamification




                           Is Foursquare losing its relevance?


Source: Pew Research                                                  ________
Marketers See Value in Online Video, Social, Mobile




                                           SoLoMo expectations for future are high


Source: Altimeter “Content: The New Marketing Equation”                              ________
Smartphones Finally Enabling Us To Capture + Stream Video On-The-Go




                           Mobile video catching up to Google / YouTube


Source: Flurry Analytics                                                  ________
Socialcam and Viddy Are “Instagram for Video” Candidates




                                             vs


                      Both apps leveraged FB OG to get users + increase usage


Source: AppData.com                                                             ________
Star-Studded Airtime Launch, Early Adopters Give It a Try




              Where will Sean Parker & Shawn Fanning take it?


                                                                ________
A Few Other Social-Related Startups To Check Out




                                                   ________
Creation and Curation is Easier Than Ever




                                           Pinterest is making the web more visual


Source: KCPB Internet Trends 2012, Mary Meeker                                       ________
Pinterest Visits Have Slowed Down, FB-Connected Users Has Declined




                       Drop in active users may simply be a correction


Source: Pew Research                                                     ________
Pinterest Has Made News As a Traffic-Driver




                                 It appears to have effect on purchasing intent as well


Source: Shareaholic, eMarketer BlogHer, Bizarre Insight                                   ________
Proven or Not, Brands Are Experimenting on Pinterest




                                                       ________
Tumblr Changes Its Mind About Ads




                      Not all advertisers welcome


                                                    ________
Tumblr Becoming Meme Platform




                                ________
Led by Klout, Multiple Startups Rushing to Measure Social Influence




Source: Klout.com, Altimeter Group                                            ________
Brian Solis Says Klout, Kred, Etc. Actually Measures “Social Capital”




                                     Social Capital = Potential for Influence


Source: Klout.com, Altimeter Group                                              ________
LinkedIn’s Stock Performance Makes “Social” Look Good




                              Viddy app grew dramatically thanks to FB Open Graph


Source: KCPB Internet Trends 2012, Mary Meeker; comScoreUnique Visitors March 2012   ________
LinkedIn Acquired SlideShare in May 2012




                                         Transaction valued at approx. $118.75 million


Source: LinkedIn Blog, SlideShare Presentation                                           ________
LinkedIn Stands Out for B2B Marketing




                       HubSpot says LinkedIn is 4x Better for B2B


Source: HubSpot                                                     ________
It Hasn’t All Been Good For LinkedIn




                             6.5 MM passwords leaked, iOS app raises privacy issues


Source: LinkedIn News Twitter account                                                 ________
Bing Deeply Integrated with Facebook and Other Social Media




           Microsoft “Socl” launched, but what’s the value prop?


                                                                   ________
Microsoft Acquired Enterprise Social Networking Service Yammer




                              Transaction was $1.2B in cash


Source: Yammer, Microsoft                                                ________
Social Media Management Systems (SMMS) Consolidation Continues




                             Buddy Media allegedly sold for 2X+ Vitrue’s sale price


Source: Salesforce, Oracle                                                            ________
“Social Business” Shifting from Buzzword to Market Reality




Source: Dion Hinchcliffe and Peter Kim “Social Business by Design;” David Armano “Social Business: Where It’s Been & Where It’s Going”   ________
Digital Marketing and Social Media Tools Becoming Strategic Priorities




                                    8% Execs Say: “Top Priority” among digital trends


Source: McKinsey Global Survey Results “Minding Your Digital Business”                  ________
Trending Tactics in Social Media Marketing



• Social Curation




• Frictionless Sharing




• Visual Experimentation




                                             ________
Trending Tactics in Social Media Marketing (Cont.)


• Storytelling




• Fan-Centric Content




• Social IRL




                                                     ________
Sometimes “Good” Social Media Marketing…




                                                     … is NOT about marketing at all …


Source: imgur, Reddit, The Globe and Mail, PR Daily, Social Fresh                        ________
Good Experiences Are Key to Earned Social Media Advocacy




                                      SM conversations & interactions impact brands


Source: eMarketer, Zuberance, Forbes Insight and Weber Shandwick “Socializing Your Brand”   ________
Social Media Can Create + Enhance Brand-to-Consumer Relationships




                                     Owned + Paid + Promoted + Earned = Earned2+


Source: comScore “The Power of Like 2: How Social Marketing Works"                 ________
Thank You

      Call Me Maybe:
      http://www.estebancontreras.com
      http://www.facebook.com/estebancontreras
      http://gplus.to/estebancontreras
      http://www.twitter.com/socialnerdia
      http://www.slideshare.net/socialnerdia



      http://www.socialnerdia.com
Don’t Forget to Check Out:
http://slidesha.re/stateofsocial2012




                                       ________

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2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012

  • 1. 2H12 THE STATE OF SOCIAL MEDIA & SOCIAL MEDIA MARKETING IN THE SECOND HALF OF 2012 Esteban Contreras www.estebancontreras.com www.socialnerdia.com
  • 2. This presentation is a mid-year update to: http://slidesha.re/stateofsocial2012 ________
  • 3. Reminder: Social Networks Still Most Popular Online Activity 1 in 5 online minutes spent on SN, Up from 6% in 2007 Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 ________
  • 4. 1.85 Billion Will Use Social Networks on Monthly Basis by 2014 71% of Internet users, but only 26% of world pop. Source: eMarketer Feb 2012 ________
  • 5. USA Doesn’t Have Largest Social Networking Population China has 2x social network users Source: eMarketer, Feb 2012 ________
  • 6. China is Not Fastest-Growing Social Networking Country India and Indonesia growing faster Source: eMarketer, Feb 2012 ________
  • 7. The Social Media Universe Continues to Expand 900 MM+ monthly active users 50MM+ users 800MM+ monthly users visit site 20MM+ users 232MM+ monthly active users 25 MM+ users 161MM+ members 12MM+ monthly active users 150MM+ monthly active users 2MM+ users 140MM+ monthly active users 2MM+ users 115MM+ subscribers 2MM+ users 51MM+ users 2MM+ users 55MM+ blogs 1.5MM+ users More people on more social sites than ever before Source: Nielsen, State of the Media: The Social Media Report Q3 2011, Home and Work (May 2011) comScore Media Metrix, U.S., Jun 2007 – May 2011; Twitter; Google Blog; Multiple Other Sources ________
  • 8. Over 50% of Facebook Users Are Daily Active Users DAU/MAU has grown to 58%, from 45% in 2009 Source: Facebook filings, Andrew Chen’s Blog ________
  • 9. Americans Spend 100,000 Years a Month on Facebook 167 7:10 That’s 50x more than Twitter, 600x more than Google+ Source: comScore, Compete, Google Ad Planner, Statista Infographic ________
  • 10. Facebook has Established Itself as THE Social Platform Apps like Viddy have gone viral thanks to FB Open Graph Source: KCPB Internet Trends 2012, Mary Meeker ________
  • 11. Facebook Enhancing Publishing, Distribution and Ad Functionality Admin Roles Post-level metrics Mobile-Only Ads Post Scheduling Facebook Offers Log-Out Ads FB is becoming a one-stop shop ________
  • 12. SM Marketing Is Not Free: Aprox 16% of Facebook “Fans” See Posts Paid + Promoted amplify Owned + Earned Source: Brian Solis and Jess3 ________
  • 13. No Surprise: Facebook Dominates Social Ads Top Ad-Selling Companies Are Shifting Places Source: eMarketer, Company Reports 2011 & 2012 ________
  • 14. Facebook Gets 71% of Total Social Network Ad Revenue Others Slowly Gaining Traction Source: eMarketer, Company Reports 2011 & 2012 ________
  • 15. Is Facebook Taking Its Social Ads Beyond Itself? Maybe… Facebook ads now appearing on Zynga.com ________
  • 16. Social Sites Will See Greater Growth Than Overall Market in 2012 Marketers planning increased social display ad spending Source: eMarketer, Advertiser Perceptions ________
  • 17. U.S. Social Media Ad Spending To Reach $9.8 Billion By 2016 Local U.S. social ad spending will reach $3.1B by 2016 Source: BIA/Kelsey Report ________
  • 18. Social Ads Are Starting to Challenge Traditional Advertising FYI: $363 B spent in TV, print and radio ads Source: eMarketer, The Wall Street Journal, WSJ, WSJ ________
  • 19. There’s Debate About Social’s Ad Effectiveness Beyond Fan-Building 50% of FB users find ads at least somewhat relevant Source: eMarketer, The Wall Street Journal, WSJ, WSJ ________
  • 20. Despite Headlines, Marketers Seem To Agree It’s About Execution Owned + Paid + Promoted + Earned = Winning Source: AdAge / Citigroup Facebook Survey ________
  • 21. Public Market Investors Skeptical of “Social” LinkedIn is outlier in terms of stock performance Source: KCPB Internet Trends 2012, Mary Meeker ________
  • 22. The New Bottom Line: Mobile FB’s biggest weakness is its greatest opportunity Source: KCPB Internet Trends 2012, Mary Meeker ________
  • 23. It’s Really Happening… …Mobile is becoming the first screen Source: Pew Research Center “Cell Internet Use 2012” ________
  • 24. Led By 400MM Android Activations, Smartphones Are Everywhere Smartphone user adoption still has huge global potential Source: KCPB Internet Trends 2012, Mary Meeker ________
  • 25. No Wonder: FB Acquired Instagram for $1B Instagram = New American dream Source: Online Colleges infographic ________
  • 26. Facebook& Google= Exit Strategy for Innovative SoLoMo Startups 2004/5 2006 2007 2008 2009 2010 2011 2012 Source: Wikipedia ________
  • 27. Google is #1 in Total Online Ad Revenues Google+ has no ads today, generates $0 in revenue Sourc: Company Reports 2011 and 2012, eMarketer ________
  • 28. Google+ Has 150 MM Monthly Active Users After Only 1 Year A total of 250 MM have signed up for Google+ Sourc: Google I/O 2012 ________
  • 29. Google+ More Than “Interest Graph” Map: It’s Google’s SoLoMo Layer More users access G+ on mobile than on desktop ________
  • 30. Google +1 Button Has Positive SEO Results Referral traffic from Google to FB appears to be dropping Source: HubSpot “The State of Inbound Marketing in 2012;” PageLever ________
  • 31. Major Brands Are Engaging With Consumers On Google+ 40% of marketers report Google+ is "useful to critical” Source: SimplyMeasured ________
  • 32. Google+ is Not Yet Dev-Friendly, Google Needs to Get it Right “Look at Facebook. Look at Google Buzz. If you do it wrong, you get blasted.” - Vic Gundotra Few third party tools, no Google+ apps or tabs Source: BusinessInsider ________
  • 33. The Google+ Hangouts API is More Robust, Shows Promise for Devs Hangouts continues to be a differentiator for Google+ Source: Google+ ________
  • 34. Google+ Game List Has Expanded But… Major game companies like PopCap, Wooga pulled out Source: Google+ ________
  • 35. Except for Mysterious White Space, No Signs of Ads Within Google+ Ironically: Multiple Google+ spots running on TV Source: The Wall Street Journal ________
  • 36. 7-Year-Old YouTube is Video Hub for UGC, Music & “Viral” Hopefuls Source: YouTube.com ________
  • 37. Since December 2011, YouTube Views Have Dropped 28% YouTube claims its due to focus on Engagement, TOS Source: comScore, AdAge ________
  • 38. YouTube's $100 million investment in new premium "channels" TV-like appointment viewing  TV-like ad dollars? Source: AdAge ________
  • 39. Twitter is Second to Facebook Twitter reaches 11.7% of global internet users Source: comScore Inc. as cited by Barclays Digital, eMarketer ________
  • 40. Daily Twitter Use on the Rise, Especially Among 18-24 Year Olds 7.9% of marketers worldwide have run Twitter ads Source: Pew Internet & American Life Project; Greenlight “Search & Social Media Survey”; eMarketer ________
  • 41. Twitter is Leveraging Acquired Assets Like Summify, Posterous&TweetDeck 340 million Tweets/Day Twitter is officially a “curator” but… media company? ________
  • 42. Twitter is Partnering with Media Companies + Brands ________
  • 43. Twitter Conversations Resulting in Insights for Brands SM “listening” continues to evolve Source: Bluefin Labs, Salesforce Radian6 ________
  • 44. TV Continues to Get… “Social” Multiple screens in the living room becoming the norm Source: Viacom “Social TV: Viewers C’s the Moment”; eMarketer ________
  • 45. 3/4 U.S. Smartphone Owners Regularly Use Location-Based Services Up from 55% in May 2011 Source: Pew Research ________
  • 46. 1/5 U.S. Adult Smartphone Owners Regularly Use “Geosocial” Apps Also: 1/5 U.S. Teen Smartphone Owners Use “Geosocial” Source: Pew Research ________
  • 47. Foursquare Redesign Emphasizes Recommendations, Not Gamification Is Foursquare losing its relevance? Source: Pew Research ________
  • 48. Marketers See Value in Online Video, Social, Mobile SoLoMo expectations for future are high Source: Altimeter “Content: The New Marketing Equation” ________
  • 49. Smartphones Finally Enabling Us To Capture + Stream Video On-The-Go Mobile video catching up to Google / YouTube Source: Flurry Analytics ________
  • 50. Socialcam and Viddy Are “Instagram for Video” Candidates vs Both apps leveraged FB OG to get users + increase usage Source: AppData.com ________
  • 51. Star-Studded Airtime Launch, Early Adopters Give It a Try Where will Sean Parker & Shawn Fanning take it? ________
  • 52. A Few Other Social-Related Startups To Check Out ________
  • 53. Creation and Curation is Easier Than Ever Pinterest is making the web more visual Source: KCPB Internet Trends 2012, Mary Meeker ________
  • 54. Pinterest Visits Have Slowed Down, FB-Connected Users Has Declined Drop in active users may simply be a correction Source: Pew Research ________
  • 55. Pinterest Has Made News As a Traffic-Driver It appears to have effect on purchasing intent as well Source: Shareaholic, eMarketer BlogHer, Bizarre Insight ________
  • 56. Proven or Not, Brands Are Experimenting on Pinterest ________
  • 57. Tumblr Changes Its Mind About Ads Not all advertisers welcome ________
  • 58. Tumblr Becoming Meme Platform ________
  • 59. Led by Klout, Multiple Startups Rushing to Measure Social Influence Source: Klout.com, Altimeter Group ________
  • 60. Brian Solis Says Klout, Kred, Etc. Actually Measures “Social Capital” Social Capital = Potential for Influence Source: Klout.com, Altimeter Group ________
  • 61. LinkedIn’s Stock Performance Makes “Social” Look Good Viddy app grew dramatically thanks to FB Open Graph Source: KCPB Internet Trends 2012, Mary Meeker; comScoreUnique Visitors March 2012 ________
  • 62. LinkedIn Acquired SlideShare in May 2012 Transaction valued at approx. $118.75 million Source: LinkedIn Blog, SlideShare Presentation ________
  • 63. LinkedIn Stands Out for B2B Marketing HubSpot says LinkedIn is 4x Better for B2B Source: HubSpot ________
  • 64. It Hasn’t All Been Good For LinkedIn 6.5 MM passwords leaked, iOS app raises privacy issues Source: LinkedIn News Twitter account ________
  • 65. Bing Deeply Integrated with Facebook and Other Social Media Microsoft “Socl” launched, but what’s the value prop? ________
  • 66. Microsoft Acquired Enterprise Social Networking Service Yammer Transaction was $1.2B in cash Source: Yammer, Microsoft ________
  • 67. Social Media Management Systems (SMMS) Consolidation Continues Buddy Media allegedly sold for 2X+ Vitrue’s sale price Source: Salesforce, Oracle ________
  • 68. “Social Business” Shifting from Buzzword to Market Reality Source: Dion Hinchcliffe and Peter Kim “Social Business by Design;” David Armano “Social Business: Where It’s Been & Where It’s Going” ________
  • 69. Digital Marketing and Social Media Tools Becoming Strategic Priorities 8% Execs Say: “Top Priority” among digital trends Source: McKinsey Global Survey Results “Minding Your Digital Business” ________
  • 70. Trending Tactics in Social Media Marketing • Social Curation • Frictionless Sharing • Visual Experimentation ________
  • 71. Trending Tactics in Social Media Marketing (Cont.) • Storytelling • Fan-Centric Content • Social IRL ________
  • 72. Sometimes “Good” Social Media Marketing… … is NOT about marketing at all … Source: imgur, Reddit, The Globe and Mail, PR Daily, Social Fresh ________
  • 73. Good Experiences Are Key to Earned Social Media Advocacy SM conversations & interactions impact brands Source: eMarketer, Zuberance, Forbes Insight and Weber Shandwick “Socializing Your Brand” ________
  • 74. Social Media Can Create + Enhance Brand-to-Consumer Relationships Owned + Paid + Promoted + Earned = Earned2+ Source: comScore “The Power of Like 2: How Social Marketing Works" ________
  • 75. Thank You Call Me Maybe: http://www.estebancontreras.com http://www.facebook.com/estebancontreras http://gplus.to/estebancontreras http://www.twitter.com/socialnerdia http://www.slideshare.net/socialnerdia http://www.socialnerdia.com
  • 76. Don’t Forget to Check Out: http://slidesha.re/stateofsocial2012 ________

Editor's Notes

  1. http://venturebeat.com/2012/05/02/tumblr-ads/http://www.simplyzesty.com/social-media/social-media-by-the-numbers-the-latest-site-figures/http://www.simplyzesty.com/mobile/path-doubles-its-user-base-to-2-million-in-only-2-months/http://www.zdnet.com/blog/facebook/instagram-passes-50-million-users/12250http://thenextweb.com/google/2012/04/11/now-with-170-million-users-google-gets-a-complete-redesign/?awesm=tnw.to_1E09r&utm_campaign=social%20media&utm_medium=copy-paste-link&utm_source=referral&utm_content=Now%20with%20170%20million%20users,%20Google%20%20gets%20a%20complete%20redesign
  2.  financial filings  Facebook's DAU/MAU has been close to 50%, at least since 2009.http://www.emarketer.com/Article.aspx?R=1009083Statistics901 million monthly active users at the end of March 2012. Approximately 80% of our monthly active users are outside the U.S. and Canada.526 million daily active users on average in March 2012. 488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million mobile monthly active users as of April 20, 2012.During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven days.More than 125 billion friend connections on Facebook at the end of March 2012.On average more than 300 million photos uploaded to Facebook per day in the three months ended March 31, 2012. An average of 3.2 billion Likes and Comments generated by Facebook users per day during the first quarter of 2012.More than 42 million Pages with ten or more Likes at the end of March 2012. Facebook is available in more than 70 languages.
  3. http://www.slideshare.net/eMarketerInc/emarketer-webinar-digital-ad-trendswhats-behind-the-spending-boom-12121051
  4. http://www.simplyzesty.com/social-media/u-s-social-media-ad-spending-to-reach-9-8-billion-by-2016/http://www.biakelsey.com/Company/Press-Releases/120515-U.S.-Social-Media-Ad-Spending-to-Reach-$9.8-Billion-by-2016.asp
  5. http://online.wsj.com/article/SB10001424052702304868004577378122958515302.html?mod=dist_smartbrief
  6. http://online.wsj.com/article/SB10001424052702304868004577378122958515302.html?mod=dist_smartbrief
  7. http://online.wsj.com/article_email/SB10001424052702304177104577303581175364006-lMyQjAxMTAyMDIwNjEyNDYyWj.html
  8. http://www.fastcompany.com/1837332/exclusive-google-google-plus-ghost-town-weak-engagement-data-rj-metrics-study?partner=gnewshttp://simplymeasured.com/blog/2012/05/google-brand-page-adoption-and-engagement-are-on-the-rise-study/
  9. http://news.cnet.com/8301-1023_3-57444167-93/facebooks-traffic-from-google-and-bing-takes-a-nosedive/#http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits-Data.aspx
  10. http://online.wsj.com/article_email/SB10001424052702304177104577303581175364006-lMyQjAxMTAyMDIwNjEyNDYyWj.html
  11. http://gigaom.com/2012/05/14/twitter-tiptoes-further-into-the-media-business/http://www.bloomberg.com/news/2012-06-01/twitter-said-to-expect-1-billion-in-sales-in-2014-on-ad-growth.html
  12. http://www.slideshare.net/Altimeter/content-the-new-marketing-equation
  13. http://www.simplyzesty.com/mobile/video-catching-up-with-youtube/
  14. Mary Meeker
  15. http://thenextweb.com/insider/2012/05/17/pinterest-confirms-100-million-capital-injection-from-rakuten-previous-backers/http://www.emarketer.com/Article.aspx?R=1009083&ecid=a6506033675d47f881651943c21c5ed4http://tech.fortune.cnn.com/2012/03/22/pinterest-silbermann-photo-sharing/http://online.wsj.com/article/SB10001424052970204792404577225124053638952.html
  16. http://www.simplyzesty.com/social-media/print-magazine-launches-integrated-pinterest-ad/
  17. http://venturebeat.com/2012/05/02/tumblr-ads/
  18. http://www.simplyzesty.com/social-media/linkedin-4-times-better-than-facebook-twitter-for-b2b-leads/
  19. http://bits.blogs.nytimes.com/2012/04/23/microsoft-and-facebook-align-further-with-patent-deal/http://www.simplyzesty.com/technology/bing-places-greater-emphasis-on-social-search-as-it-tries-to-outdo-google/
  20. https://www.mckinseyquarterly.com/PDFDownload.aspx?ar=2975
  21. http://www.emarketer.com/Article.aspx?R=1009074&ecid=a6506033675d47f881651943c21c5ed4&mkt_tok=3RkMMJWWfF9wsRoluazIZKXonjHpfsX56OguULHr08Yy0EZ5VunJEUWy2oMHStQhcOuuEwcWGog82hlaH%2FKUcoNFhttp://images.forbes.com/forbesinsights/StudyPDFs/WS_Socializing_Your_Brand.pdf Socializing Your Brand: A Brand’s Guide to Sociability